Michael Neal Chicago, IL 518-***-**** ad1vhx@r.postjobfree.com LinkedIn

Highlights of Qualifications

● 2 years of dynamic marketing experience across multiple roles, driving strategic results

● Managed and maintained a marketing database of 1.5 million records across Marketo and Salesforce

● Implemented strategic account prioritization project through development of prospecting dashboard in Salesforce

● Optimized email automation using MailChimp, improving campaign efficiency and engagement

● Led a market research initiative using SPSS and Qualtrics, analyzing survey data to extract insights for client-centric strategies and decisions Accomplishments & Work Experience

Bloomfilter August 2023 - Present

Marketing Analyst

● Successfully designed and executed email campaigns for an extensive client database, resulting in a notable 31% rise in click rates and maintaining a strong 35% open rate

● Coordinated and streamlined CEO’s meeting schedule at various sponsorship events Workiva May 2022 - August 2023

Marketing Operations

● Built and delivered a portion of 7.5 Million email sends in a year through Marketo

● Ensured close communication with the Director of Marketing to deliver efficiently

● Prepared, uploaded and applied attribution to thousands of lead records from sponsorship events

● Conducted market research on competitors to gather data on market entry points to develop a more customized and strategic marketing plan

● Cleaned and organized company website, eliminating inactive web pages Starbucks, Chicago, IL April 2021 - November 2021

Barista

● Excelled in customer service, fostering strong relationship with customers Bob Feller Act of Valor Foundation April 2021 - September 2021 Head of Email and Social Media Marketing/Analytics

● Refined emails and social media using insights, effectively engaging target audience

● Generated 15% increase in open and click rates during time with foundation Leadership Experience

Sigma Chi Fraternity (Loyola Chicago) August 2020 - May 2023 Philanthropy Chair May 2021 - November 2023

● Directed a week-long charitable fundraising initiative, skillfully utilizing social media and person networking to secure over $23,000 in donations.

Education

Loyola University Chicago - Quinlan School of Business Chicago, IL Bachelor of Business Administration: Marketing May 2023 Relevant Coursework: Digital Marketing, Marketing Research, Consumer Behavior, Business analytics

● Member of Sigma Chi Fraternity