Cleve Bryan

Sewell, NJ ***** ad1wze@r.postjobfree.com 856-***-****

linkedin.com/in/cleve-bryan

Broadcast Journalism Communications Public Relations

Emmy-nominated broadcast journalist with 16 years of experience at CBS, ABC and NBC television stations, now helping companies and individuals deliver dynamic messaging and further their brands through expert presentation.

Skills

Script writing

Social media strategy

Media training for executives

Brand development

Pitching to media

ESG writing

Press releases

Corporate communications

Videography and editing

Conversational in Spanish

Experience

South Jersey Industries – Folsom, NJ 012/2020 - Present

Senior Communications Specialist

Help lead all external communications for South Jersey Industries (NYSE: SJI), an energy services holding company which has more than 1,100 employees and provides natural gas to more than 700,000 homes and businesses through its utilities South Jersey Gas and Elizabethtown Gas.

Provide strategic leadership on media relations, crisis communications and public relations campaigns that promote SJI as a clean energy provider.

Manage and provide content for corporate social media accounts, driving organic impressions up 300% YOY for Facebook and LinkedIn

Write and manage safety and investor communication plans, fact sheets and reports, including SJI’s Annual Report, RP 1162 Pipeline Safety and SJI’s Environmental Social Governance ( ESG ) report.

Drive brand messaging around diversity and inclusion, decarbonization, educational partnerships, corporate giving, economic development and environmental stewardship.

Media Consultant and Content Creator – Philadelphia Region 06/2020 - Present

Work with organizations under my own LLC to create content and train executives for brand building and marketing campaigns

Produce video and written marketing materials from concept to ready-for-distribution with an emphasis on personal storytelling.

Craft personalized communication strategies to help meet business objectives such as recruitment, increasing online engagement, education and more.

Achieve earned media placements for executives by fine-tuning their brands and actively pitching them to national and regional media outlets.

KYW-TV CBS 3 Eyewitness News, Philadelphia, PA 06/2013 – 06/2020

Senior Reporter / Sports Anchor Fill-In

Emmy nominated reporter who managed the Southern New Jersey Bureau.

Broke LIVE news and exclusive stories by developing network of 1,000+ contacts.

Led team of 20 reporters, increased YoY ratings from #4 to #2 in the market during tenure.

Led implementation of brand strategy called BOOM (Bold Original Optimistic Meaningful).

Anchored sports and covered developments with Philadelphia Eagles, Sixers, Phillies & Flyers.

WVEC ABC 13 News, Hampton Roads, VA 2011 – 2013

Reporter / Anchor Fill-In

Rapidly established myself as a newsroom leader and reliable news provider.

Uncovered breaking and investigative news for TV, web and social media.

Created original stories for targeted audiences to help boost station ratings to 2nd place.

Grew and maintained a network of hundreds of “news breakers” in the community.

WCBD NBC 2, Charleston, SC 2009 – 2011

Senior Reporter / Anchor Fill-In

Led newscasts with breaking news from the field, fulfilling station’s mission of “Advocacy and Accountability”. Anchored morning and weekend newscasts.

WMGM NBC 40, Atlantic City, NJ 2005, 2007 – 2009

Reporter / Anchor Fill-In

Brought minority issues to forefront of viewers’ attention. Investigated special topics and maintained system of community beats. Regularly anchored morning news.

PBS The Florida Channel, Tallahassee, FL 2006

Reporter

Gavel to gavel coverage of the Florida Legislature on Capitol Update; produced in-depth reports on government issues.

Volunteer Experience

Coach – Special Olympics swimming program, Washington Twp, NJ Parks and Rec Intramural Soccer and Baseball

Ocean City Beach Patrol – First Responder

Scouting – Asst cub scout leader, Mentor in Eagle Scouts professional mentor program

Education

Bachelor of Arts (BA), Journalism, and (BA) in Spanish

University of Maryland at College Park

Memberships

Screen Actors Guild (SAG-AFTRA); Eagle Scout, Boy Scouts of America

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