Irina Mitchell

Philadelphia, PA *****

ad1vyn@r.postjobfree.com

215-***-****

Background and Proficiency:

• Extremely motivated; self-starter, always driven by innovation: strategic business leader with over 15+ years, unique knowledge of every aspect of Business Marketing and Brand Management, proficiently enough to do every aspect of the job, which makes me a great leader, as I can understand the vocational importance and logistics of each component job comprising Marketing. Creative (writing/ art), Operational, Merchandising, Buying and Planning, Retail, Press (both composure of press materials, strategic networking, as well as comfortable being the brand ambassador), Analysis of The Market and Solutions to maximize Brand Equity and Name recognition.

• 15 years’ experience in retail and marketing with 10 years in leadership positions; specifically related to: Brand Management and Development; unique knowledge of every aspect: Business Marketing/Advertising, and Brand Creating/Management.

• Worked in fast paced, high pressure leadership positions, and excel in challenging situations; that is the reason I have chosen to return to a corporate environment at this time. I can see the field of marketing having a huge impact on today's macro-economic culture; logically I want to be in a large scale opportunity/impact arena: that is challenging; and where I can make a difference.

• Worked best in in infinite growth, leadership, with new skill set education; while being able to use: my unique problem solving ability, vast skill proficiency to promote maximum Brand equity in the market place.

• Extremely driven, highly motivated and truly gifted when it comes to problem solving and creative innovation; strategically analysis of execution and as well composition of the media materials.

• Proficient in every aspect of marketing and brand development through experience: sales, graphic design, concept design, analysis of the market, business sales and allocation of advertising funds to achieve a profitable outcome.

• Proficient in every part of the Integrated Marketing; component vocations, and that makes me unique in a way where I can see the focal point of my job function from every other angle that effects the network of the process and converse see where there is a problem that effects the function of my focus.

• Ability to see every component is communicating the same clear brand message and therefore flawlessly cohesive Brand Story.

• Unique conception of product design, and creative strategy for marketing execution; extreme attention to detail: with an original approach to problem solving, in the field. Marketing Director/Brand Manager, who exemplifies exceptional leadership skills: both in the field with unique problem solving, and driving team sales goals.

Language Proficiencies/Accomplishments:

• English, Russian : fluent

• French: Beginner-Medium (was fluent comes with Practice)

• Hebrew (lived in Israel for Study abroad in high school was fluent speaking, writing and reading, the speaking comes back beginner, not practiced reading and writing for years but can re-new knowledge)

• Linguistic ability is an extremely evolved skill-set at my disposal; spoken and digital language

• University of Pennsylvania honoured with the privilege of being asked to teach PFI Studio students, in in- store workshops on Branding Strategies and Marketing. Doreen's (Couture Dresses, Marlton Nj):

• Marketing Strategies Development & Brand

Skills

• Microsoft Excel; Microsoft Office; Microsoft Word; Microsoft Powerpoint

• Graphic design; Social listening; Layout design; Screen printing; Production design; Product demos; B2B sales

• Project management; Sales management; Social media management; Account management; Vendor management; Product management; Process management; Event Management; Brand Management

• Email Marketing; Graphic Design Fine Art Drawing; Press Release composition painting

• Social Media; Advertising Field related marketing; Online Marketing; Event Marketing; Digital work; Digital Marketing; Market Research

• Runway Styling, talent booking Marketing Advertising copy, Mission Statements

• Strategic Planning; Business Development

• Adobe Photoshop; Adobe InDesign; Adobe Illustrator; Photography; Copywriting; Salesforce; Adobe Acrobat; Adobe Creative Suite

• Business Analysis; Content Development; Social Media Management; Web Design; Content Creation; Proofreading; Web Development; Video Production

• User Interface (UI); User Experience (UX); Leadership Experience (10+ years); Brand Development (8 years); Teaching Experience

• Adobe InDesign; Adobe Creative Suite; Adobe Photoshop; Adobe Illustrator; Adobe Dreamweaver

• Time management; HTML5; Content strategy

• Video Editing; Marketing

• Leadership; Sales; Business development; Financial services; Insurance sales; Marketing automation

• Project scheduling; Technical writing; Constant Contact Education

*02/02/2022- 04/01/2022

Graduated; certified in “ AI Development” :completed (75% pass/fail), personal graduating gpa 95%. MIT “AI Development.”

*BA Drexel University 2001-2005. Major Business Marketing,minor Psychology;graduated GPA: 4.25

*CAPA - The High School For The Creative and Performing Arts - Philadelphia, PA September 2000 to August 2001 High school diploma in General intensive academics

*Akiba Academy- Jack-Barrack Academy - Merion Station, PA, August 1997 to August 2000 Study Abroad 8/1/99-3/1/2000 American High School in Israel. (Hod Ha Sharon) French Club educated trip: 4/16/2000- 5/20/2000 Paris France (Akiba Academy elective trip for specific sect of student body that was involved in the French Club (extra curricular) for a period of no less than 3 years of study. Work Experience:

Consultant, Business Development / Marketing

Jack Barrack Hebrew Academy Preparatory School - Bryn Mawr, PA September 2020- July 2022

• Brand/Marketing expenditure overview and identification of the most cost effective and result oriented strategy.

• Evaluation of supplemental grants available for COVID fiscal gross/net profit deficit.

• Evaluation of accounting material system.

• General overview of brand visibility and integrated marketing components cohesive message, Including any and all media associated with Brand

• Implementation of the most cohesive / results driven and budget allocation specific to marketing. Creating the most efficient as well as cost effective integrated marketing communicating the message flawlessly throughout every component of brand story

Marketing Director/Owner (Brand Management Full Service agency) FashionMonger LLC Jan 2018 – Aug 2020

Worked both Brand Managing Gallery 1FiftyOne & Artist: seeing a good fit, I had some ideas (for a sold out show!) The photography taken and edited myself for which the artists gave me Director of Photography and Production Credit.

“New York Famous Artist comes to Philadelphia for the American Dream” Press release title:

Mr. Den "Mecha-POP" Art Exhibition

Huge comic-con NYC artist hired me to do a solo show press above: Proficient in press material composure as well as network of press and clients (consumer relations); several networks within: press networks and client lists demographically catalogued and accommodates visibility for most target market groups. https://phillychitchat.com/2019/01/20/hat-mr-den-kendall-jenners-dog-queen-rittenhouse/ Featured company at the Audi Sponsored Best of Philadelphia 2018 Philadelphia Style Magazine event: Best of Style FashionMongerLLC

I used a piece from artist I represented below (YouTube link showcasing the piece set up prior to event) to fit theme of the event.

• Proficient in every aspect of marketing and brand development through experience: sales, graphic design, concept design, analysis of the market, strategic brand visibility, equity and tensions.

• Allocation of marketing material, advertising; budget: placement of advertising expenditure effectively and target market compatible. From art, copy, graphic design, press networking, event marketing, brand creation (analysis of the market place, budget and demographics of consumer)

• Integrated Marketing; component vocations, and that makes me unique in a way where I can see the focal point of my job function from every other angle that effects the network of the process and conversely see where there is a problem that effects the function of my focus. This also gives me an ability to see every component is communicating the same clear brand message and therefore flawlessly cohesive Brand Story.

• Unique conception of product design, and creative strategy for marketing execution; extreme attention to detail: with an original approach to problem solving, in the field. Marketing Director/Brand Manager, who exemplifies exceptional leadership skills: both in the field with unique problem solving, and driving team sales goals.

• Responsible for helping develop cohesive design ideas to create a clothing line that best represented the brand. Coming up with a roll out campaign.

• Created a look book for Holiday 2016

• Handpicked models, photographer, hair and make team for look book shoot. Styling the look book shoot for holiday 2016

• Came up with budget for rollout campaign holiday 2016.

• Was responsible for featuring Camille Avent couture in Merge Arts fashion show to gain brand recognition.

• Was responsible for press and overall brand awareness

• Helped create a ready to wear line that coincides with the avant-garde couture counterpart.

• Selected the right distribution placement for product line. Creative Director/Production Coordinator

MergeArts - Philadelphia, PA, Aug 2017 to Jan 2018

• Organised annual runways by picking designers and or boutiques who's fit reflected brand association needs of both the vendor and MergeArts; as well as attendees and sponsors. Though target market is composed of what seemingly is several groups: their interests align based on Brand Visibility/ Equity.

• Worked closely with my contacts and press to elevate the production seeing the model for business falling short of delivery a synonymous message.

• Increased brand equity

• Worked for an emerging company MergeArts 2015 where I served as Fashion director. I was in charge of booking designers, boutiques, models and hair and makeup stylist. I even secured sponsors such as Golden Nugget Jewellery to sponsor a segment with a monetary contribution in exchange for advertising, and let us generously borrow 500k in jewellery to use in our “Diamonds and Denim” segment; denim was provided by Charles Porter/Sebastian McCall denim.

MergeArts: Supplementary income through sponsorship:

• One of the only directors responsible for fashion aspect of production only to bring in contact advertising dollar sponsors through personal brand name recognition. Not only completing the creative, managerial duties expected within scope of work, but generating 70% of all sponsor solicited extra income.

• Monthly production of Runway show. Staffing, directing, talent scouting, promoting and coordinating

• Raised brand equity to a demographic where sponsorship was sought after by high-end vendors. Styled all looks and created themes will include with documents.

• Fashion Designer Brand Management within the time and scope of general work in this period * listed together

Owner/C.E.O Concept Creator

Kaleidoscope Boutique - Philadelphia, PA, 2011 to 2016 Operations Management:

• Creation of Business and day to day management of operations.

• Continually analysed; and implemented changes where required: of business P & L such as inventory cost, payroll, advertising budget, supplies, renovation of initial space, store maintenance, logistics, travel to ENK/MAGIC buying shows, operational fees, gross margin, and other costs, in order to maintain profitability. Secure Trunk shows, event in order to promote brand visibility and therefore grow brand equity in the Camille-Avent Clothing Line : Business Development/ Director of Marketing Operation market place. Budget Gross profit/ Breakeven point: Was responsible for creating a business which broke even year one (Kaleidoscope Boutique opened 2011/ breakeven 2012), and produced 500k Gross income a year.

• Created a brand marketing strategy based on budget, and desired demographic needs.

• Destination Store: Successfully turning the free media editorials into clients from Boston, NYC; keeping and teaching staff a specifically designed physical clientele book which holds personal client goals and store number goals individual accountability.

• Communicate with my team to insure they have the proper training and tools to meet clients' needs. Work closely with designers to select the product that best represented the brand.

• Was responsible for creating a new sizing system that returns a higher sell thru of product.

• Created relationships with designers which enabled me to get customized pieces unique to, and made specifically for Kaleidoscope Boutique; creating brand loyalty.

• Consistently provided ideas and solutions within the brand to build and drive revenue.

• Created in store events that solidified the brand, making new clients and retaining a following through innovative marketing.

• Created advertising campaigns, doing press interviews, television segments, staying news worthy and relevant through product choices and selling techniques.

• Merchandised seasonal product, forecasting, replenishing product, markdown and inventory management.

• Was responsible for Staffing, and managing a team that best exemplified the brand.

• Created an atmosphere consistent with product and brand.

• Successfully created compelling women's apparel assortments that best reflected the brand, work closely with consumers to understand their particular wants and needs to produce a client following which generated a 500k profit for the business.

Small Group Market- Account Executive

Independence Blue Cross - Philadelphia, PA, Sep 2005 to Aug 2007 Working with brokers to secure new accounts and grow book of business by 5%.

• Client retention

• Independence Blue Cross 5% growth of client book of broker account, networking within the existing book of business while generating new clients. End of year “Increase of Business” bonus; achieved year one. References upon request

Recommendation Letter, Press, Links and full list of awards in the field : upon request in pdf form, available; upon request.

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