Erin C. Maynard

ad1vkp@r.postjobfree.com

631-***-****

Highly effective communicator with stellar writing skills that are easily transferable across multiple media platforms. Motivated team-builder who likes to think outside the box. Creative collaborator who adapts well to new situations, curveballs and pressure. WORK HISTORY

Cuento Marketing Content Manager

Dec. 2021-current

● Plans, develops and manages content creation for Cuento Marketing and its clients.

● Reviews copy for overall quality and edits when needed before publication for social media campaigns, website builds, optimization campaigns and marketing campaigns.

● Meets with and coordinates with clients to ensure expectations are being met while maintaining budgetary constraints.

360 PSG Content Manager

Nov. 2019–July 2021

● Developed and led content marketing and strategy services for 360 PSG.

● Worked closely with the managers and directors of every department to plan, craft and control the quality of the content.

● Oversaw content team, ensuring consistent brand voice and style.

● Managed crisis communications (COVID-19, BLM response).

● Created internal and external social media calendars.

● Curated company newsletter, which has a viewership of +15,000.

● Managed content via multiple CMS platforms, including WordPress. Appen Social Media Evaluator

July 2016–May 2019

● Determined the quality and relevance of data obtained from social media platforms, news feeds, web searches and advertisements.

● Provided human-annotated data to systems reliant upon artificial intelligence and machine learning.

Crowd Content Product Description Writer

April 2016–Dec. 2021

● Wrote product descriptions for a variety of Top 100 retail companies.

● Created content for eCommerce, SEO, social media, city pages, press releases and white papers.

● Provided metadata interpretation for industry-leading companies. NAR Managing Editor

Sept. 2015–Feb. 2017

● Produced engaging, factually accurate, grammatically correct content for a variety of mediums, including emails, brochures, blogs, social media, web pages and magazines (articles, profiles, Q&A’s, grazing pages, editor’s note, news, research, etc.)

● Managed multiple projects with quick turnaround demand.

● Collaborated with the design team to deliver visually appealing, informational graphics.

● Scheduled both original and remarketing posts across social channels.

● Monitored and responded to social posts and comments.

● Ensured stories conformed to required readability scale and met SEO language benchmarks.

● Managed content via the CMS platform WordPress.

● Monitored stories for metrics regarding member engagement. NextWave Advocacy Public Affairs Campaign Writer

Jan. 2015–Feb. 2016

● Crafted position statements for a variety of federal, state and local legislative issues.

● Drafted letters to the editor and op-ed pieces to local media outlets.

● Contacted key influencers.

● Built momentum through social media engagement.

● Solicited public comments to regulatory agencies.

● Gathered testimonials from impacted constituents.

● Legislative work included The Innovation Act; The Safe and Accurate Food Labeling Act (2015); Connecticut’s SB 24 & 1090; Maryland’s SB 537

& HB 733; and Massachusetts’s SB 2076.

● Marketing and public relations strategies developed for US Travel Association; American Jobs Alliance; America’s Voice for Conservation, Recreation and Preservation; National Consumer Research Alliance; and Hollywood Casino at Kansas Speedway.

BOCES-Communication & Agency Planning Communications Assistant March 2007–Dec. 2008

● Wrote and edited press releases, articles, op-eds, letters to the editor, brochures, advertisements, calendars and other web-based and print materials for 14 school districts, as well as internal communications.

● Created crisis communications action plans for several school districts, regarding public relations emergencies.

● Took the lead on organizing the annual “Education Partners” gala.

● Developed an agency-wide style guide for internal communications.

● Assisted in the maintenance of the BOCES CAP web page. Education

SUNY-Empire State: Bachelor of Arts, Communication and Media Studies SUNY-Empire State: Associate of Arts, English Literature and Composition SUNY-NCC: Associate of Applied Science, Baking and Pastry Arts

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