Kate Marie Okiomah www.linkedin.com/in/kate-goff • +1-602-***-**** • ad1w2k@r.postjobfree.com

SUMMARY

Accomplished marketing and communications professional with over 12 years of diverse experience across marketing, communications, and media. Proven expertise in collaborating with sales and client management teams, complemented by 8+ years of successful management experience. Experience in various industries including entertainment, sports, technology, hospitality, healthcare, and wellness. Demonstrated track record in devising and executing impactful strategies while fostering cohesive cross-functional relationships.

EXPERIENCE

KO Communications LLC

Founder & Owner (January 2018- Present)

A boutique global PR, media and marketing firm. Offering services for publicity, social media, marketing, sponsor services, branding and messaging, media training and communications.

•Clients Include: WTA (Women’s Tennis Association), Special Olympics USA Games, Tennis Canada, Katie Spellman PR, Connecticut Open, Atlas RVM Systems, Coca-Cola Company, Rogers Cup, Citi Open, Seattle Sports Commission, Major League Cricket, SIXES Social Cricket, and Strive Tech Inc.

•Partner with organizations ranging from Series A start-ups to international Fortune 100 companies.

STRIVE Tech Inc.

Vice President of Marketing & Communications (March 2019- Present)

•Lead the marketing and communications strategy and initiatives for the company including creative and digital content and marketing, partnerships, website management, strategic planning and campaigns, community engagement and public relations.

•Collaborate with CEO, COO, and CFO to set overall company goals and vision, setting KPIs for marketing while managing team efficiency and department budgets.

•Cultivate, develop, and maintain excellent relationships with key partners, developed Ambassadors & Partners Program.

•Initiated and led strategic partnerships including NFL and NBA athletes, global athletes, Olympic teams, NCAA organizations, franchises, and national brands.

•Build and execute go-to-market strategy for both B2B and B2C. From proof of concept, messaging and branding to customer acquisition and retention.

•Boost brand awareness through content development and digital marketing on social media, blogs, newsletters, and white papers. Featured publicity in Forbes, ESPN, and SportTechie.

•Develop and implement marketing and brand awareness programs including events, trade shows, direct marketing, and email drip campaigns. Collaborating with sales and client success teams.

•Promoted from Head of Marketing Consultant to full-time Vice President in March 2022.

Women’s Tennis Association

Manager, Communications (October 2015- January 2018)

•Served as a WTA representative globally throughout the year, travelling both domestically and internationally.

•Developed strategic media plans with multiple media directors and teams throughout the year.

•Built relationships with players, agents, media and tour staff while proactively pitching players and the WTA as a whole to domestic and international media and fulfilling partnership agreements.

•Led the development and execution of the community outreach ACES program at select tournaments (the WTA's ACES program helps promote women's tennis with various off-court activities)

•Manage the relationship with photography, creative, and other vendor partnerships.

•Generated storylines for content development and storytelling, media coverage, and media distribution around the tour, players, and their partners. Including writing and distribution of global press releases.

•Ideation, development, and execution of cross-platform content and campaigns for tour and its partners.

Ladies Professional Golf Association

Coordinator, Social Media & Communications (April 2014- October 2015)

•Expanded LPGA’s social media footprint by managing all social media accounts daily (Facebook, Twitter, Instagram, Pinterest, Google+, Snapchat, Periscope, YouTube)

•Grew fan and community engagement through social and marketing activations with LPGA Tour players and personnel, along with onsite activation for all social platforms and digital marketing campaigns.

•Generated tournament coverage for the players, host cities, and tournament through pre-tournament and tournament storylines, interviews, media days, and press conferences. Written and produced press releases sent distributed to both national and international media.

•Communications onsite representative for Tour, Symetra Tour, LPGA USGA Girls Golf, and LPGA Teaching and Club Professionals. Led the media and public relations efforts in planning and onsite. Successfully presented at different speaking engagements such as the PGA Show and staff and player training.

Scottsdale Community College

Media (September 2011- March 2014)

•Increased content generation and website presence for the multiple sports within the Athletic Department, generating media coverage for the organization and its athletes.

•Developed and improved the overall game production of Athletic competitions and tournaments, including the 2013 Valley of the Sun Bowl for NJCAA.

•Communications Assistant for SCC partner Monarch Sports for social media presence at youth and collegiate basketball events including Scottsdale Shootout and Duel in the Desert.

The Arizona Diamondbacks

Sr. Sales Consultant–Inside Sales & Leader of D-Backs Giveback Project (January 2012- September 2013)

•Recruit season, suite, event, and group revenue for 2012 and 2013 season and enhance customer service for account holders; both current and new buyers, strengthening client relations.

•Represented the Arizona Diamondbacks throughout the year both in on-site and off site events and special projects.

•Leader in organization-wide community Giveback program, traveling to the Boca Chica, Dominican Republic on behalf of the Arizona Diamondbacks.

EDUCATION

The University of Kansas

Bachelor of Science in Journalism

Bachelor of Arts in Communication Studies

•Athletic Director’s Honor Roll 2008, 2009, 2010, 2011

•Big 12 Academic Honors 2008, 2009, 2010, 2011

•Women in Broadcasting Scholarship Recipient 2010- 2011

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