LISA WEITZEL

***** ***** **** #****, ****** Hills, CA 91301

***/***-**** ad1wr9@r.postjobfree.com

SUMMARY

Professional executive with 20+ years’ experience in selling products, services and managing customer relationships for multiple retail channels and brands. Proven ability to successfully increase year-over-year revenue through new business development and organic growth. Demonstrated success developing and implementing marketing and sales strategies.

Demonstrated successes include:

Customer Relations Management

Business Development

Marketing & Merchandising

Strategy

CRM experience

Selling to C suite executives

Vender Management

P&L Management

Data Analytics

PROFESSIONAL EXPERIENCE

Touchpoint360, LLC, Chicago, IL December 2013 - Present DIRECTOR of Business Development, marketing and sales of retail services including data analytics

● Consistently outperform sales goals for 8 consecutive years

● Continually meet margin goals of +25%

● Owned and managed customer relationships for 4 of the top 7 revenue generating accounts

● Repeatedly represent 15% of the total sales volume – 50% new business/ 50% organic growth

● Successfully grew customer -base outside of the organizations traditional channels

● Spearhead RFP’s, web-site development, trade booth design and trade show management

● Effective contract negotiator and presenter with strong people skills

● Data analysis working with start-up Datastory division for last 9 months PinPoint Implementation, LLC, Los Angeles, CA October 2011- December 2013 MANAGING DIRECTOR, PROJECT CONSULTANT AND BROKER

● Represented a variety of products and services to include third party retail services, prepaid gift cards, electronic and mobile accessories

● Implemented rollout strategy for kiosk based cosmetic line

● Developed marketing and cost optimization models for select brands

● Developed strong partnerships to support operational functions Footprint Retail Services, Chicago, IL April 2010 –October 2011 DIRECTOR, National Accounts

● Launched newly established merchandising and brand ambassador service product.

● Advanced sales opportunities by identifying new industry verticals

● Researched and developed new business sales opportunities

● Self-sourced leads through cold calling, industry trade publications and networking Driveline Holdings, Minneapolis, MN September 2001 – March 2010 Lisa Weitzel

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VICE PRESIDENT, Business Development

Responsible for annual sales revenue of $10mm reporting directly to the President 25% year-over-year sales increases for 5 consecutive years through new business development and organic growth selling to retailers and manufacturers Led client management teams responsible for the day to day operational activities Developed and implemented mobile field devices for “blue chip” entertainment clients The Walt Disney Company, Burbank, CA 1990- 2001

EXECUTIVE DIRECTOR, Retail Marketing & Merchandising (1998-2001) Directly responsible for all channels of sell-through businesses representing $1.2 billion in sales and

$50mm marketing budget, which included retail marketing and merchandising strategies, team management, P&L management, sales analyses, business reviews. Managed account profitability via continuous analysis of product mix, sales velocity and returns Developed and managed strategic tie-in partnerships that increased product awareness and sales Managed a team of 30 with 5 direct reports, reporting to the Senior Vice President of Sales DIRECTOR, Merchandising Services (1995-1998)

Spearheaded national retail merchandising efforts for all direct channels of business Responsible for third party vendor management; sourcing, negotiations and compliance Identified service criteria and built analytical sales tools to measure ROI Implemented service level models that reduced cost by 20% while increasing sales performance Began as Manager (1990), promoted to Senior Manager (1994) and then to Director in 5 years with increasing responsibilities

EDUCATION

Bachelor of Science Indiana University of Pennsylvania, PA PROFESSIONAL ORGANIZATIONS

SHOP Association

Path to Purchase Marketing Institute

National Association of Chain Drug Stores - NACDS - Associate Member

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