Angie Lynch

407-***-**** • ad1x45@r.postjobfree.com • angielynch.me • linkedin.com/in/angielynch

Experienced, creative digital marketer with a focused approach and track record of increasing revenue through digital channels, currently seeking part-time employment or freelance role to create collateral and develop strategies that drive results. EXPERIENCE

Endeavor Business Media Nashville, TN (Remote)

Customer Marketing Manager 2023 – Current

• Synthesize insights from key group stakeholders, showcasing a comprehension of market dynamics, customer demographics, and competitive environment.

• Collaborate closely with key stakeholders to conceive and implement effective go-to-market strategies for design and engineering brands as a member of a dynamic B2B media brand marketing team.

• Create tools, marketing resources, and sales collateral using InDesign, Illustrator, and Photoshop to bolster sales and drive revenue growth within a specialized portfolio of media and product brands.

• Execute lead generation and promotional initiatives in alignment with directives and insights provided by marketing directors, email specialists, and group stakeholders, including crafting HTML email promotions using Dreamweaver and assessing the performance and impact.

• Manage CRM strategies and promotional lists to drive year-over-year growth and enhanced engagement using Omeda.

• Cooperate through Teams to exchange insights on email marketing best practices and effective sales lead generation.

• Perform updates to WordPress marketing sites, develop landing pages, create yearly media kits, and assist with creating sales presentations and product decks using Canva and PowerPoint. Acute Genius, LLC Orlando, FL

Freelance; Self-Employed Business Owner 2010 – 2023 Developed and executed digital marketing campaigns across multiple channels, including website management, social media administration, and content creation, resulting in increased brand awareness and revenue growth for clients. Selected Projects

Website Manager & Content Marketing Coordinator

• Led website development projects from conception to launch, implementing UX and UI design best practices and ensuring SEO optimization through copywriting, analysis of behavioral data, and adherence to publishing standards.

• Developed content marketing strategies to drive user engagement and enhance brand identity, leveraging digital asset management to improve CX and organizational efficiency. Email Marketing Specialist

• Created and executed daily email marketing campaigns, achieving a high 90-day open rate of 34% and a CTR of 9%.

• Secured more than $43,000 in revenue through paid media ads and increased paid advertising and affiliate marketing revenue by 300% using segmented email lists.

• Analyzed A/B testing results to optimize user interface design and increase key performance indicators.

• Ensured compliance with email marketing laws and regulations, including CAN-SPAM and GDPR. SEO Editor & Social Media Strategist

• Developed and executed SEO and social media marketing strategies, managing teams of content creators, and producing engaging and informative articles and social media content that achieved high engagement rates. Shameless Book Con Orlando, FL

Founder; Event Planner 2015 – 2022

Successfully orchestrated six highly attended author trade show expos with 1,000+ guests, prioritizing exceptional customer experiences. Recognized by clients and peers for organizational skills and effective leadership, resulting in a positive reputation. Selected Projects

Digital Marketing Manager

• Initiated and managed social media accounts with more than 100,000 followers across 4 platforms, driving engagement and expanding the brand's reach.

• Utilized multi-channel marketing plans using a CRM to achieve a retention rate of more than 50%, year over year.

• Expanded author attendance and participation by 160%, from 97 in 2016 to 156 in 2022, through targeted marketing campaigns and B2B inside sales techniques.

• Increased conference sponsorship revenue by 400% from more than $24,000 in 2016 to more than $96,000 in 2019 using omnichannel marketing strategies.

• Built and maintained a B2C e-commerce Shopify retail store for attendee tickets and merchandise, cross-selling products on Facebook, Instagram, and Constant Contact, earning $80,000 in revenue in 2022. Graphic Designer

• Designed all digital and print graphics using Photoshop, including physical banners and sourcing promotional product swag, saving more than 30% in costs for 2021 versus 2019. EDUCATION

University of Central Florida Orlando, FL

Master of Arts — Education

Bachelor of Science — Business Administration in Hospitality Management APPLICATION SKILLS

Microsoft Office, Apple iWork, Google Workspace, Adobe Creative Cloud, Google Analytics, HTML, CSS, WordPress, Constant Contact, MailChimp, HubSpot, Omeda, CoSchedule, Zapier, Airtable, Dropbox, Canva

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