J E F F R E Y A . K A C M A R E K

Strategic Senior Marketing Executive

CONTACT INFO

ad1wjl@r.postjobfree.com

734-***-****

SKILLS

Intl Marketing Expertise

Brand Strategy

Product Development

Marketing Planning

Team Management

Local Store Marketing

Market Research

Advertising Planning

Digital

Promotion/Engagement

Direct Marketing

E-commerce

Pricing Strategy

Merchandising

RECOGNITION

2022 Pioneer Award.

Presented by Domino’s

Pizza of Canada for

outstanding achievement

in groundbreaking

development and

execution of advertising

and sales building

programs.

2012 “Team Reppy”

Award.

Presented by Domino’s

Pizza, Inc. for the

development and

execution of our global,

industry- leading

social media program.

.

2008 “Reppy” Award.

Recognized in the top 2%

of Domino’s Pizza, Inc.

employees receiving an

individual “Reppy”.

Awarded for the

development and

execution of sales-building

programs in the Latin

American and Caribbean

regions.

SUMMARY

Accomplished corporate executive with strategic international marketing experience and a proven track record of launching and supporting successful businesses. A recognized leader known for exceptional problem solving and communication skills that directly impact profitability and market share goals through comprehensive, data- driven, customer centric solutions. Experienced at identifying and employing diverse advertising tools, consumer insights, public relations, direct marketing, e-commerce, pricing, merchandising and promotions to promote differentiation among major brands driving business growth.

PROFESSIONAL EXPERIENCE

Pizza Marketing Solutions, LLC - President/Owner Jan. 2023 – Present Provide consulting services to franchisees and their suppliers on optimizing branding, and strategic planning through cross-functional collaboration designed to drive profitability and growth in the fiercely competitive global QSR market. Domino’s Pizza of Canada - SVP/VP of Marketing & Product Development Feb. 2013 – Dec. 2022

Continuously supported and led company growth, sales and profitability initiatives including system-wide strategic marketing planning for 565 units and 185 franchisees with $700M Canadian in annual revenues.

Brand Building, Product Innovation and Market Analysis – Built brand strategies and marketing calendars grounded in customer research and market analysis and supported via new product innovations and data-driven business-generating initiatives.

Led the brand to a #1 share position in the QSR pizza category from a distant second, including the highest “Most Excellent Rating” score within the category in five years.

Grew store count from 370 to 565 units and revenues from $250M to $700M Canadian.

Designed and implemented a system-wide dual marketing promotion strategy to drive sales and traffic volume focusing on premium products and value; this strategic approach contributed to increasing store order counts by 55%, generating a system-wide revenue increase of over 180% and a net store growth of 52%

Developed/launched fourteen new products which proved successful in growing trial, retention, order frequency, average ticket and ultimately market share.

Established and oversaw industry-leading, nationally ranked loyalty program generating enrollment of 4.5 million Canadian customers (currently consist of 78% of all orders).

Acted as crisis leader during the Covid-19 pandemic for both internal communications and external media relations.

Developed NHL TV program, optimized digital media platforms, developed enhancements to the mobile user experience, and launched a social media – customer targeted program which helped sustain the brands #1 market share position during the global Covid-19 pandemic.

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J E F F R E Y A . K A C M A R E K

Strategic Senior Marketing Executive

PROFESSIONAL EXPERIENCE (Cont.)

Domino’s Pizza of Canada - SVP/VP Marketing and Product Development Feb. 2013 – Dec.2022 Advertising and Media Expertise – Developed and executed creative advertising and media campaigns across a variety of traditional and digital platforms including TV, radio, print, outdoor, direct mail, internet, social media, public relations, point of purchase, sponsorships and promotions.

Established a multi-dimensional marketing plan leveraging key insights to target the coveted 18-49 demographic while improving efficiency of media buys integrated with a PR strategy.

Managed a $28 million advertising budget by implementing a philosophy and applied fiscal discipline to reduce marketing costs including restructuring agency/supplier contracts resulting in stronger ROIs.

Conducted creative and media agency reviews, evaluating efficiencies, capabilities and brand expertise. Franchisee and Operations Relations – Recognized for developing strong and productive relationships with key stakeholders both internally and externally.

Improved adversarial corporate-franchisee relations in a challenging sales environment, and garnered full buy-in and support of customer focused marketing, advertising, new product, and service initiatives.

Managed a franchisee marketing advisory committee to interface with corporate operations and marketing team providing for shared insights resulting in better buy-in from key operations and franchisee partners.

Championed and led a corporate marketing communications program to fully engage front line team members in strategic marketing initiatives leading to better understating and implementation of brand initiatives.

Domino’s Pizza International – Marketing Manager, The America’s May 1995 - Jan. 2013 Team-building and Cross-functional Leadership – Leadership and direct involvement on individual annual marketing plans that supported business plan strategies for twenty-six country markets including Canada, the Caribbean, Mexico, and all countries south with over 1300 stores; led the Domino’s Pizza International marketing initiatives that resulted in over sixty-eight consecutive quarters of positive same-store sales growth; reported to Regional Vice President of The America’s

Create cross-functional initiative with IT and operations to increase brand presence and improve interface in the digital space through website optimization and online ordering.

Developed a team environment based on clear understanding of objectives and strategies.

Demonstrated skill and commitment to coaching and developing associates.

Developed a new store opening planning process, which fully integrated marketing and operations to improve staff readiness, increase brand awareness and drive trial, resulting in higher opening sales. Marketing Leadership and Development – Provided guidance, and consultation on the development of marketing initiatives, including:

The management of agencies, competitive insights, menu management, creative and product innovation.

Oversight and direct involvement on individual annual marketing plans that supported business plan strategies for twenty-six country markets consisting of over 1,300 stores. Led the Domino’s Pizza International marketing initiatives that resulted in over sixty-eight consecutive quarters of positive same store sales growth.

Collaborated with Domino’s Pizza International business consultants on the development of appropriate initiatives necessary to execute business strategies – This included operations and marketing programs, infrastructure, advertising programs, menu and promotional pricing, databases tools, key performance indicators tracking, planning, and training.

Led business consultants, franchisees, and marketing teams on the development and execution of local consumer promotions and crew incentives designed to generate incremental sales volumes..

Championed the development of joint ventures with beverage and other product suppliers in the creation of programs and brand building initiatives.

Managed a Coca-Cola funded $30,000 global consumer insights budget. 2/3

J E F F R E Y A . K A C M A R E K

Strategic Senior Marketing Executive

PROFESSIONAL EXPERIENCE (Cont.)

Domino’s Pizza International – Marketing Manager, The America’s May 1995 – Jan. 2013 Franchise Marketing Consulting – Key communication liaison between the Domino’s Pizza International Communications area and franchisee marketing teams.

Consulted on the development and execution of an integrated communication process required to integrate strategies, launch promotional programs, and address crisis management situations.

Help Identify and obtain necessary resources required to support markets with the development and execution of marketing plans

Ensured the appropriate monitoring, stewardship, and reporting of program results to Domino’s Pizza International leadership team.

Influenced the staffing of each countries marketing team to fulfill against strategy - Collaborated with appropriate personnel to identify, recruit, and hire high performing team members,

Worked with franchisees to provide orientation and training programs for new marketing and operational associates.

Provided strong leadership and management skills at all marketing and operational levels that inspired team members to drive results.

Education

• Western Michigan University

• B.S. Sociology, Business

References available upon request

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