Project Manager Management

MARY STRUDWICK

*************@*****.*** www.linkedin.com/in/mary-strudwick Kent, WA 98031 917-***-****

Sr. Program/ Project Manager – Analysis/Reporting

Expertise in team leadership, operations reporting and analysis, project and program management. Possess strong communications and influencing skills, and technical acumen. Excel at process improvement, strategic planning, and cross-functional leadership. Lead by example with enthusiastic hands-on approach using best practices to deliver on time and on budget. Functional experience includes reporting and analysis, marketing operations/program and financial analysis, project management, credit risk management and product delivery. Highly adaptable: industry experience includes technology, financial services, telecom, pay TV, CPG, hospitality, and healthcare.

CORE COMPETENCIES

• Project and Program Management • Segmentation and Targeting

• Relationship Management • Campaign Analysis and Reporting

• Cross-Functional Team Leadership • Financial Modeling and Analysis

• Strategic Planning • Budgeting and Forecasting

• Agile methodologies

SKILLS/TOOLS

•Advanced skills: Excel, PowerPoint, Word, SharePoint

Enterprise Marketing Automation and CRM tools – Including Salesforce Marketing Cloud, Epiphany

•Intermediate skills: MS Project, Azure DevOps, JIRA, Visio

•Intermediate skills: Power BI, Tableau, various analytic tools (Brio, Adobe Analytics, Hyperion…)

•SQL, Azure Data Explorer

SAS, SPSS; exposure to R, Python

EDUCATION

B.S.B.A. Finance, University of Florida, Gainesville, FL

Post baccalaureate Accounting 80% complete, Florida Atlantic University, Boca Raton, FL

CERTIFICATIONS

Data Visualization, University of Washington 2022

Certified Associate in Project Management (CAPM), PMI 2019

Professional Scrum Master 1 (PSM1) 2015

Pegasystems 2014-2016: Senior Marketing Consultant (CSPMC), Systems Architect (CSA), Marketing Consultant (CPMC), Business Architect (CPBA), DCO Architect (CMBB), Customer Service Systems Architect (CCA)

ACCOMPLISHMENTS

Put $17M+ CRM platform redesign back on track within three months by quickly assessing critical

gaps, gaining buy-in from C-level team to expand project management and integration resources by

instituting best practices, and managing timeline

Successfully designed and instituted go-to-market best practices; managed segmentation/targeting

(predictive model development), database development, and implementation of marketing automation

[CRM] tool to meet aggressive 5-month timeline

In various roles developed program profitability analyses, results reporting, and created models to manage

marketing, credit, and technology tactics

EXPERIENCE

Project/Program Manager, T-Mobile (Harvey Nash), Bellevue, WA 2/2022- 9/2023

Part of a team of six establishing a program/project management practice in the Finance/Credit Risk area

responsible for managing 100+ projects.

Successfully managed 15+ enterprise initiatives of varying magnitude across multiple segments and work

streams impacting Credit Risk systems and processes - delivered on time by resolving gaps in resource

assignment, requirements definition, communications, and risk management.

Partnered with technology and other business teams across the organization to ensure interdependencies

between initiatives, and Credit Risk priorities and processes, were understood, communicated and

addressed as new products/ processes were developed

Established cadence and framework to report updated project status across the project portfolio and

business unit, and, for specific projects.

Senior Technical Program Manager e-Commerce, Alaska Airlines (Guidacent), Seattle, WA 10/2021-12/2021

Managed e-commerce special projects and partnered with EPMO and IT on joint initiatives.

Managed requirements discovery and definition, and coordinated process development to implement U.S.

government mandated passenger contact tracing [COVID-19] across 10+ e-commerce and external work

streams in less than three months

Facilitated joint e-commerce and IT senior management efforts to align and communicate progress on

innovation portfolio of 20+ development initiatives

Program Manager Azure Machine Learning, Microsoft (Bridge Partners), Bellevue, WA 3/2020-9/2021

Built out new program to support re-launch of Microsoft AI and Machine Learning product for engineering

and product management teams to integrate customer feedback into development roadmap across 30+ public

forums and internal pipelines.

Developed Excel and PowerBI results reporting to track status and speed of product enhancements and

bug resolution

Established the correct statistical methodology to interpret and apply results/ learnings from NPS survey

data and customer feedback

CRM Consultant, Microsoft (VelaTrio), Redmond, WA 7/2019-9/2019

Supported go-to-market execution and implemented new processes for Microsoft Store Apps email promotions.

Reviewed and documented process and implemented improvements

Analyzed results and made recommendations to optimize revenue

Sr. Project Manager Reporting and Analysis, Microsoft (Covestic), Redmond, WA 8/2017-6/2019

Led small reporting/analysis team of developers and analysts to develop data visualizations and analyses

quantifying e-commerce platform outages to support continuous program improvements.

Managed team workflow and priorities, partnered with MSFT counterparts

Convert reporting and analysis to PowerBI sourced from Azure cloud

Assessed and wrote requirements for reporting, analysis, data integrity for Service Reliability Engineering

(SRE) live sites

Managed change: completed data integrity assessments after data migrations and policy changes

Project Manager Mktg Ops Analysis, Microsoft (Launch Consulting), Redmond, WA 10/2016-6/2017

Led effort to gain visibility to and evaluated integrity and application of customer data to enhance email

communications partnering with marketing, engineering, and reporting teams.

Developed analyses to enhance segmentation and targeting for key developer segments

Partnered with team to develop new website and program targeted to expert tech community

Sr. Marketing Decision Strategist/Architect, Pegasystems, Cambridge, MA/Seattle, WA 1/2014-9/2016

Defined requirements and configured web-based “Next-Best-Action” and “decisioning” solutions to improve

customer marketing and servicing processes for Fortune 500 clients.

Implemented initial versions of commercial credit risk scorecards and marketing campaign

Developed out-of-the-box financial services site demo to serve customized ads to visitors

Completed seven Pega certifications including CSPMC, CSA, CPBA, CMBB, CCA; and Scrum PSM l

Project Manager Marketing Analysis, AT&T Cloud Services (C2G), Remote 5/2013-9/2013

Led development of new analytic approach and process to monitor segment sales funnel activity for cloud

Services product and channel management: CaaS, StaaS, PaaS

Identified new analytic opportunities to use data not previously available

Developed exec level reports and KPIs isolating key trends to improve channel management

Sr. Market Research Analyst, Crestwood Market Research, Kirkland, WA 10/2012-3/2013

Produced quantitative and qualitative research reports

Identified insights and wrote reports for routine awareness and usage (A&U) tracking studies plus

new product and other qualitative and quantitative research reports

Brought crosstab development in house: learned WinCross for quantitative reporting

Sr. Marketing Services Analyst, AT&T Mobility (Kelly Mitchell Group, Inc.), Redmond, WA 8/2012-10/2012

Created and maintained ongoing analysis of new cloud consumer data services products: KPI reporting,

new product data and reporting

Business Analyst/Operations Manager, KNEXT-Kaplan University (Insight Global), Ft. Lauderdale, FL 2/2012- 5/2012

Provided transition for vacant operations director role: reporting, workflow redesign requirements

Account Executive, Comcast Spotlight, Miami, FL 7/2009-7/2011

Prospected and cultivated clients, created and sold display and cable TV advertising campaigns

to local businesses

Managed and grew accounts using a consultative approach tailored to client objectives: achieved 116%

of annual goal and developed over 25 new relationships.

Business Analysis Lead, American Express (Kelly Services), Miramar, FL 8/2008-1/2009

Partnered with Global New Accounts Technology leadership team to assess project portfolio productivity

and effectiveness supporting business strategy

Developed Excel-based models for resource gap analysis and KPI scorecard

Developed senior leadership team presentations linking business results to strategy

Marketing Communication Lead-LATAM, Microsoft (TEQ Riverland), Ft. Lauderdale, FL 10/2007-7/2008

Publicized SMSGR Latin American training initiatives and achievements to maximize area exposure, developed

area marketing programs, and managed corporate programs

Published newsletters and internal website to inform and motivate field sales teams to complete new

product and sales skills training

Executed first segmented direct mail campaign for sales and marketing training, published quarterly

newsletter, and directed redesign of internal portal and newsletter

Manager Plan Performance Analysis, Amerigroup, Miami, FL 10/2006-10/2007

Reported to the Florida plan COO published KPI reporting for leadership team, developed financial models

and ad hoc analyses

Assessed requirements and developed analysis and reports for Sales, Provider Relations, and Long Term Care

Adapted Excel-based model to project Florida plan $200M+ annual revenue

Manager Marketing Analytics and Database, Celebrity, Royal Caribbean Ltd., Miami, FL 10/2005-6/2006

Led internal consulting organization with $1.8M budget to provide customer analysis, campaign results

reporting, and segmentation/targeting using predictive models.

Led internal consulting group of two analysts, managed $1.8M budget

Directed requirements definition for move to in-house hosting of marketing data mart and implementation

of Seibel campaign management (CRM), analytic tools: company-wide $12M+ project, year-one savings 25%

Directed redevelopment of customer acquisition/retention predictive models for segmentation and targeting

Developed ad hoc analyses customer analysis, campaign results reporting

Director Customer Relationship Marketing, Harrisdirect, Jersey City, NJ 7/2004-6/2005

Managed $2.5M budget and staff to support customer campaigns and communications, analysis

and reporting, development of data model; and campaign management (CRM), sales force automation

(SFA) and analysis tools.

Managed $2.5M budget and staff to support customer campaigns and communications, analysis

and reporting, development of data model; and CRM tools

As part of company-wide platform redesign, identified critical shortfalls in project plan:

gained buy-in from C-level team to engage team to redefine scope and requirements

Reduced cycle time by 25% by creating process for go-to-market list execution; provided strategic

direction for design, analysis and measurement of marketing campaigns

Roles prior to 2004

Management Consultant Database Marketing, Analytici (Draft FCB), New York, NY

Led development of direct marketing capabilities for new AT&T network services for small and

medium sized businesses

Partnered with IT to implement ePiphany CRM application to deliver on budget and on time

Designed and documented direct marketing go-to-market processes, data model

Advised account management and client teams on segmentation and targeting best practices

District Manager Database Marketing, AT&T, Basking Ridge, NJ

Directed staff of 12 analysts and programmers developing marketing program campaign and performance analysis

for new and existing offers to customer segment of 30M

Coached staff through transition from internal service to proactive consulting role

Collaborated with marketing, consumer insights and data science teams to develop customer/ prospect models

Strengthened DBM relationship with product marketing - key member of customer retention task force

PROFESSIONAL ORGANIZATIONS AND AFFILIATIONS

Digital Analytics Association (DAA), PMI, Puget Sound Research Forum, member/volunteer American Marketing Association Puget Sound (AMAPS), WTIA, TDWI, Marketing Analytics and other professional MeetUp groups

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