Michael J. Mayfield

*** **** ***, ******, ** ****9

201-***-**** ad1vs7@r.postjobfree.com

Accomplished executive offering proven leadership in Sales, marketing, coupled with a deep understanding and focus of emerging consumer trends. Sales strategist with a keen eye for identifying profitable business opportunities, combined with proven success in exceeding corporate objectives.

• Bottom line focused, cost-conscious professional experienced in igniting sales growth, overseeing profit and loss and building budgets.

• Decisive team leader with demonstrated aptitude to define and communicate roadmaps, provide clear direction and articulate company vision and technology strengths.

• Results-centric manager practiced in fostering mutually beneficial relationships with internal teams, external partners, senior level executives.

PROFESSIONAL EXPERIENCE

SanDisk Corporation - Milpitas, CA July 2014 – present

International Consumer / Enterprise Company

Director – e-commerce Channel

Responsible for all e-commerce channel resellers and sales efforts, strategy and creating individual success plans. Analysis of trends and data and customizing programs to drive profitably, growth and channel equity. Reported to VP – Americas and responsibility for $200M annual budget

• Growth in excess of 25% in first six months

• Positioned SanDisk as dominate at Tiger Retail stores

• Recognized by Amazon as 1 of top brands for future growth

• Invited in Amazon Global Vendor program

• Repaired etail relationships

• VLT / SLA – got company to pay attention

• Maintained a daily focus on sales / promotions

• Drove annual marketing to insure space and incremental customer facing events

• Managed a team of 8 and re-organized the group

• Drove VLT down with enhanced supply chain interface

• Conducted monthly e-tail 101

• Locked promotion in-advance to insure inventory support

Belkin International – Los Angeles, CA July 2012 – July 2014

International Computer accessory & technology company

Director – e-commerce Channel

Responsible for all things ecommerce and sales and marketing efforts, created sales and marketing plans for all channel resellers and key executive. Reported to COO with an $165M annual budget

• Responsible for e-commerce channel

• Growth exceeded 30% - lead Americas

• Maintained #1 share and drove share in Wireless routers

•

Provo craft July 2011 – July 2012

Delivering technology to the craft business

Executive Vice President, North American Sales

Responsible for US, Canada and Mexico sales efforts, setting strategy and developing programs to insure success of sales goals. Create budget, analyze sales channels and drive company to new markets and opportunities. Key Executive calling on Michaels, Jo-Ann, Wal-Mart, Target and Bed, Bath and Beyond, reported to CEO with a $135M annual budget. Key accomplishments:

Developed a new compensation plan, reward sales for sales growth and profit

Review and changed all customer programs – highly unprofitable

Negotiated new customer contracts with Michaels, Joann, Amazon and Wal-Mart

Arch Brook Laguna / SED International – Carlstadt, NJ

A National IT / CE distributor serving US retail / etail.

Vice President of Sales 2009 – July 2011

Responsible for team concentrating on US Retail. Created a winning retail strategy providing an incremental $90m in new business based on valued added selling to the channel. Signed on, HH Gregg, RC Willey, Conn’s and Electronic Express. Created a fully functional e-commerce site for Cowboy Maloney as well managing a total category of product placed in – store. Reported to EVP / Founder Other Key accomplishments:

• Developed new compensation plan to reward top performers

• Created a sales budget and quotas to better measure performance

• Personally brought in 10 new accounts

• Expanded offering to current customers i.e.; J&R, PC Richard

• Managed and developed sales team – removing 3 and adding 2

• Created an in store brand store for Toshiba, combining their IT and CE business.

• Developed business relationship with NPD – responsible for ABL joining the Distribution panel.

Logitech Inc. Fremont, CA 2003 - 2009

A $3 billion global consumer electronics company offering a wide range of electronics products in computer peripheral and Consumer electronics.

Director of Sales - e-tail (2006-2009)

Responsible for the strategic growth of a $300m+ e-tail channel and managing the relationship between corporate, regional managers, and retailers (Amazon, Tiger Direct, New egg and Buy.com Wal-Mart.com & others). Developed and executed sales plan, pricing, promotional programs, and managed MDF for each account. Successfully established effective partnerships with key account executives from each account. Partner with internal retail merchandising and marketing teams to plan promotional strategies throughout the year. In partnership with finance; created individual account P&L’s to ensure success of the channel at the customer level

Director of Sales – Retail 2003-2005

Directed all facets of the Logitech’s retail business (Best Buy, Circuit City, CompUSA, Staples, Office Depot, Office Max, Wal-Mart and regional Retail) over a $500m business. Optimize market share and facilitate channel sales by building channel promotions, developing strategies and fostering key relationships. Present marketing strategies to external customers and managed a substantial marketing budget for product launch, advertising and promotions.

Partnered with the VP of Marketing and region product management to generate sales and revenue growth, managed expenditures and revenues for P&L, while developing category business plan and promotional budget each fiscal year. Dotted line managed internal channel marketing teams to optimize sales levels with the product requirements for all accounts. Collaborate with marketing, supply chain and finance groups to reconcile full year sales outlook and corporate objectives.

Interact with top-level executives to discuss market opportunities, competitive threats and sales strategies. Continued to keep Logitech’s senior level executives abreast of key activities taking place in the CE/ IT market place. Develop and present market direction and strategy to accounts and executive management in the US. Engaged and developed a trusted working relationship with senior executives enabling advanced discussions. Work with accounts to develop channel strategy and vision and brought top level customer executives and Logitech executive consistently together.

Logitech Inc. (Continued)

Major Contributions:

• Launched Harmony remotes into retail in 2004 – turned into $65m business in 06.

• Executed new retailer channel strategy which led to revenue expansion that surpassed sales estimates. Responsible for 12 sales managers for the retail accounts, badged and contracted. •Collaborated with Best Buy, Circuit City and regional account supply chain teams and buyers.

• Managed clear communication of Logitech’s technology advancements to our resellers.

• Created the Logitech Value story – innovation/ technology message.

• Exceeded year-over-year revenue and profit targets by 45%.

• Worked with Finance team to create customer based P&L’s to understand true profitability at a customer level.

• Selected by SVP to sit on SMART task force. A worldwide upgrade of sales information system.

• Worked with Management team and industry consultants to revamp sale compensation program for the Americas.

• E-tail growth in 2009 far exceeds all channels and company at 30%.

Financial / Market Enhancements:

Cemented Logitech’s #1 position in computer peripheral business for over 3 years

Achieved #1 market share in units and dollars for Harmony remotes with over 70% share

Bolstered sales significantly from $175M to $450

Grew share in all categories ‘04 –“ 06

Managed a $45M marketing budget for total retail channel

Wenger / Swiss Army, Tinton Falls, NJ 2005 - 2006

Vice President – Sales

Recruited to drive company’s entry into the computer accessories space with big box retail, clubs and mass merchants; created strategy for business and brought knowledge and discipline to company that while successful, need to understand the challenges of computer attachment vs. soft goods. Reported to CEC

Major Contributions:

• Position company within computer peripheral business

• Create relationships with CE Retailers

• Created budgets / quotas

• Created a logical pricing strategy for use among the company’s various channels.

• Manage / Staff sales support staff

• Create sales process for business

• Sales growth plus 50%

Canon USA, Inc., Lake Success, NY 1992 – 2003

$30 billion Global market leading in imaging, photography and business products - A technological leader impacting world markets with products designed to enrich consumer’s lives.

Director / General Manager – Consumer imaging group

$2.8 billion division of Canon USA responsible for sales of printer, camera and video products. Directed all facets of Canon’s business in all channels of distribution, optimizing market share reporting to SVP / GM of division. Developed key strategies and fostered key customer relationships. Interfaced with all key internal departments of Legal, Finance, Supply chain and operations. Reported to SVP

Major Contributions:

• Created organizational to support both CIG and previous Canon Computer Systems to support sales in the USA.

• Responsible for all sale channels – Retail, OEM (Dell & Apple), Distribution

• Managed 15 Regional sales managers for the retail accounts, OEM (Dell & Apple) and distribution.

• Established strategic goals and objective for accounts and sales team.

• International involvement with Canon Japan on market conditions, product planning, pricing and FOB/ transfer costs.

• Worked with operations to develop a process to efficiently track and manage MDF system giving visibility to sales staff.

• Developed and executed sales plan, pricing strategy, promotional programs and market development funding.

• Senior level account interaction – managing all key customer relationships.

• Created a refurbished strategy to deal with Canon’s customer open box and defective returns.

• Created strategic relationship with IBM’s PC division – providing Canon printers with IBM’s line of PC’s.

• Director of the Year – 1997, 1998, 1999, 2000

Financial / Market Enhancements:

• Part of management team that grew business from $10m to $1 billion in 3.5 years.

• Achieved # 1 position in highly competitive printer sales 1992 - 2000.

• Promoted 4 people in 5 years into management positions within company.

• Recruited top level talent from Canon’s competitors.

• Incremental sales of $45m due to IBM partnership.

Epson America Inc., Long Beach, CA 1986 – 1992

$3.1 billion Company providing a wide range of printer products, large format scanners, consumer level scanners, consumer and digital cameras

Regional Sales Manager –

Responsible for Epson’s northeast sales office and $85m in annual sales. Established Epson’s retail dominance with the NY / Boston based accounts, while maximizing profitability and building brand equity as well as cost savings programs. Crafted and implemented a regional distribution program in NE to provide access to smaller accounts requiring a more personal business approach which increased revenues by $3m annually – the program used as a model by VP of Sale and Marketing for use with other regions. Reported to Area Director.

Major Contributions:

• Set the foundation and built the division from the ground up working closely with sales operations, merchandising, as well as other internal groups.

• Developed a staff training program to raise the bar on performance.

• Created guard rails for sales team to push decision making closer to customers.

• Worked closely with the engineering team to develop the right technology and product for the US market.

• Enabled sales and the marketing group to efficiently track MDF spending via an innovative system, which also facilitated and improved the budget development process.

• Worked closely with the Japanese executive management to develop an understanding of the US market and provide critical feedback to the factory and engineers.

• Worked on special project for the VP Sales mad Marketing to develop Epson’s overall pricing strategies.

Financial / Market Enhancements:

• Grew market share for 5 consecutive years, from 2% in 1986 to 22% in 1992.

• Boosted revenues from $25 million in 1987 $85 million in 1992

• Worked with Sales ops to create unique sales incentive program to motivate sales force.

AFFILIATIONS

Consumer Electronics Association

Photo Marketing Association

AMA

EDUCATION

Business Administration –

Pace University, Briarcliff, NY

Interpersonal Managing Skills – 1995

Management Makes the Difference – 1989

Customer Oriented Selling – 1986

Contact this candidate