Post Job Free

Resume

Sign in

Product Lifecycle Strategy

Location:
Norristown, PA
Salary:
80,000
Posted:
December 12, 2023

Contact this candidate

Resume:

TANVEE PATOLE

King of Prussia,PA

Contact: 484-***-****

Email: ad1wr6@r.postjobfree.com

PROFESSIONAL SUMMARY

I have a great learning curve where in my 10 years of experience, I got well-versed with tactical product strategy, ROI analysis, LBE analysis, new product selection presentation, mange sales volume, market share and profitability, competitive analysis, pricing analysis, handling products at different levels of product lifecycle curve, managing inventory as well as demand supply forecasting and working on monthly customer allocation, developing brand message meeting the brand objective, executing a brand plan in line with customer insights, cross-functional collaboration to increase brand health, constant brand monitoring and recommending corrective measures, drafting communication in line with the given budget and timeline, overseeing all the marketing programs, training others in regard to company’s policies, procedures and processes, pharmaceutical copy approval process and ability to work on multiple projects .I have done consultative work for big clients such as Lonza and Johnson and Johnson in addition to launching pharmaceutical brands such as Macvestin, Carnimac, GenD3, Maczorb, Folizorb, Adalimac and Ferozorb and more than a year long of sales experience. I am always intrigued to learn new things, push my limits and give my best even under tight deadlines. I am extremely loyal to my work and organization. Therefore, in my opinion, the company can definitely benefit from a candidate like me who is experienced in terms of product planning, stakeholder management, multi-tasking, supply forecasting and providing inputs for long term business cases; a person who helps the company with the present scenario as well as the strategic foresight.

EDUCATION QUALIFICATION

MS in Information Systems and Technology, Wilmington University: August 2021 - December 2022

Masers of Business Administration, NMIMS: June 2012 - June 2015

Masters of Pharmacy, NMIMS: August 2012 - June 2015

Bachelor of Pharmacy,NMIMS: June 2008 - June 2012

PROCESS/ METHODOLOGIES/ SOFTWARE SOLUTIONS

Technical Skills:

Data analysis, Molecule demand studies, Market competitor analysis, Risk analysis, Impact analysis, Stakeholder management analysis, Stakeholder engagement matrix, Quarterly budget allocation, Communication plan, Critical path method, Product lifecycle, Quality management and testing, Scheduling and time management, Work breakdown structure, RACI matrix, Agile methodology

Product Management Skills:

Life Cycle Management,ROI analysis through post-marketing surveys, External market analysis versus internal product performance region wise and zone wise, Primary and secondary market surveys to analyze sales before and after strategy implementation, Impact of strategy for brand recall, Business process, Strategic planning, Cross functional working, Conflict management, Critical thinking, Operation and management, Client management, Vendor management, Negotiation, Supply and delivery Management, Marketing,IQVIA IMS, Prescription Study, SCM (Supply Chain Management Software), Microsoft Office, Office 360, Google Suite, Zoom, Skype

PROFESSIONAL EXPERIENCE

Product Manager - Macleods Pharmaceuticals LTD January 2018 - November 2023

Project Implementation – Planned, initiated, and executed brand marketing and promoting the product portfolio of Orthopedic division in the pharmaceutical industry. Key Skills included – market research, stakeholder relationship, and management, in-person meetings and interactions, product demonstration, contracts and acquisitions, email communication, vendor management, internal departments cross- functional working, presentation, and participation in corporate trade show industry exhibitions and events.

Environment- Product Management Methodologies and Tools, Internal and External Management and Software Solutions.

•Managed and maintained customer engagement, journey, and retention in timely and effective communication, solutions, and problem-solving

•Liaising with the supply chain team for production and supply timeline for scheduling the delivery process

•Accomplished project success by initiating, executing, monitoring, and delivering product requirements as per client expectations and delivery deadlines

•Participated, presented, and ensured effective company and promotion of brands in leading corporate conferences such as IAOCON, NIPICON and TraumaCon

•Collaborated with marketing team and functional management to achieve business and marketing strategy objectives

•Created and refined product roadmap based on insights gained from business and stakeholder feedback

•Created product strategy and create product roadmaps in an agile environment

•Demonstrated thought leadership, championing product vision across company

•Championed dialogs to encourage diverse perspectives and inspire success of others

•Monitored internal processes to drive efficiency and validity pre- and post-product launch or changes.

•Analyzed market for new customer needs to adapt offerings

•Used quantitative and qualitative data and research to inform decisions and inspire avenues for exploration. Utilized data to inform product recommendations and drive toward key results

•Worked with sales teams to land customer wins in complex deals. Identified insights and designed features to address customer needs

•Created and implemented category strategies and tactics to drive profitable business growth

Associate Product Manager -Persistence Market Research October 2016 - December 2017

Project Implementation - Planned, initiated, and executed market penetration and brand expansion of brands within the healthcare department. Key Skills included - company presentations, product demonstrations, market research, stakeholder relationship and management, email communication, vendor management, internal departments cross-functional working, presentation, and participation in corporate trade show industry exhibitions, and events.

Environment- Product Management Methodologies and Tools, Internal and External Management and Software Solutions.

•Devised processes for using research data to identify and capitalize on advertising opportunities

•Cultivated relationships with corporate partners through verbal and in-person communication and meetings

•Generated real-time data collection through open-forum discussions, surveys and questionnaires created for target audience

•Supported business objectives through market research, utilizing diverse techniques and methodologies for data collection

•Documented and ensure company sales system/ CRM is updated with real-time client information

•Utilized statistical analysis to track client industry and market trends and needs

•Created dense reports and spreadsheets to portray market insights and future opportunities

•Fostered healthy cross-functional working by collaborating with other business units, and warehouses to provide immediate resolution for project delivery and project service-related issues

•Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences. Assisted teams with aligning marketing strategies and objectives based on data-driven insights

•Built research instruments and drafted questions for digital, traditional and in-person surveys

•Determined best methods to meet research objectives and produce useful data

•Developed and used specific methodologies for collecting and analyzing marketing data

•Monitored competition and trends in the market and conducted effective target-oriented campaigns

•Compiled targeted or exhaustive marketing data based on needs of specific research projects

•Created graphical illustrations to share market research insights

Product Executive- Grand View Research. July 2013- September 2016

Project Implementation - Planned, initiated, and executed market penetration and brand expansion of brands within the healthcare department. Key Skills involved - marketing campaigns, retail prescription audits, visual communication, organizing campaigns, presentations on existing brands, pre-launch study and stakeholder management

Environment-Product Management Methodologies and Tools, Internal and External Management and Software Solutions.

•Designing and executing short-term tactical actions to achieve goals and objectives related to the product strategy

•Deep-diving into the IQVIA IMS software to search patent expiring molecules and presenting them with detailed market analysis

•To deliver high quality execution and on time delivery of the market research projects covering the spectrum of activities including primacy research, secondary research and data analytics

•Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations

•Manage sales volume, market share and profitability

•Handling products at different levels of product lifecycle curve

•Managing inventory as well as demand supply forecasting

•Understand business objective and design surveys to discover prospective customer's preferences and deciding on customer allocation

•Understand and align the requirement of primary market research to be conducted with the brand/therapy area business partners

•Finalize and program questionnaires for quantitative studies and analyze data

•Compile and analyze statistical data using modern and traditional methods to collect it

•Performs valid and reliable market SWOT analysis, pricing analysis, ROI analysis, LBE analysis and competitive analysis

•Interpret data, formulate reports and make recommendations

•Remain fully informed on market trends, other parties researches and implement best practices

•Solidified strategic partnerships with customers by organizing educational programs and camps for the primary consumers ensuring brand awareness

PROFESSIONAL LEARNING AND CERTIFICATIONS

•Certificate of Completion Business Analysis

Certificate of Completion Business Analysis

Business Analysis Certified Professional

International Institute of Business Analysis

May 2017-September 2017

Certificate of Completion IPR

Intellectual Property Rights

WIPO Certified

November 2012

Certificate of Completion Softskills

Soft skills training

NMIMS

April 2015

INTERNSHIPS

Organization Name

Department

Duration

Inga Laboratories

Quality Analysis, Quality Assurance and Microbiology

Three Months

Micro Labs

Formulation, Quality Analysis and Quality Assurance

Six Months

Alembic Pharma

Sales and Marketing

Six Months

PUBLICATIONS

•Review article published on "Co-crystallization- a technique for solubility enhancement" published in International Journal of Pharmaceutical Sciences and Research (IJPSR), 2014; Vol.5(9): 3566-3576. E-ISSN: 0975-8232; P-ISSN: 2320-5148

•Research article on "Co-crystallization of Rosuvastatin and Glipizide and its characterization" published in American Journal of Pharmtech Research,2014 Vol. 4(4):72-87. ISSN: 2249-3387



Contact this candidate