Keith Lancaster

Johnston, Rhode Island

401-***-****

ad1wwq@r.postjobfree.com:ad1wwq@r.postjobfree.com

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Professional Summary:

Agile framework leader with a proven track record of steering marketing projects that deliver value across the entire consumer lifecycle and achieve organizational objectives. Leverages big data tools, synthesizes data, and applies best agile practices to drive results and move target audiences to take desired actions. Quickly connects mission to vision, moves seamlessly from strategy to execution, and mobilizes resources to deliver programs with a razor-sharp focus on the client experience. Self-directed, adept problem solver who challenges the status quo–leading change by exploring new tactics. Steered career mobility in Gig Economy by parlaying expertise in project/product road mapping, workflow/process implementations, and in-depth knowledge of various Agile practices to drive efficiency across diverse industries including Financial technology, Retail Finance, Software/Hardware Development, Healthcare, Biotechnology and Medical Devices.

Education & Professional Certifications

Bachelor of Science, Telecommunications, University of Florida (2004)

Interactive Media Production, Professional Certificate, Santa Fe College (2005)

Certified Scrum Product Owner® (CSP), Scrumalliance.org; Credential ID 1246187

Certified Scrum Master® (CSM), Scrumalliance.org; Credential ID 1166601

Certfifed SAFe 5 Practitioner; Scaledagileframework.com; Credential ID 072*****-****

Pharmaceutical Studies, Professional Certificate, University of Rhode Island (2021)

Professional Experience:

3/2023 – 8/2023

Health Resources In Action

Technical Project Manager Application Developer (6-month Contract)

Spearheaded the end-to-end management of technical projects, specializing in high-profile events. Led contract negotiation processes with clients, ensuring clear deliverables, timelines, and budget parameters. Coordinated the successful integration of streaming video solutions, providing a seamless and immersive experience for event attendees. Collaborated with cross-functional teams to gather requirements, create project roadmaps, and execute development tasks within specified timelines. Implemented agile methodologies to enhance project efficiency, ensuring adaptability to evolving project requirements.

Communications Collaborative, Inc.

10/2022 – 12/2022

Locus Robotics

Email Marketing Management Consultant (Temporary)

Executed high-volume email marketing campaigns (coverage for employee on leave). Provided optimization information for technical workflow progress

8/2022 – 9/2022

Hologic, Inc.

Digital Project Management Consultant (Temporary)

Implementation and organizational adoption of the Adobe Workfront Project Management platform and integrated tech stack.

IDEXCEL, Inc.

1/2022 - 4/2022

CVS Health

Marketing Data Analyst, Personalization (Temporary)

Retrieved vital consumer data for PIN pad advertising and improved customer experience

4/2021 – 12//2021

University of Rhode Island, College of Pharmacy

Student

4/2019 – 7/2021

Broadridge Financial Solutions

Email Marketing Specialist Scrum Master

Facilitated daily scrum, sprint planning, demo, backlog grooming, demo and retrospective meetings for team developing marketing multimedia/email assets and executing client campaigns

Helped team or individual to clarify goals and actions to achieve them. Helped product owner to make the product backlogs in good shape and make them ready for the next sprint. Effectively used metrics to plan, forecast, and communicate status. Primary client contacts for all project-related communication, building trust and strong client bonds. Developed digital marketing assets for high profile clients including Wells Fargo, Humana, Allstate, New York Life, AIG, and Travelers Insurance. Streamlined workflow using customized Jira to delegate workload, monitor progress, and quality control process for all digital deliverables reducing weekly sprint backlog by 70%.

9/2017 – 12/2018

Lighthouse Healthcare, Waltham, MA

Senior Marketing Manager (Contract)

Provided subject matter expertise in online marketing best practices. Drove creation and execution of thought leadership and sales enablement tools by understanding the company portfolio, sales goals, and key trends (market, regulatory, competitive) in a budget-conscious, start-up company.

Planned and developed new corporate website, print collateral, slide decks, and brand guidelines.

Enabled company to nurture leads, spot opportunities, and deploy email marketing campaigns with unified customer stories by leveraging inactive Salesforce IQ license and creating Mailchimp account.

Drove sales increase by identifying prospects without Sodexo products exclusivity contract.

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1/2017 – 8/2017

Email Marketing Coordinator

Microsoft Corporation (Remote W-2 Consultant Automaton, Inc.)

Sourced to manage daily operations and execute monthly drip campaign for Microsoft’s Office 365 Small Business Academy webinars.

Managed and built triggered emails, landing pages, custom lists, and reports in Marketo.

Collaborated with product owners and content team, ensuring messaging consistency throughout the customer journey by defining goals, target segments, creative, and KPIs (metrics) for each campaign.

Shaped and launched triggered email campaign with lifecycle-based messaging to webinar attendees; leveraged A/B testing and link tagging to track interactions for data analysis and optimization.

9/2015 – 9/2016

Centers for Disease Control and Prevention, Atlanta, GA

Project Coordinator, Mobile Application (W-2 Consultant Axiom Corporation)

Facilitated the promotion and distribution of mobile education solutions for the Office of Public Health Preparedness and Response (OPHPR) Public Health Preparedness and Response. Collaborated cross-functionally within the agency to ensure product timelines and launches were aligned. Steered iterative agile development processes for a mobile app, emphasizing design and functionality. Engaged directly with the app development team to craft and refine product and project roadmaps. Formulated internal project deliverables, encompassing budget, project roadmap, and issues logs. Conducted User Acceptance Testing (UAT) to assess application usability, compliance, and functionality, concurrently performing QA testing to enhance overall user experience.

9/ 2013 – 7/2015

Given Imaging, Atlanta, GA

Digital Marketing Manager (Biotechnology)

Made strategic decisions based on KPI and segment performance metrics, resulting in the successful acquisition of high-value prospects. I spearheaded global web-based marketing initiatives for the PillCam (capsule endoscopy) product portfolio across the U.S., EMEA, and South America.

4/2013 – 9/2013

Core Education & Consulting Services, Atlanta, GA

Marketing Communications Coordinator (Edtech Reseller)

Managed multiple digital marketing, internal communication, and implementation of cloud-based technologies.

4/2013 – 9/2013

Time Warner Turner Broadcasting, Atlanta, GA

Media Transcoding Engineer (Contract)

Transcoded recorded content into various formats for different on-demand streaming services, including but not limited to: Apple TV, Amazon Prime Video, Hulu, and Netflix. Selected the appropriate encoding settings based on the target streaming service and the desired quality level. Managed the transcoding process, ensuring that all files are processed correctly and promptly. Monitor the transcoding process for errors and troubleshoot any issues that arise. Ensure that the final deliverables meet the quality standards of the company.

10/2009 – 1/2011

E Ink, Inc., Cambridge, MA

Marketing Specialist (Consumer Electronics)

Achieved strategic enhancement of corporate image and market positioning as a trailblazer and disruptor within the technology sector. Spearheaded the development of the brand's visual identity, narrative, and content to elevate public perception, focusing on the revolutionary tablet product line. Diligently monitored marketing expenditures, performance metrics, and profit and loss statements to ensure fiscal responsibility.

9/2005 – 12/2009

Wainwright Bank and Trust Company, Boston, MA

Marketing Specialist (Retail Banking)

Responsibilities encompassed the creation and implementation of the first-ever formal marketing plan, and the successful execution of a multichannel campaign that significantly impacted our business metrics. This included digital, traditional broadcast, PPC, collateral, and mass transit advertising initiatives.

Technical Proficiencies:

Marketing Automation /CRM- Eloqua, Pardot, HubSpot, Marketo, Salesforce Marketing Cloud, Adobe Marketing Cloud

Web Management/Metrics/Creative - WordPress, Drupal, Google Analytics, Tableau, Excel, SEOmoz, Adobe Creative Cloud (all applications)

Project Management/Productivity- JIRA, Confluence, Workamajig, Trello, Rally, Gitlab, Workfront, Slack, Microsoft Project, Office 365, Excel formula power user Dynamics, Teams, Visual Studio, Filemaker Pro

Coding/Cloud - HTML, CSS, JavaScript, JQuery, PHP, Python, MySQL, Amazon Web Service (AWS), Google Cloud Platform

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