Rafik R.B. Shehatta ***- ***- **** cell Chatsworth, CA 91311 ad1xb1@r.postjobfree.com

Summary

Over 18 years of experience meeting the demands of Product Management, Marketing, Sales & Customer Service, while meeting and exceeding customer expectations as well as high quality standard products and after sales support.

Highlights

Run and manage Electrical construction materials business and distribution in Middle East market for more than 6 countries over 10 years.

Create new products production lines and develop products coordinate with R&D and factories product management group.

Develop and improve OPSI system that control and manage automatic re-ordering process and maintain Stock inventory healthy level.

Prepare and manage yearly marketing A&P Budget, Business plan, product future road map and development plan accordingly, certify & comply product specs Vs & according to countries regulations, manage & follow up different payment method to help client cash flow status safe condition with very high accuracy thru market construction seasons.

Self-motivation however high pressure & different daily difficult challenges and problem solving.

Follow up shipment and logistics with Business support team, interfere, help & support during worldwide logistic problem during Covid pandemic and keep up good communication with customers & factories managements.

Skills and Abilities

Steller Communication skills

Languages: Arabic, English, French

Time Management skills

Lead by Example

OSHA Requirements

Operational Efficiency

Analytic Tools and Methods

Facility Maintenance

Production Planning

Processes Planning

Inventory Management

Logistics Coordination Utilization Improvements

Strong Communication

Leadership

Work Experience

Panasonic Marketing Dubai, United Arab Emirates

Sales and Marketing Manager Middle East 7/2016-10/2022

Corporate Marketing/Regional support for Middle East & Africa partners & distributors

Managing and leading my team to achieve forecasted BP & KPI

In Charge of KSA, UAE, Bahrain, Yemen & Kuwait markets

Operational sales support functions & promotional activities for B2B & B2C business:

Coordinate and coaching partners management how to handle wide retail dealers accounts over kingdom of Saudi regions as biggest market in ME

Renovate Panasonic showroom as per branding guide book

Coordinate with sales team and distributors or partners to make and attractive campaigns & promotions to increase sell-out & achieve our goals

Prepare factories visits for (consultants & Contractors engineers, retails dealer shops owners)

New product planning and development as per the market requirement

Study market requirement, demand communicate with factories and R&D team to comply and tally with each country electrical authority rules, and prepare all test and required certificates accordingly

Monitor the products (series wise) sales and make plans with area wise to lead sales team to achieve the targets

Assist sales team in pre-qualification of the products with consultant and or contractors.

Schedule periodic visit of consultant and or contractors ‘’customers’, target is to maintain and improve our relationship with historical, potential and strategic customers

Proactively seek ways to improve output quality of the team in-line by developing

Legrand- AL Hathor Group Dubai, United Arab Emirates

Sales and Marketing Manager 5/2013-5/2016

Selling & Marketing for all the electrical materials specially wiring accessories all ranges

Commercial range for building, mid and Luxury ranges for Villas, Palace and 5 stars Hotels

Maintain best business relationship possible with contact person in sites engineers, consultants, head office and purchase department

Responsible to handle all order procedures

Bargain from consultants meeting to specified the product, take approval for the suitable range, confirm client final BOQ from the MEP Contractor and create and confirm

Quotation, negotiate the prices,give suitable discount to maintain our profit margin, check stock availability, Send the delivery schedule with the exact lead time or ETD, receive the Purchase order, cooperate with the warehouses to pick up the correct part # and prepare packing list than deliver and submit delivery note and invoices till collecting the payment whatever the payment method could

Follow up sales and marketing activities with our outdoor Engineers and Showroom representative.

Send weekly report to the management

Prepare quarterly forecast for the warehouse to maintain stock level that will cover estimated order for JIH projects and consider fast moving items to cover upcoming promotion

Audit and analysis stock movement, sleeping stock materials and fast moving items to take suitable action regarding that ‘’ put extra discount, plan for special promotion, return sleeping item or make business re-export deal with our clients in different region Ex: Africa Sudan, Qatar, Iraq or Iran and place order with the materials which exceed the minimum level‘’.

Try to bring the Back order items ASAP with Air freight or from Legrand warehouses all over the world to satisfy customs and fulfill our commitments

Identify who is the main contractor and subcontractor, consultant and owner to follow up with the decision maker

Following the retails requirements each week or any technical info requested

Marketing Legrand new Hotel solutions and participate in exhibitions

Audit marketing tools design and following branding guide book

Prepare campaign for dealers.

Adjust and amend catalogues to be up to date and share online catalogue new ideas by email marketing

Fluid Control Trading (Hattersley – Flowcon – Kids) Dubai - United Arab Emirates

Mechanical Sales Engineer 9/2012-5/2013

Introduce to customers our products different kind of Valves, Flanges and M S fittings.

Official agent of three brands in UAE & Qatar (Hattersley, Flowcon and Kids)

Established new accounts and service accounts by identifying potential customers planning and organizing sales call schedule

Develop customer's staff by arranging appointment between the site engineer and our technical team to introduce presentations of new products and providing technical information

Submit orders by conferring with technical support team cost engineering changes and also with purchase department

Prepare sales engineering reports by collecting, analyzing, and summarizing sales information and indicate that the project is tender or job in hand

Prepare cost estimated by studying inquiries and all specifications needed specified from the customer, also related customer documents to give them good price according to their budget, consulting with contractors and electromechanical engineer

Prepare quotations and comparing our specifications (materials, size and Brand) with our competitors in market (Econosto, Pegler, Watts, Honeywell, Crain, and Kitz, Leminar) to reach the most compatible to inquiry.

Prepare submittal to match the quotation with the inquiry

Follow up purchasing procedure and progress with the purchase department

Confirm with finance department payment method (by confirmed letter of credit payable, CDC, PDC)

Confirming PO and delivery date by insure the availability of the stock

Education

Alexandria University Faculty of Law Alexandria, Egypt

Bachelor of Law s 2008

Training and Certifications

Customer service ‘’Consumer Behavior Models/ Customer satisfaction’’ (Egypt)

WIT-CS-QC (Egypt)

OPSI (Dubai UAE)

Factory production (Problems solving methods) PDCA (Thailand/India)

Mini MBA (Dubai UAE)

Project management (Dubai UAE)

Mechanical & Electrical Engineering (Dubai UAE)

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