JAN MICHELL COPYWRITER

ad1wie@r.postjobfree.com www.janmichell.com

917-***-****

I am…

• a senior copywriter with extensive experience across platforms (digital, print, social, video) and categories (fashion to food to pharma and pretty much everything in between)

• creative, professional, flexible, a fast learner, obsessively detailed…and really nice to work with I have…

• worked with agencies and directly with clients, DTC and B2B, startups to Fortune 500s

• worked as a freelancer and as an e-comm perma-lancer for major retailers (see below) I excel at…

• strategy: branding, messaging, creative campaign concepts and execution, name and tagline development, website building, blog writing, social, emails, and RFPs…I’m all about telling stories

• product: broad experience in e-comm and print, including SEO, catalog, packaging, and advertising, with a focus on fashion, beauty, home/lifestyle, jewelry, kids, gifts, food categories I am looking for…

• freelance, contract, or project-based assignments (remote preferred, limited onsite in NYC area)

• perma-lance opportunities (remote preferred, limited onsite in NYC area) Highlights

• Co-author of Facing the Seduction of Success, a book based on the top-rated beauty podcast Where Brains Meet Beauty™ focused on leadership in the beauty industry, with insights on leading and living for those in every industry (publication date: June 7, 2022, Here)

• Branding, packaging, PR, and video scripts for launch of Pause Well-Aging, a disruptive skincare line targeting the effects of menopause on skin

• Catalog copy for the Metropolitan Museum of Art Museum Store print catalogs, distilling complex source stories on Museum objects into compelling sales copy

• SEO product optimization copy for HBI (Hanes Brands, Inc.) as they revamp all Amazon and individual brand DTC site copy (Hanes, Champion, Maidenform, Bali, Playtex, and other brands)

• Branding and website copy for Soapwalla.com, a natural, vegan skincare line; site received two gold and one silver Davey Awards

• E-commerce product copy and SEO copy across multi categories and different content management systems for Saks.com (5+ years), Bloomingdales.com (3+ years), Barneys.com (1.5+ years), and Hanes Brands (1.5 years)

• Series naming, digital and social copy for Where Brains Meet Beauty™, the groundbreaking podcast series featuring beauty industry leaders

• Awareness campaign targeting specialty healthcare providers for a major pharmaceutical company’s game-changing drug launch

Please turn the page for a partial listing of clients across all platforms. FASHION

Aerosoles

Barneys.com

Bloomingdale’s (print)

Bloomingdales.com

Brooks Brothers

CalvinKlein.com

ColdwaterCreek.com

HBI (Hanes Brands)

Johnston & Murphy

Jos. A. Bank

SaksFifthAvenue.com

Tommy.com

JEWELRY

BJs Wholesale Club

Fortunoff

John Hardy Watches

Mayor’s Jewelers

Melu Jewelry.com

Merrichase.com

Metropolitan Museum of Art

Tourneau

KIDS

FAO Schwarz

Graco Children’s Products

Gymboree

Just for Kids

MetKids

Playclothes (Disney Direct)

ProTeam Kids/Sports Kids USA

GIFTS

1-800-Flowers.com

American Express

Gifts.com

Lenox

Lillian Vernon

The Daily Planet

Wishes (Redcats USA)

B.S. Skidmore College

HOME/LIFESTYLE

BJ’s Wholesale Club

Bloomingdale’s

Briggs & Riley Luggage

Brylane Kitchen (Redcats)

Country Curtains

Fortunoff

Michael S. Smith Inc.

Petals

Sears Home Improvement

Sur la Table

Tupperware

Workbench

FOOD

Challah Connection

Dean & DeLuca

Gevalia Coffee

Godiva Chocolatier

Mrs. Fields

Omaha Steaks

Petrossian Paris

The Silver Palate

Zabar’s

BUSINESS-TO-BUSINESS

All-State Legal

Base Beauty Creative Agency

Kingstone Insurance

KYNE

Motorola

Owl’s Head Solutions

Stickball Media

REAL ESTATE

BosProp Investors

NREFSI (National Real Estate

Field Services, Inc.)

Water Street Properties

BEAUTY/WELLNESS/PHARMA

A3 (Population Council)

Alastin

Amgen

Atkins Diet Center

Avène (Pierre Fabre)

Base Beauty Creative Agency

Blueprint Medicines

Delight Beauty

Dr. Leonard’s

Gofinity

Lavanila Laboratories

Pause Well-Aging

Pré de Provence

Seqirus

Soapwalla

The Vitamin Shoppe

Where Brains Meet Beauty

MUSEUM/COLLECTIBLES

American Express

Collections of the

Vatican Museums

Creative Memories (Meredith)

Metropolitan Museum of Art

US Postal Service

ENTERTAINMENT/

COMMUNICATIONS

GRP Records

Lucas Licensing

“Star Wars: Episode 1”

MSNBC

Stickball Media

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