Social Media Brand Strategy

Marketing Leader Tenacious - Poised - Creative - Polished - Self Directed

Skilled marketing leader that pairs artificial intelligence and natural language processing with deep expertise in marketing strategy, branding, advertising, sales, and planning for B2B and B2C brands. Exceptional at building trust and collaborating with executive peers, investors, internal teams, clients, and partners to expedite results. A visionary leader emphasizing accountability, high standards, and inclusivity. Committed to cultivating an innovative corporate culture that fosters growth and success. Dependable, emotionally intelligent, friendly, and accountable. EXPERIENCE

MAVRIKO MARKETING (agency): Managing Director Burlington, VT 2016 - Present Select Clients: Benchmark Space Systems - Red Bull - Keurig Green Mountain - Renoun Skis I lead clients in these areas: branding, marketing, strategy, advertising, sales integration, pricing, innovation strategy, digital & social media strategy, product development, design, startup strategy, AI & NLP marketing acceleration, etc…Currently using AI to develop a new stand alone personal care brand for AVT Natural. Key Results:

• Contract CMO (DaaS Startup): perfected pitch decks, branding, & marketing plan. Increased sales 215%.

• Contract CMO (Travel Startup 2 years): developed brand strategy and hacked growth. Grew sales 297%

• Recreated branding, website, and marketing materials for $1B Indian Food manufacturer, AVT Natural.

• Developed pricing, strategy, and B2C digital marketing plan for RENOUN Skis. Increased sales by 245%.

• Advised executive team & honed market research/analytical approach for Red Bull’s social strategy.

• Led major product innovation project for Keurig Green Mountain with Campbell Soup.

• Built @GoVermont brand on Instagram from 0 - 50,000 Followers in 18 months. BLUESTONE LIFE (InsurTech Company): Head of Marketing Burlington, VT 2015 - 2016 As head of marketing, I led all research, planning, agency management, branding, partnerships, and visual design while working in concert with the executive team on VC fundraising and state licensure. Key Results:

• Built Brand Identity, Logos, & Marketing Strategy.

• Developed Website CX/UX/UI.

• Developed all materials to help raise $2+Million seed funding.

• Oversaw talent management; recruiting and hiring 3 team members. *******.******@*****.*** 518-***-****

• AI & NLP Marketing

• Growth Marketing

• Analytics

• Brand Design

• Content Marketing

• Communications

• Brand/Marketing Strategy

• Business Planning

• Customer Research

SPECIALTIES

ANTHONY F. BROGNA LinkedIn

• Team Building

• SEO/SEM

• Management

URBANBUDDY INC (Travel Tech Startup): Partner & CMO Brooklyn, NY 2009 – 2015 Led executive team & corporate partners on business model development, branding, marketing, growth, and product strategy for consumer and enterprise users. Collaborated with tech partners on product UX/UI, and features. Supported fundraising and corporate build out. Key Results:

• Secured press feature in New York Times technology section.

• Built trust and won partnership agreements with 12 NYC hotels.

• Raised $300K in total funding.

• Sold company in 2016.

AERODESIGNS INC (CPG Startup): Marketing Director Cambridge, MA 2012 - 2013 At this fast paced venture capital/pharmaceutical backed start-up, I directed, led and ensured execution of the company’s marketing efforts across; Brand Strategy, Packaging, Marketing & Sales Strategy, Retail Marketing, Partnerships, Social Media, Communications, POS, Etc. Key Results:

• Crafted national marketing programs with Circle K and CVS, increasing sales by 30%.

• Developed brand positioning, archetype, tagline, packaging, and persona for AeroShot.

• Helped company secure $16 Million Series B round of funding.

• Designed consumer, retail, and customer marketing strategies, plans, and operational guidelines. RED BULL NORTH AMERICA: Promoted to: Brand Manager Boston, MA Santa Monica, CA 2000–2008 Earned 3 promotions while leading/managing a forward-thinking and dynamic marketing team (16 professionals, 135 junior associates). Developed, executed, managed and defined strategy for comprehensive marketing plans. Shaped brand strategy in tandem with the international brand team. Key Results:

• Established the highest brand awareness and trial % in US (98% & 77% respectively) (2006).

• Grew sales in the Northeast Business Unit from 0 to 80 million cans per year (2000-2007).

• Improved sales on average of 35% per year, for 7 consecutive years.

• Created new operational strategy for field teams, reducing managerial work by 25%.

• Launched product with 7 distributors. Educated, trained and coached sales teams.

• Secured campus wide sales at Harvard University and the University of New Hampshire (2007).

• Earlier Roles: Sales Mgr > Promoted to: Marketing Mgr > Promoted to: Collegiate Marketing Lead EDUCATION

HARTWICK COLLEGE: Bachelor Arts, Psychology Oneonta, NY

• Broad Liberal Arts studies.

• Executive board member, Student Athlete Advisory Council.

• Captain, NCAA Baseball Team.

• Adobe Suite

• MS Office Suite

• G Suite

• Mac OS

• Wordpress

• Squarespace

• Google Analytics

• Google Adwords

• Mailchimp

• Video Production

• Canva

• Slack

• ChatGPT

• Trello

• Midjourney

• Hubspot

TECHNOLOGY

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