WORK EXPERIENCE

Digital Marketing Manager

Kavosh Farda Company

**/**** - ******* ************/*****

Oversee budget management and resource allocation, utilizing data-driven

analysis to optimize digital marketing strategies.

Responsible for recruiting and training sales and marketing teams, defining departmental roles, and fostering effective communication between them.

Ongoing collaboration with the company's development team to produce insightful reports that evaluate campaign effectiveness and enhance budget allocation across various advertising channels.

Supervising the company's sales and marketing teams to implement and optimize strategies, resulting in an annual sales increase of approximately 20%.

Digital Marketing Specialist

Kavosh Farda Company

09/2017 - 10/2021

Achievements/Tasks

Regularly conducted in-depth analysis and provided detailed reports on market competitors, with a primary focus on consistently identifying their competitive advantages.

Collaborated continuously with design teams to create effective textual, graphic, and video materials, with a focus on increasing website audiences and enhancing user engagement.

Analyzed and interpreted key metrics (eg, website traffic, click-through rates, conversion rates) using tools like Google Analytics, Clarity, and others to refine strategies and achieve business objectives.

Planned and executed +20 annual advertising campaigns across various channels, like SMS and email, as well as platforms such as retargeting and social media. This led to a 30% increase in leads, many of which were requests for product demo.

Software technical support

Kavosh Farda Company

SKILLS

EDUCATION

Master of Management Information Systems (01/2012 - 09/2014)

Ferdowsi University of Mashhad, International Campus(Mashhad,Iran)

Bachelor of Information Technology Engineering (09/2007 - 09/2011)

Islamic Azad University, Mashhad Branch (Mashhad,Iran)

LANGUAGES

English

Professional Working Proficiency

Persian

Native or Bilingual Proficiency

EMPLOYMENT AUTHORIZATION

U.S. Citizen

08/2017 - 10/2017 Mashhad, Iran

Producer of software products, such as comprehensive corporate accounting, transportation management, etc., with over 5,000 active users nationwide.

Achievements/Tasks

Provided installation of software, training, and remote troubleshooting for

+250 users/month.

Upgraded support unit documentation and guidelines, which covered installation guides for products, user panel tutorials, software usage guides, and more.

Presented a proposal for the implementation and design of relevant reports to assess customer satisfaction with the services and products in the company's CRM software.

INTERETS

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