Li Shuan Liao (Evonne)

: ad1vmy@r.postjobfree.com : +1-206-***-**** linkedin.com/in/evonne-liao-383a221aa/ Skilled in sales, business development, account management in Hospitality Industry for over 10+ years’ experience. Business cooperation with sales negotiation & management. Experts on consumer insights, marketing innovation and luxury trends in Asian markets. Team player with strong interpersonal communication skills. Well- organized person who is also a multi-tasker with attention to details. Able to adapt to fast-paced working environment and content. EDUCATION

BACHELOR OF Science in Hotel Administration Major: Hospitality Management University of Nevada, Las Vegas

WORK EXPERIENCE

17LIVE Jan 2022– April 2023

SEA Business Development Assistant Manager Taipei, Taiwan

• Responsible for the recruitment, support and management of the 20+ agencies, as well as layout the operations management planning of the agency in the Southeast Asia market and the industry.

• Designed and executed 10+ marketing campaigns that helped boost the number of organic leads by 15 YoY.

• Provided regular sales coaching, as well as career development for the team of 6 members.

• Owned 3 senior client’s relationships and establish yourself as a leader in the industry.

• Worked cross-functionally within sales and other teams to drive revenue and increase customer satisfaction from 2.3 to 4.2 out of 5-stars.

• Be operationally excellent in the day-to-day running of the business including (but not limited to) forecasting, pipeline development, training, certifications, hiring, performance management, collaboration, teamwork, and best practice sharing. Robert Walters July 2020 – Dec 2021

Recruiter, Sales & Marketing & EC Taipei, Taiwan

• Reviewed, audited, and verified employee personal information prior to their Hire Start date.

• Supported an average of 150+ candidates a month in securing new positions for FMCG companies and luxury brands.

• Communicated with 60+ clients to get a clear view of their hiring needs and organizational goals.

• Closed 11 cases in 10 months and created the sales volume as $5M by partnering with HR managers to strategize on best recruitment practices to attract top talent. And exceeded targeted number of hires by 10%+ in every quarter.

• Hands on Recruitment through LinkedIn Recruiter, Internet Job Boards, Employee Referrals, Applicants, Boolean Searches and COLD CALLS.

• Responsible for business development of new clients through relationship management, referrals, and cold calling.

• Managed the process of applicant follow-up which included interview results, client correspondence, and full salary and benefit negotiations. TWG Tea Singapore Jan 2017 – June 2020

Sales Manager Taipei, Taiwan

• Bolstered communication with clients to understand their specific needs by planning and implementing sales and marketing activities, resulting in $1.3M in annual incremental revenue.

• Exceeded annual revenue targets by an average of 35% by successfully acquired 24 hotels, 2 Resorts, 22 fine dining restaurants, 3 beauty clinics SPA, and EVA Air business class.

• Increased the ROI of client accounts by an average of 12% by increasing up-sell opportunities such as providing exclusive tea menu monthly for each client.

• Led 2 sales supervisors by mentoring and assigning sales territories for total 150+ business accounts.

• Devised customer complaint followed up procedure and supervise the team to deal with customer complaints smoothly.

• Analyzed product selling and inventory. Identify the opportunity to improve the selling and products assortment. Monitored stock levels to avoid overstock and missed sales.

• Provided market trend information and relevant reports to headquarters by closely monitoring and analyze market sales and activity situation. Luxasia Singapore July 2014 – Dec 2016

Sales Supervisor Taipei, Taiwan

• Achieved 70% opportunity conversion rate and secured 18 new clients such as Sasa Fragrance, Vivo Shop, and Paris Beauly Perfume etc.

• Visited up to 15 business accounts/wholesalers per week and proposed, executed, and reviewed wholesale incentive program to boost sales volume and lock in sales.

• Consistently achieved a 125% of the quarterly target over the course of 2014-2016.

• Exceeded established sales goals and increased client retention by 80% by following up with clients after completed sales to assess satisfaction and resolve any service concerns.

• Closely cooperated with the Marketing team, resulting in 40% increase of brand recognition in strategic market groups.

• Optimized in-store brand image through enhanced product merchandising and window display. Sheraton Grand Taipei Hotel July 2013 – July 2014

Account Sales Executive Taipei, Taiwan

• Guaranteeing future bookings by holding regular meetings with partners and corporate clients.

• Cold-called potential clients and scheduled client meetings

• Increased the number of new clients and partner relationships by 37% by proactively contacting social media and sending exclusive offers on a quarterly basis.

• Was entirely responsible for dealing with complaints and negative reviews.

• Tracked results and suggested new strategies to improve them when needed. TOD’S The Forum Shops at Caesars June 2012 – June 2013 Sales Associate Las Vegas, NV

• Creating an outstanding buying experience for the customers by greeting, listening and assisting customers with their requirements.

• Consistently achieved monthly sales targets by up to 140%, through maintaining an up to dates knowledge of products and brand history and providing a VIP customer experience.

• Achieved the top mystery shopper result of 100%, which lead to being awarded the responsibility of training all new staff on consultative sales techniques and luxury customer service.

• Created and implemented a new customer loyalty scheme which saw an increase in more than 1000 customers and store sales of over $1.5M. The Orleans Hotel &Casino Sep 2011 – May 2012

Front Desk Agent Las Vegas, NV

• Approached all encounters with guest in a friendly, efficient and service-oriented manner, contributing to a 20% increase in guest satisfaction that year.

• Received 60+ calls and questions about guests’ needs in-person and online regarding room bookings, room rates, amenities, available rooms, rewards programs, and special requests per day.

• Efficiently processed guest payments, maintaining accurate records and ensuring financial accuracy. SKILLS

• Microsoft Excel: Vlookup, Pivot Table, macros, and formulas

• Microsoft Access, Word, PowerPoint

• Salesforce

• Bilingual in English and Mandarin

• SAP

• Data Analysis

• Detail-Orient

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