Brice Corder

Brand Marketing Director

ad1vgz@r.postjobfree.com• 740-***-****

LinkedIn URL • Portfolio • Los Angeles, CA

Versatile, result-driven, and dynamic professional with substantial experience leading all facets of brand development and management, while producing innovative digital product designs across diverse sectors.

• History of overseeing portfolio of creative projects from conception to release, ensuring sustainable business growth and consistently generating revenues.

• Instrumental in identifying new market trends and conducting detailed research to improve brand experiences, along with developing KPIs to assess business performance.

• Prudent in directing competent teams and effective marketing campaigns by fostering cross-functional collaborations to achieve complete client satisfaction and surpass expectations.

• Proven success in enabling achievement of full business potential through implementation of robust digital marketing strategies and comprehensive sales leadership.

Areas of Expertise

Product Development & Launch

Sales & Revenue Generation

Content Design & Production

Innovative Solutions Delivery

New Business Development

Branding & Digital Marketing

Strategic Planning & Execution

Client Services & Satisfaction

Stakeholder Engagement

Key Projects

Disney’s Happiest Millionaire 50th Havas Media LYMBR (LA, NYC, Hamptons) Anniversary Concert LIVE at Joe’s Pub Jane Street–Multi-unit Residential Rooftop 42nd St. Hospitality & Commercial Entertainment Terrace (2016) 2016 International Model of the Year–Bond St. Residence (2019) 111 Murray Street Penthouse–Private Residence (2019) MoMA Feature Artists’ Tribeca Private 3 Story Loft Residence (2014) Trump Tower CPW–Private Residence, UES 65th Street & Park Ave. Private Residential Townhouse with Ding Dong Architecture A&D Dry Goods Sales + Merchandising–John Derian Co. Career Experience

Freelance, Los Angeles, California 2022 – Present

Design Specialist

Create appealing designs and visual materials for digital and print media while ensuring design alignment with brand and production standards. Improve brand marketing, sales, and communication by delivering effective design solutions.

• Branding B-Corp in Development Executive Producer for 2 New Works in Development for Production Arktura, HQ – Los Angeles Cordoba, Argentina Rotterdam, EU 2020 – 2022 Project Development and Brand Manager

Led brand management and development throughout Southern California in close collaboration with executives. Organized and mentored in-house marketing team of skillful designers, copywriters, motion graphics, editors, analysts, architects, rendering artists, UX/UI specialists, lighting, and texture experts driven by sales and marketing data analytics. Coordinated with executive C-suite management and sales managers for devising USG processes and policies. Fostered cross-functional alliances with AWI marketing team and sales teams on project expansion across the Americas.

• Surpassed 73%+ YOY sales quota by serving as Southern California Territory Sales Manager.

• Co-led creative and art direction of 14+ animated media collateral, first official print catalog, and all product brochures and informational collateral from inception to completion.

• Drove brand and identity development for 13+ product launches and growth through robust marketing and media budget planning, strategy, and implementation.

• Formulated comprehensive training program for 200+ staff incorporated in ARKTURA’s acquisition by AWI, INC in 2021. Freelance, Greater New York City Area 2013 – 2020

Creative Director/Designer

Cooperated with like-minded creatives across performing arts, interior design, retail, and entertainment industry for ensuring seamless brand experience and satisfaction.

• Achieved profits of $1.5M+/year in custom Luxury Residential FF&E by efficiently overseeing interior design projects.

• Spearheaded planning, creation, and execution of prominent projects mentioned below: o Served as Interior Experience Designer/Project Consultant for LYMBR by focusing on rebranding and interior designing of six Stretch Centers, Acoustic Feature Walls, Wooden Feature Walls, Construction Floor Plans, and FF&E.

Brice Corder Page 2 2

o Coordinated new business project – Havas Media (2018 Election Regional and National Campaign Ads) by performing as Talent Coordinator/Associate CD.

o Provided support as Production Designer at Moonlit Wings Production for creation of "Darla" Web Series Pilot. o Produced 50th Anniversary Concert "Disney's Happiest Millionaire" at JOES PUB to Benefit Broadway Cares. Vondom, Valencia, Spain New York, NY Miami and LA 2016 – 2018 Director of NY Branch and Digital E-commerce

Partnered with SPAIN HQ on leading product planning and all branding campaigns involving digital, experiential, print, and trade shows while identifying KPI and ROI for all projects.

• Channeled entire digital account portfolio for Y-Design Group, Lumens, 2Modern, Touch of Modern, Cinmar, Frontgate, Urbilis, and Home Infatuation.

• Exceeded sales goal by 85%+ through meticulous leadership and preparation of P&L for Northeast USA (36%+ over LY) and North American E-commerce Divisions.

• Provided merchandising and creative direction for E-commerce and New York Showroom, enhancing service delivery. Jonathan Adler, New York, NY 2013 – 2016

Design Specialist and Flagship Store Manager

Supervised all aspects of day-to-day operations, including visual merchandizing, HR, and customer service. Steered realization of

"Interior Design Services" program across all retail division doors by interfacing with Jonathan Adler HQ Partners. Recognized, devised, and managed project residential retail demographics, including C-level and celebrity clients.

• Outperformed resulting in surpassing goals by five percent yearly.

• Established new business across multifunctional regional channels in flagship, trade show, and HQ locations. Weathervane Playhouse, Newark, Ohio 2007 – 2012

Managing Artistic Director (2010 – 2012) Associate Artistic Director (2007 – 2010) Supported in national recruitment and casting of technicians, contractors, HR, front of house, actors, musicians, and designers from Straw- Hats, SETC, NETC, New York, Ohio Theatre Alliance, digital, and “magic.” Communicated with board of directors and DOF for management of P&L. Maintained community relations, social media, and marketing while stewarding prospective donors.

• Optimized annual operation budget by 15% and executed capital campaign project worth $2.5M for converting Summer Theatre to Year-round Facility.

• Maximized overall revenue by up to 10% per annum by coordinating robust fundraising campaigns and activities.

• Created executive team of 100+ employees at Ohio's oldest continuously operating professional summer Stock Theatre.

• Achieved additional $250K in corporate sponsorships as Managing Artistic Director. Green Velvet Glitters, Granville, Ohio 2005 – 2009 Creative Director

Monitored store layout, design, and visual merchandising aspects of retail and wholesale divisions, E-commerce, and outside sales representatives. Accelerated manufacturing and fulfillment of goods for 250+ national retailers, including Neiman Marcus.

• Leveraged efforts in trend and metric-focused production, planning, and promotion, boosting sales by avg. of 22% per annum.

• Ensured positive ROI for each event by controlling the design, marketing, business development, and production of the luxury stationery and gift collection displayed at trade shows in NYC, Dallas, SF, LA, and Atlanta.

• Facilitated brand ambassadorship for 30+ sales representatives covering territories in 28 states by conducting training sessions.

Education: Bachelor of Arts in Theatrical Design/Musical Theatre, Cum Laude Graduate – Elmira College, Elmira, NY Affiliations: Honored Member, Arktura Wellness Committee Spokesperson/ Member, Spanish Trade Commission (2015 – 2017) ASID (NYC)– Allied Member (2012 – 2020) Southeastern Theatre Conference – Adjudicator and Committee Member Central Ohio Theatre Roundtable – Board Member (2008 – 2011) Awards: Trifecta of People’s Choice Awards (A sweep of our Finalists) 2022 Interior Design Best of Year Finalist, People Choice Collaborative awards with clients from AIA and across North America and Canada, including CISCA Dual Award winners in 2021 Best in Category – Soft Span 2021 Tree House of Dreams (NY Winterfest) Received Award for Best Scenic Design High-Roller Award (Jonathan Adler: Highest Sale in Company History 2015) 14+ Creative Excellence Awards for Weathervane Playhouse (Central Ohio Theatre Roundtable 2006 – 2011) Next Artist on our Radar (Mary Engelbreit Home Companion 2008) Best New Luxury Product Design- Top 3 Finalist (National Stationery Show 2007) Technical Skills: Autodesk AutoCAD Adobe CS WordPress Salesforce HubSpot MS Suite Futurist Color

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