Art Director Senior Graphic & Production Designer Illustrator Photographer

Accomplished professional with extensive experience in designing concepts, ensuring strategic content. Proven expertise in producing new and customized ideas for company branding, promotional campaigns, and marketing communications. Instrument in developing collateral for digital and social media marketing initiatives to elevate brand awareness/reach and increase engagements. Repeated success in producing catalogs, brochures, e-mails, 360 campaigns, ads, and TV commercials to enable successful campaign execution. Skilled in fostering and nurturing long-term professional relationships with key stakeholders and delivering world-class services. Well-versed in revamping marketing and advertising collateral by creating innovative and compelling designs. Areas of Expertise

Art Director/Production Artist, labradorswag.com owner 2023, BI Worldwide Marketing & Various Clients. 2006–Present Conceptualize and implement effective marketing strategies to boost sales, enhance employee engagements, and elevate clients retention. Oversee all aspects of art direction, pop, print, and web production for labradorswag.com, Toyota, Lexus, Hyundai, Kia, GM, and Honda. Orchestrate and execute engaging campaigns for multiple clients to boost company sales. Develop creative marketing assets including graphic animations, websites, photography, and video content for new product launches, as well as spearhead marketing initiatives across print and digital media.

Key Achievements:

Created and managed a new brand, website, logo and all the merchandise sold through the e-commerce website.

Transformed low-res photos into high-res by researching and retouching images resulting in maximizing customer satisfaction; The company utilized Toyota vehicles retouched images for the 50th Anniversary Sales Event and calendar.

Replaced old logo with the new logo on vehicles and clothing by retouching hundreds of 2020-2021 images for Kia Automotive.

Devised effective and successful Kia web banner campaign resulting in generating more sales for the company. Marketing & Art Director, Laguna Tools, Irvine, CA. 2018 – 2019 Designed and oversaw collateral development for web, trade show exhibits, P.O.P., and magazine advertisements. Re-branded company identity by releasing innovative and creative marketing collateral. Directed and guided influencers, photographers, and videographers on set designs and videos. Provided top-notch support in UK sales campaigns. Designed logos for machines. Developed collateral for web campaigns, magazine ads, brochures, and one sheet flyers. Liaised with vendors and press, as well as coordinated meetings with sales teams. Key Achievements:

Received Employee of the Month by negotiating contracts and managing trade publications to economize thousands of dollars.

Identified markets for machines to sell and formulated special package prices by coordinating with advertising partners.

Improved the company image by reshooting all machines to ensure consistency in angles, lighting, shadows, and height.

Inquired availability of machines by liaising with shipping manager to shoot machines within strict time constraints, as well as demonstrated machine capabilities through youtube videos. Upgraded showroom by incorporating finished products. Art Director (Freelance), Faraday Future Automotive, Gardena, CA. 2016 Served as art director to design and oversee production for launch show video, and email marketing as well as produced customized graphics for the company website. At FF as new information became available, we were nimbly able to produce new content. Then, through earned media augmented by paid media we were able to generate millions of views for a product that is actually yet to exist. In my experience, we did in three months what would have taken a year in the traditional advertising model. Art Director/Production Artist (Freelance), Innocean, Huntington Beach, CA. 2009 – 2010

Designed marketing material for print, magazine, and web banner ads for Hyundai campaigns. Designer (Freelance), Designory, Long Beach, CA. 2008 – 2010

Produced print collateral and web asset design for Indymac Bank & Nissan Motor Company website. Designer (Freelance), Vans, Cypress, CA. 2008

Created illustrations, retouched, and color corrected photos for print catalogs and websites, as well as redesigned layouts for women’s dresses & swimsuits. Ronald Salvo ad1xv9@r.postjobfree.com 949-***-****

ronsalvo.com LinkedIn Lake Forest, CA

Social Media & Digital Marketing

Strategic Planning & Execution

Content Development

Video and Television Conception

Cross-Functional Collaboration

Graphic Design

Advertising & Promotions

Print & Web Production

Photo & Video Editing

Additional Experience

Designer (Freelance), TBWA Chiat Day, Los Angeles CA

Managed operations of print production and art direction for national advertising campaigns for Sony, Infiniti, and Nissan USA. Art Director, Y&R Brands, Irvine CA

Led and directed an 8 member production team.

Devised and executed national branding and marketing campaigns for Jaguar, Land Rover, Lincoln, Sony, and Mattel.

Oversaw photography, as well as television and printing for Jaguar, Land Rover, and Mattel national and retail campaigns.

Saved clients thousands of dollars by shooting products with my digital camera and retouching images.

Orchestrated and launched nationwide sales event campaigns resulting in boosting Jaguar sales by 63%; “Unwrap a Jaguar” increased sales by 115%, and “London Calling” by 31%. Art Director (Freelance), Saatchi & Saatchi, Torrance, CA

Coordinated with internal/external teams to design, and create advertising campaigns for Toyota Motor Company. Art Director (Freelance), Indika Entertainment, Hollywood, CA

Oversaw the creative process for the movie Charlotte’s Web. Art directing and photo retouching for the magazine and newspaper ads.

Creative Director, Sportfolio, Malibu, CA

Designed hundreds of mechanicals for car air fresheners and greeting cards for NASCAR, NFL, NBA, Avis, Cadillac, and NBA in Adobe Illustrator and Photoshop.

Developed website and brand identity aligned with company goals/objectives. Overseen the production, printing & photography. Art Director (Freelance), O’Leary & Partners, Irvine CA

Oversaw art direction for Kawasaki Motor Company and Francisco Breads International. Art Director (Freelance), G&M Plumbing, Manhattan Beach, CA

Developed and led advertising campaigns for THQ Inc. Video games. Education

Specialized Graphic Design Degree & Minor in Illustration American Academy of Art College, Chicago IL

Airbrush, Painting, Sculpting & Life Drawing

College of Dupage, Glen Ellyn, IL

Honors & Awards

Effie Award, Y&R Brands, Jaguar Cars, London Calling Ad Campaign Scholarship to Savannah Art & Design School and The Rhode Island School of Design Technical Proficiencies

Adobe CC Photoshop Illustrator InDesign Fuse Character Animator Animate Dimension Premiere Pro After Effects Acrobat Apple Keynote iMovie MS Office Suite Basecamp Monday.com Brand Experience:

Automotive, Manufacturing

Faraday Future, Toyota Motor Company, Nissan Motor Company, Lexus North America, Kia Motors, Hyundai Motor America, Land Rover America, Lincoln-Mercury, Jaguar North America, General Motors, Cadillac Motor Company, Peterbilt Trucks, Sonic Automotive, Laguna Tool, Laguna C/C, Accurate Air Engineering Inc. Toys, Sports, Action Sports & Entertainment

Mattel, Kawasaki Motors Corporation, Vans, Pacific Sunwear, Sony USA, Sony PlayStation 3, Sony PSP, THQ Inc. Video Games, Sportfolioinc.com, Charlotte’s Web the movie, Mattel, Sports 3D Inc., Echobuzz Inc., Down Beat Jazz Magazine. Financial, Real Estate, Cellular, Medical

United Parcel Service, Proppoint.com, Liquiddium.com, Roosevelt LA Lofts, Sprint PCS, Grubb & Elis. CVS Pharmacy & Biogen Idec. Food & Wine

Francisco International, El Pollo Loco, Boston Market, T.G.I. Fridays, Rainforest Cafe, Einstein Bros. Bagels, Kenndall Jackson Wines, Italians’ Restaurants, Home-Town Buffet, Daysago, Co Co’s Restaurants, Subway Restaurants.

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