Armonda Davis

+1-904-***-**** ad1wn6@r.postjobfree.com https://www.linkedin.com/in/armonda-davis-a0716288/

WORK EXPERIENCE

Marketing Coordinator Sep 2023 – Dec 2023

Wolters Kluwer

●Executed demand generation campaigns across various channels to increase overall awareness including B2B email, social and event marketing initiatives.

●Crafted campaign briefs and new content strategies that would be used in new product promotions and advertisements across all product and demand generation campaigns.

●Created reporting dashboards in Salesforce and Tableau to proactively address pipeline metrics which included revenue, performance and quarterly goals for both sales and marketing.

Digital Marketing Specialist Aug 2021 – Sep 2023

Kroger Precision Marketing

●Orchestrated over 600+ email, push notification and in-app CPG campaigns for 28 different store banners using Salesforce Marketing Cloud to proficiently draft creative briefs, copy edit, test, QA, and track relevant KPIs such as coupon redemptions and attributed revenue

●Collaborated with outside CPG partners and targeting analyst to formulate personalized ad copy/creative based on shopper behavior metrics, purchase data and A/B split testing results from previous campaigns using Adobe Experience Manager to efficiently manage campaign timelines

●Deployed 150+ landing pages, product listings and targeted ad placement experiences across Kroger.com, Kroger Health, and Kroger Prepaid that properly aligned with internal creative guidelines, brand messaging and HIPPA marketing regulations resulting in 10M+ sends

Digital Media Analyst Jan 2022 – Dec 2022

Vertex, Inc (Contract)

●Formulated top-of-funnel digital media, paid search and CTV campaigns across The Wall Street Journal, NASDAQ and Bloomberg which included the development of media plans, lead scoring dashboards, campaign attribution models, and competitive reports to present to leadership

●Leveraged a media spend of a 180,0000 NASDAQ brand partnership budget through the deployment of media assets across Dow Jones Digital, Time Square, and various other NASDAQ OOH properties to support lead velocity and demand generation KPIs

●Worked closely with sales and demand generation teams through Pardot to create brand performance dashboards in tandem with 6sense to accurately monitor ABM programs, landing page, email, and paid ad performance

Marketing & Communications Director Jan 2020 – Nov 2021

Florida Association of School Administrators

●Integrated with department leads to translate the association’s initiatives into functional campaigns to increase overall awareness and engagement of ~12,000 paid members through the production of thought leadership content aligned with legislative initiatives, integrated social media campaigns, event marketing, and paid email newsletters

●Led the implementation of website and email ad space monetization for all communications, including the development of content strategies, social media calendars, and design of media/press kits for potential partners generating over $60,000 in new sponsorship revenue

●Curated dashboards using Google Data Studio and Tableau to measure conversions and the effectiveness of all outbound marketing initiatives including website traffics, email sponsorship metrics, retargeting monetization, Facebook/Instagram ads, and Google AdWords spend

Product Marketing Manager Sept 2018 – Jan 2020

On-Call Computer Solutions

●Aligned with leadership to revamp the company’s overall marketing strategy which included paid media campaigns, email drip sequences, direct mailings, the editing of webpages (CSS & HTML), certification workshops, and partnership marketing tactics to increase service industry leads

●Conducted market research and client interviews to identify customer LTV and new product demand across the DoD and medical industry. Resulting in the successful launch of three new service product lines that generated over $20k in revenue within 2-months

●Led the Salesforce Pardot operational strategy in tandem with the sales/services teams to enable the proper pipeline tracking and scoring of marketing qualified leads, increasing weekly product lead conversion by 35% over a 4-month period

Product Marketing Consultant Aug 2018 – Feb 2019

The OmniPad Company

●Applied advanced market research methodologies to develop data-centered segmentation models and customer personas to properly validate intended target markets and gain deeper insights into the competitive landscape of AR/VR devices

●Designed compelling pitch decks, crafted Kickstarter crowdfunding campaigns, delivered presentations for accredited venture capitalist and angel investors to secure an additional $500,000 in pre-seed funding for the company’s initial launch

●Spearheaded the development of brand positioning and customer journey maps using market knowledge and user research to inform product development/R&D and identify new market opportunities

Seminole Athletics - Florida State University Aug 2015 – Jan 2020

Digital Media Specialist

●Assisted sponsors and media partners with the planning and execution of sponsored campaigns and promotions including game-day scripts, half-time contests/raffles, and entertainment for every major NCAA sport under IMG/Learfield

●Develop and implemented marketing plans for game-day, live-events, and campus events that increased student involvement

●Responsible for enhancing the game-day experience through sponsorship activation and creative promotional tactics using Facebook Insights, Tik-Tok & Twitter Ads to maintain strong relationships with fans and business partners

Marketing Assistant

●Collaborated with Learfield IMG and local sponsors to produce pre, post, and in-game campaigns like halftime shows, in-game raffles, and targeted ticket promotions

●Assisted in the management of the Seminole Rewards App and fan engagement platforms including the distribution of prizes, the management of inventory, and the operation of game-day raffles

●Provided support in the design and facilitation of pre and in-game-day marketing collateral across all Seminole athletic events including football, basketball, and baseball conference events

Team Manager (Football & Women’s Basketball)

●Monitored detailed inventories of over 5,000 pieces of equipment/gear as well as the daily maintenance of the locker room, meeting areas and setup of gameday drills and routines

●Tasked with managing activities for over 200+ recruits which involved arranging hospitality suites, handwritten direct mail campaigns, set-up of official on-campus visits, and exposure camp operations

●Staffed with daily administrative duties such as weekly scouting reports, taking live stats, rendering highlight clips, scoreboard management and private player training during the off-season

EDUCATION

●Master of Product Development - Florida State University College of Entrepreneurship (2021)

●Bachelor of Science, Marketing / Sports Management - Florida State University (2019)

CERTIFICATIONS

●Salesforce Marketing Cloud Consultant (2019)

●Salesforce Marketing Cloud Email Specialist (2020)

●Tableau Desktop Specialist (2019)

●Google Analytics (Advanced & Beginner)

●Facebook Certified Digital Marketing Associate, Certified Marketing Science Professional

●Athlete Marketing Essentials - NIL Certification (Front Office Sports)

●CRM Experience: Salesforce Marketing Cloud, Pardot, Email & Push Notification Studio

●Project Management: Monday, Asana, Trello & JIRA

START-UP EXPERIENCE

Amplify Sports (Founder) - amplifysports.info

AMPLIFY strives to support and empower a new generation of student-athletes in navigating the ever-changing NIL landscape. We provide parents and stakeholders with the latest news, resources, and industry insights to confidently leverage NIL opportunities.

Equalizer Sports Rehab (Chief Marketing Officer) - myequalizer.info

Driven by a mission to combat the lack of access to adequate recovery equipment and resources. We provide athletes and patients across the globe with access to all-inclusive and convenient recovery products that catalyze the return to optimal performance.

Contact this candidate