BRIONY GANNON

HOUSTON, TX ***** • 713-***-**** • ad1wra@r.postjobfree.com

PROFESSIONAL SUMMARY

GLOBAL MARKETING DIRECTOR with extensive experience spearheading digital, print, and demand generation campaigns, employing a data-driven approach to stimulate customer acquisition strategies that spur explosive year-over-year (YOY) revenue growth. Results driven strategist with a proven record of leading multiple brands simultaneously in delivering innovative content that drives consumer engagement across individual products and business lines. Strategic leader adept at collaborating with high-performing, global teams to produce resources and marketing tactics that catalyze achievement of business objectives while securing long-term client trust. AREAS OF EXPERTISE

Marketing Strategy

Competitive Analysis

Brand Development

Strategic Communications

Global Marketing Tactics

Client Relations

Lead Generation

Consumer Engagement

Business Development

SELECT ACHIEVEMENTS

• Innovated marketing strategies that catalyzed revenue growth across diverse business scopes, implementing a lead generation program, branding resources, and several CRM systems to achieve metrics including 200% prospect pipeline development, 75% increase in qualified leads, and 20% year-over-year (YOY) growth.

• Inflated product awareness by 100% nationally, reconfigure marketing procedures for a global company and integrating American consumer trends and market intelligence to produce a significant increase in engagement.

• Amplified knowledge of robotics and software designed for remote drilling efficiency, transforming a non- existent reputation into a full-marketable product that gained explosive industry traction within a few months.

• Demonstrated a robust ability to acquire expertise of multiple product lines to determine sales potential, design marketing materials, and leverage competitive analysis to enhance brand awareness across a niche market. PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

Empyrean Benefit Solutions – Houston, TX May 2021 – Present Head of Product Marketing

• Secured the retention of existing customers with the development of marketing strategies for individual products and business lines, ideating key activities and a required budget to execute multiple initiatives.

• Bolstered awareness of start-up companies within a competitive landscape through the creation of standard sales and marketing materials and promotional campaigns that generated significant growth in consumer engagement.

• Collaborated with the sales team to review customer feedback regarding product pain points and identify solutions, tailoring updated marketing materials to communicate alleviation of errors with newly released items.

• Designated to lead demand generation initiatives, performing competitive and market analysis to obtain intelligence of competing products and implement marketing strategies to out-perform competitors. Weatherford International – Houston, TX April 2019 – April 2020 Global Marketing Manager & Product Marketing

• Consulted with four business leaders to establish annual sales goals and compile a strategic marketing plan encompassing digital and integrated promotional tactics that propelled achievement of revenue objectives.

• Partnered closely with an outside agency to acquire the expertise of a small marketing team consisting of writers and designers, creating case studies, sales enablement, and ad campaigns to drive revenue growth.

• Oversaw integrated marketing efforts for emerging products and business lines, navigating a competitive landscape with diverse branding solutions to increase industry awareness by 100%.

• Executed multi-channel integrated global marketing campaigns with international tradeshows and digital tactics. BRIONY GANNON ad1wra@r.postjobfree.com

Hewlett Packard Enterprise – Houston, TX May 2017 – March 2019 Global Product Marketing Manager

• Produced product positioning and messaging that differentiated the server materials within a competitive market landscape, utilizing sales enablement tools to partner with the Global Sales Team and develop tactics that maximized productivity while supporting an optimal selling process.

• Conducted extensive research to pinpoint regional competitors, identify the cause of low-selling products, and create a launch strategy that safeguarded market success while overcoming promotional barriers.

• Applied market insights to produce materials for a successful product launch, strictly monitoring top competitors to better tailor branding with a focus of differentiation and out-selling similar companies. Draeger Inc. – Houston, TX June 2015 – April 2017

Marketing Manager – North America

• Recruited to improve market share of a foreign company within the North American market, obtaining knowledge of consumer trends, threats, and opportunities to devise branding strategies and develop a marketing philosophy that positioned the enterprise to overtake home-grown competitors.

• Effectively demonstrated the product portfolio for the mining, chemical, oil, and gas markets to bolster demand generation and sales leads, more than tripling previous revenue numbers and enhancing awareness by 100%.

• Charged with managing the implementation of strategic and tactical marketing programs across all platforms, securing multi-modal branding alignment for trade shows, digital and print publications, and social media. Hunton Group – Houston, TX July 2010 – Nov 2014

Marketing Director

• Directed the marketing strategy for seven companies encompassing $250M in revenue, identifying improvement needs and managing a $300K budget to transition from a reactive tactical to proactive strategic approach.

• Consolidated marketing tactics under one, in-house parent brand, aligning branding standards across seven companies and the regional market to achieve client objectives while upholding an established expectation.

• Spearheaded a total rebranding process, facilitating meetings with business leaders to intake objectives and produce seven individual marketing plans that showcased potential for substantial sales and revenue growth.

• Led the implementation and training of an underutilized CRM system, enhancing efficiency for lead generation and follow-up and streamlining communication with customers to maintain robust business relationships. TAS Energy – Houston, TX May 2006 – June 2010

Marketing Manager

• Established the marketing department from the ground up, leveraging a $200K budget, outside resources, and a staff of three direct reports to develop and implement strategic planning and selling initiatives that achieved long-term business development tactics and drove year-over-year (YOY) growth.

• Constructed a customer relationship management (CRM) system to track and showcase company growth and business opportunities, emphasizing expansion potential to secure funding and stakeholder support.

• Re-created websites for four acquired companies lacking branding, building an online base from scratch with the integration of marketing materials and applications to increase e-commerce and online engagement. EDUCATION Master of Fine Arts (MFA), Graphic Design & Advertising Savannah College of Art & Design

Bachelor of Fine Arts (BFA), Graphic Design & Advertising Savannah College of Art & Design

Associates Program, Business – In Progress

Houston Community College

AFFILIATIONS American Marketing Association (AMA) - Member, B2B & Strategy SIG Committee Houston Advertising Federation – Member

Toastmasters International – Board Member, Skyline Toastmasters Art Directors Club of Houston – Two-Term Board Member TECHNICAL SKILLS Adobe Creative Suite MS Office Suite Digital Media SEO & SEM

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