RENÉE T. TUZEE

(c) +1-949-***-**** / ad1v2o@r.postjobfree.com

https://www.linkedin.com/in/renée-tuzee-8a45b02/

PROFESSIONAL EXPERIENCE

Sure, Inc. Rolling Hills Estates, CA

Chief Commercial Officer (Sept. 2021 – July 2022)

Sure, Inc. is the manufacturer and marketer of a new kind of early breast cancer detection exam to identify masses in breast tissue. Bexa™ is a new, FDA-cleared 510(k) medical device that employs high resolution elastography to produce a map of abnormal breast tissues and masses. Addition of Bexa™ to a breast exam is quick, painless, radiation-free and produces immediate results. Responsibilities

• Responsible for revenue growth of the company within the marketplace of employers, insurance and benefits brokers and on-site healthcare providers through direct sales and via distributors and partners.

• Responsible for the company’s engagement of women to adopt the breast exams with Bexa procedure, branding, marketing and retention strategies to both clients and women, identification and engagement of partner organizations and interaction with Board of Directors. Accomplishments

• Developed brand strategy and B-2-B and B-2-C creative campaigns as part of soft launch in the self-insured employer market. Included website updates, POS, collateral, email campaigns, client marketing kit and brand guide, sales materials for trade shows, video production.

• Developed internal processes for sales tracking and pipeline management, client service and retention, reporting, program implementation and contractual agreements.

• Successfully launched 20 early adopter onsite programs; collaborated with examiners to create a spa-like experience for patients and turn-key onsite program for clients designed to increase breast cancer screening engagement.

• Through onsite demos, client case studies and patient testimonials, and in partnership with benefits broker sales team, built sales pipeline with over 250 qualified leads

(representing >250,000 Ees); expanded partnership to include 100 senior benefits consultants and major brokers to scale nationally.

• In nearly every instance, within minutes of an email invitation/FAQ going out from HR to employees, exam appointment days/times filled in less than 30 minutes. 99% of all women having a Bexa exam said they would have one again. Ongoing engagement efforts include email and text marketing as well as online client and patient portals.

• Retained and managed outside consultants for medical claim credentialling and billing, sales consultants, brand and marketing agencies

National Charity League, Inc. Costa Mesa, CA

CEO (April 2016 – Nov 2020)

Nonprofit 501(c)3 membership organization with 282 independent 501(c)3 Affiliated Chapters in 29 states, 75,000 active members, 2,000 Chapter leaders and 150 support volunteers serving over 6,000 local and national charity organizations.

Responsibilities

• Led the activities of the national organization to ensure its mission, vision and core values were understood, embraced and communicated to all internal and external stakeholders.

• Led strategic planning, operations, technology, finance, marketing/branding, communications, membership, customer service, HR, fundraising/resource development

• Directed a professional staff of 14 employees, managed marketing/brand, PR, HR, strategy, diversity, and legal consultants

• Collaborated with Board of Directors (15) to set strategy and budget; initiated and managed a multi- year governance revision, organizational restructuring, rebranding and cultural transformations Accomplishments

• Reversed 3-year deficit spending history ($500k) and returned $250k to reserves

• Grew corporate revenue from $1.8M to $3.0M; affiliate chapter revenue ~$20MM

• Diversified revenue with trademark licensing adding $55k in first 18 mos.

• Formed 65 new Chapters; expanded into Alabama, Arkansas, Florida and Tennessee

• Grew staff from 7 to 14; created in-house digital marketing communications team, customer service teams

• Launched innovative marketing campaign, “The Making of a Philanthropist,” to appeal to both internal and external audiences, updated brand guidelines

• Launched social media platforms; developed social media Chapter user guides, webinars and

• creative; created B-2-B Facebook closed groups for Chapters best-practice sharing

• Launched “Leadership Connection” B-2-B newsletter for Chapter Leaders

• Launched “Forever NCL” Sustainer brand to retain/bring back former active members

• Launched national/local public relations efforts; developed PR Chapter training webinars

• Launched new public website

• Updated member website (behind login) to simplify finding information and resources

• Launched annual Impact Report

• Developed strategic partnerships with American Heart Association, Operation Gratitude Motorcycle Industry Council and Motorcycle Safety Foundation Irvine, CA Director, Marketing & Aftermarket Programs (2012-2016) National 501(c)3 not-for-profit trade associations with membership programs serving 650 companies including motorcycle/ATV/ROV OEMs, distributors and dealers/retailers of vehicles, parts/accessories. Safety foundation funded by manufacturing companies to support research, training and 9,500 Rider Coaches. Over 8 million students nationwide.

Responsibilities

• Led marketing communications for two non-profits serving the U.S. motorcycle industry.

• Managed the National Motorcycle Safety Fund 501(c)3 charitable organization. Accomplishments

• Developed in-house marketing and publishing capabilities; chief creative director/copy writer, launched new websites for both organizations; created and executed Washington D.C. “Fly-In” event for members in conjunction with government relations team; launched new Dealer membership category and led Dealer Advisory Council; led dues increase effort across all membership categories; launched improved newsletter serving as editor in chief; media spokesperson for print and broadcast.

Freeline Sports, Inc. Irvine, CA

CEO (2007-2012)

Global lifestyle action sports brand with hard and soft goods, multi-channel global distribution, 12 FTEs plus contracted professional services staff.

Responsibilities

• Led strategic planning, R&D, operations, technology, finance, marketing, sales and distribution, customer service, HR, investor relations. Accomplishments

• Wrote the business plan and hired as CEO by angel investors/Board to execute it.

• Expanded single SKU start-up into a global lifestyle action sports brand.

• Generated over $2M in start-up revenue and $3M in equity financing through a convertible debt structure at a $10M valuation

Doner Advertising Newport Beach, CA

Vice President/Account Director, Business Development (2002-2007) One of the largest independent advertising agencies in the world with billings over $1B.

• Responsible for ~$250M in billings for Black & Decker’s Price Pfister, Kwikset, Baldwin, Time Warner, Charter, Comcast, Cox, Adelphia and Public Storage.

• Managed multiple account teams comprised of strategic planners, media planners, buyers, data analysts, creative/art directors, producers, traffic and accounting. Piaggio (Vespa) USA Carson, CA

Vice President, Marketing and Dealer Development, North America (2001-2002) Manufacturer and marketer of the iconic Vespa motor scooter based in Pontadera, Italy.

• Successfully re-launched the Vespa motor scooter brand in the U.S.

• Credited with catapulting the brand to cultural icon status with budget of under $1M.

• Recruited and managed the sales, marketing and dealer organization for Piaggio USA. Hoffman York/Pacific Advertising and Public Relations Laguna Hills, CA Managing Partner/General Manager (1999-2001)

Division of Milwaukee-based agency with $100M in billings.

• Launched west coast office for established Midwest agency, Hoffman York.

• Nominated for AAAA’s O’Toole Award for the best creative agency under $35M. Bombardier, Inc. Valcourt, QC and Melbourne, FL

Director of Merchandising Global, Recreational Products (1996-1997)

• Canadian-based $10B multinational manufacturer of business jets, public transport vehicles, and high- speed rail train sets headquartered in Montreal.

• Managed retail advertising, merchandising, CRM, lead generation, owner’s magazines, online marketing and national consumer/trade shows for Sea-Doo watercraft, Ski-Doo snowmobiles and Celebrity powerboats in support of $1.5B annual revenue. Tuzee Associates Cape Coral, FL

Executive Vice President/Managing Partner (1991-1996) Independent marketing, advertising and public relations agency serving national clients Suzuki Outboards, OMC Boat Group (10 boat brands), Genmar’s Scarab and Wellcraft, and Bombardier’s Sea- Doo jet boats with billings of $10M.

• Award-winning copywriter, creative director and producer of product launches, promotions, events, public relations, catalogs, brochures, media advertising, and promotional videos.

• Helped grow start-up ad agency leading to successful M&A exit after 5 years. Northwood University Cerritos, CA

Adjunct Professor, Business Management (2007-2012) A private university in Midland, Michigan. Opened in 1959, over 33,000 students have graduated from the institution.

• Instructed business management students ENG 3200 Business Writing, MGT 4030 International Management, MGT 4250 Organizational Behavior, Strategic Management EDUCATION

Pepperdine University Malibu, CA

Graziadio School of Business and Management

Master of Business Administration (December 2006)

University of Wisconsin-Madison Madison, WI

Bachelor of Arts - Communications/Radio, TV and Film (May

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