KIMBERLY HEATON CONTACT

YEARS OF EXPERIENCE WORKING WITH ALL ASPECTS OF THE PROPERTY MANAGMENT INDUSTRY. A MUTUAL LOVE AND SUCCESS WORKING IN OPERATIONS AS WELL AS MARKETING/ADVERTISING. REGULARLY IMPROVING YEAR OVER YEAR NOI.

INSTRAMENTAL WORKING IN DIFFERENT ROLES RATHER REPOSITIONING A TROUBLED ASSET, AQUIRING A NEW SITE, OR DEVELOPING A NEW LEASE UP PROPERTY. ALSO EXPERIENCED TRAINER & AQUISITION SPECIALIST

949-***-****

Frederick, Maryland

ad1x4s@r.postjobfree.com

SKILLSET

Regional Property & Marketing Manager

Ross Management Services

Oversee all Frederick property operations as company looks to grow in the Frederick area. Write & Manage Property budgets, marketing plans, & owners reports. Monitor, evaluate & implement needed pricing changes, revenue add opportunities & market trends. Maintain a dual role as the Regional Marketing Manager for Frederick, MD Communities & others as needed. Total of between 2 to 13 properties in total. Responsible for design and implementation of rebranding for Sr. Housing Affordable community.

LIHTC compliance.

Manage social media accounts, digital advertising & conventional advertising. Manage all social events, & community outreach

Continued success driving year over year improved NOI Great success building lasting, positive business relationships with several local businesses as well as local government, and non profit agencies in Frederick MD Manage bank & other property affordable housing inspections & audits 2020 - Present

MOST RECENT EMPLOYMENT

Ross Management Services

Regional Sales & Marketing Manager (Portfolio of 15+ sites) Managed all aspects of marketing & oversaw pricing, training & sales goals for a portfolio of market rate & tax credit residential properties.

Helped create, outsource or design & launch several new marketing campaigns & new CRM. New campaigns included all new property websites, focus on digital advertising, SEO, improved social media engagement, & ORM.

Introduced staged digital photography & online virtual & self tour options. Designed most & managed all signage packages.

Created story boards & other ads to pre lease renovated apartments at premium pricing. Shopped & then Staged model apartments for tours & professional photo shoots. Helped create web page, videos etc. for covid-19 information & community resources. Regularly meet with clients to go over marketing plans, budget, deadlines, charted success or areas of concern.

Regularly researched, & analyzed data by use of google analytics, yardi matrix, Co-Star, shopping reports, market survey & other web & market data. Prepared marketing budget & presentations for new business pitch meetings. Planned & assisted sales teams with social events, outreach, & community events. Helped train all new RMS & sales teams.

Attended marketing, YARDI & management conferences, helped plan, set up & attend all company functions, speaking engagements & social events. Simultaneously oversaw management of the Frederick Properties during covid-19 shut down. 2018 - Present

Budgeting/Financial

Reporting

Lease Ups/Value Ad

LIHTC & Other

Affordable Programs

Training/Public

Speaking

Inspections/Auditing

New Business

Presentations

Award winning Sales,

Customer Service & Ops

Digital Marketing & Ad

Design

Experience with Yardi,

CRM, Real Page, Google

analytics, Word Press,

LRO & Yieldstar Pricing

Specialized in new

Acquisitions &

Dispositions

LMS Instructional

Writing

Job Recruitment &

Hiring

Familiar & experienced

working in Mid Atlantic,

Florida & West Coast

Markets

ADDITIONAL WORK EXPERIENCE

2016 – 2018 Bainbridge - Lease Up Manager MD

2015-2016 Lincoln - Regional Manager, 7 Lease Up/Stabilized mixed use sites VA 2012 – 2015 FCM Lease Up & Disposition Manager MD/VA/PA & Regional for multi-site MD 2012 Bainbridge - Lease Up Manager 406 units, in VA 2010 - 2012 UDR New Development Manager 360 units in VA 2009 - 2010 IAC Lease Up Manager 1400 units two phase in CA 2008 - 2009 UDR District Manager 1400 units in CA

2008 - 2009 BRE - Regional Property Management Trainer for CA,CO,AZ,WA 2001 - 2008 Fairfield - Lease up/sale then 1000 unit takeover & rehab followed by Regional Trainer & Acquisitions Specialist for the Mid Atlantic covering MD/VA/PA/MA/RI/NH/CT/FL Later relocated to CA completed LIHTC/Market Rate Mixed Lease Up For Eventual Sale 2000 - 2001 Polinger - Regional Manager 6 mixed use sites in MD 1/98-7/00 Charles E. Smith Sr. Property Manager 912 mixed use communities

Contact this candidate