Peter Beliveau https://www.linkedin.com/in/peterbeliveau ad1utu@r.postjobfree.com Atlanta Metro 678-***-****

Summary – B2B Sales Professional with Hunter Mentality. Have lead various sales, marketing and branding initiatives in the food service, retail, c store and specialty distribution channels. Previous company affiliations have included Sysco Atlanta, UniPro, Natalie’s Orchid Island Juice Co, Theochem Labs, Pollock Paper, Darden Restaurant Group and Creapan. Create and facilitate AOPs (annual operating plans) to include convenience stores, foodservice distributors, retail grocery and NRN’s TOP 200.

Core competencies

New Business – PAXXO – ATL Comm Food Bank CPI - Bunzl, Ecolab, ZEP Creapan (frozen Dutch pastry) – Jamac Foods

Broker Management/Bus Development – Natalie’s OIJC - led 4 broker reps NC/SC, increased sales overall 22%.

Process Improvement – UniPro Foodservice – led Sr. Mgmt. teams in 18-month initiative, resulting in sales increase of $15 million

Sales Manager Beliveau Enterprises Atlanta, GA 2015 - 2022

Beliveau Enterprises – Focus on sales and pioneering in following channels – c-store, food service/retail. Current/Recent clients:

B&A Food Sales – 2022-Present a Food Brokerage representing 30 different food and non-food companies to foodservice

Paxxo – 2018-2021 - Specialty trash bag systems for – retail grocery food processing, health care and hospitality industries

Coastal Packaging Inc. (CPI) – 2016 -2017 Co-packer/bev specialist – tea concentrate, cocktail mixes, food grade oil.

CREAPAN USA – 2015 – 2016 Recent - Belgium Crepes, Prospects – Focus Brands, Racetrac, Dunkin Donuts

Southeast Territory Sales Manager Natalie’s Orchid Island Juice Company (OIJC) Newnan, Georgia 2011 – 2014

Responsible for sale of all natural line of frozen and refrigerated juices including Orange, Grapefruit, Lime, Lemon, and Bar Mixes. Sold to Foodservice, Retail, and Produce and Specialty distributors in 9 state territory. Both branded and private label juices were available. In 3 years sales increased from 229,714 gallons ($1.7 million) to 290,298 gallons ($2.2 million). A 20% increase in sales.

Food service - Broad liners: National Sysco/US Foods, PFG Regional/Specialty: Doerle, Limehouse, Royal Foods

Retail: Albert’s Organics, Costco, Dierbergs, Earthfare, Ingles, Schnucks, Topline Wholesale to Food Service- Coosemans ATL

Chain Restaurants: Mellow Mushroom (150 units), Tin Lizzy’s (7), Ruby Slipper (5), JChristopher’s (25), Flying Biscuit (10)

Developed: pricing proposals, marketing programs, logistics program. Managed local, regional and national trade shows.

Broker Management- Led 4 broker sales reps responsible for the Carolinas, included 4 broad liners (Sysco/USF), 1 independent.

Salesforce - Utilized this CRM software to manage entire sales cycle of prospecting, presenting and closing new business.

Sales Manager Beliveau Enterprises Newnan, Georgia 2006 – 2011

A brokerage business previously under agreement to secure new business for:

Pollock Paper - 2010 – 2011 – Atlanta branch of $100 million DFW based distributor of janitorial, food service disposables and chemical supplies. Primary manufacturers represented were Dart, Solo, and Kimberly Clark. Opened 10 new accounts.

Theochem Labs - 2008 – 2010 - GA/AL – Territory Mgr. - Tampa based $30 million manufacturer/distributor of commercial, industrial and foodservice cleaning chemicals. Sold through distributors in the Jan/San market.

Other clients - 2006 – 2008 - Pete n Gerry’s Organic Eggs, Redi Quik, New England Natural Bakers and Calzone & Company.

Product (Business) Development Manager UniPro Foodservice, Inc. Atlanta, Georgia 2000 – 2006

National account sales responsibility at UniPro Foodservice, largest purchasing organization of independent foodservice distributors such as Ben E Keith, DOT Foods, Jkings, Restaurant Depot and Woodfruitticher. Led cross functional teams at Director, VP, SR Mgmt. levels with colleagues from HQ at UniPro, Food service distributors and Food Manufacturers. Partners included ConAgra, Land O’Lakes, Schreiber, Michael Foods, Biery Cheese, Dean Foods, Wisconsin Milk Marketing Board, Red Diamond, Tetley Harris.

New process development - Refrigerated Dept. sales increased 15% from $85 to $98 million. A weekly vs. monthly pricing report resulted in more frequent and larger orders because it was an EDI (electronic data interface) (new process) vs. fax (old process).

Managed sales private label Hot Bev program – Reflections – coffee, tea, coca, cappuccino. Co-packed by Tetley/Red Diamond.

Facilitated and orchestrated various business building opportunities with key funding suppliers (12). Accomplished through the cooperative’s purchasing conferences, distributor trade shows, and end user sales calls with suppliers and distributors.

Marketing Associate (Sales role) SYSCO Food Service of Atlanta College Park, Georgia 1998 – 2000

Generated $1 million in a territory previously with no sales. Sold food, equipment, and related supplies to foodservice operators. Opened a variety of accounts (35) including military, government, independents, chains and convenience-stores.

Assistant Manager Red Lobster Jonesboro, Georgia - Led 50 plus employees FOH/BOH staff – all departments 1996 – 1998

Other - BS, Economics/Business, Hofstra Univ, Hempstead, NY, willing to travel extensively.

Contact this candidate