Julio Bermudez

** ***** **** **., *******, TX. 254-***-**** (H) 405-***-**** (C) ad1utl@r.postjobfree.com

Highly talented and accomplished Television Management & Sales Professional

Top Ten Television Station Management experience – Houston, Chicago, Dallas

General, National and Local sales manager experience resulting in increased market share

Increased sales for market station group by 22% over a two year period

Launched start-up Telemundo in KC from ground up with revenue of over $300K in Year 1

Strong motivator with outstanding leadership skills

Experienced negotiator of multi-year major sports broadcasting packages

Highly experienced with Wide Orbit, Columbine and other traffic systems

National Rep Sales Management experience

PROFESSIONAL EXPERIENCE:

Iheartmedia Group, Waco, Texas Senior Account Manager 11/19-

KGKC-TV, TELEMUNDO 39, Kansas City, MO. General Manager 8/18-10/2019

Responsible for launching, branding, promoting and selling independently-owned

Telemundo franchise in Kansas City

KASW-TV, CW, Phoenix, AZ - Senior Account Executive 8/14 -8/18

Top producer consistently increasing revenue from established accounts

Successfully generates new business

Strong relationships with National Rep/local ad agencies/existing clients

KSWT-TV, Yuma, AZ & El Centro, CA - General Manager/General Sales Manager 1/13-7/2014

Responsible for total operations of CBS affiliate, Estrella and independent station:

Finance, Local and National Sales, Production, Traffic, Engineering, News and HR

Developed long term goals and strategies to increase profitability and station viability

Implemented sales and marketing procedures to increase revenue: existing clients, new

business, digital sales and total marketing packages;

Actively involved in community affairs to increase station visibility

Significantly increased revenue and reduced operating expenses in year one

Border Media, Austin, TX - Senior Sales Executive 8/11 – 12/12

Consistently increased revenue from established accounts

Successfully generated new business

Griffin Communications, Inc., Radio OK Network, OKC, OK - Senior Sales Executive 2009-8/11

Increased sales revenue state-wide

Established strategies to sell spots in news, sports, agriculture and energy

Proven top producer for new and existing business, on air and print

KOCO-TV, Hearst Communications, Inc., OKC, OK - Senior Sales Executive 2007-2009

Consistent top producer of established and new business, media/web

Negotiated contracts with new and existing clients

Strong presence in local ad community

NBC/Fox/CW/Indy - ComCorp/White Knight, Baton Rouge, LA - Director of Sales 2004-2007

Responsible for sales and marketing for four stations under unique ownership arrangement

Increased sales revenue by 22% over a two year period

Effectively forecast revenues and prepared and managed sales budgets

Directed sales staff of three teams with 16 local sales executives and 3 managers

Managed National Sales efforts for cluster of stations

Coordinated website marketing and broadcast packages

Launched local news on NBC at 5, 6, and 10 pm; co-developed local news program on Fox

Managed all paid programming – cash and trade

KTVT-TV/KTXA-TV/WFAA-TV, Dallas, TX 2001-2004

Senior Local Account Executive

Recognized top local producer

Responsible for established accounts and consistently increased sales

Top producer of new business

Coordinated production staff and advertisers for commercial shoots

KDAF-TV, Tribune Broadcasting, Dallas, TX 1996-2001

Regional Sales Executive

Top producer with strong recognition in local market

Worked with national rep to increase regional billing

Increased revenue from established accounts

Developed new business; coordinated shoots

Coordinated staff to produce event advertising for clients

Participated in community activities representing station

Served as Director for local charitable organizations

WCIU-TV, Chicago, IL 1994-1996 Director of Sales & Marketing

Directed all sales aspects for top ten independent start up station

Responsible for National Sales

Responsible for total station revenue and budgets

Established marketing guidelines

Recruited and supervised local sales management and staff

Oversaw traffic and inventory control

Developed and implemented procedures to increase sales

Coordinated public relations for increased station visibility

EDUCATION Bernard Baruch College, New York, NY, B.A.

ORGANIZATIONS

United Way of Yuma - Board Member

Yuma Community Food Bank - Board Member

Salvation Army - Board Member

YMCA - Board Member

Big Brothers, Big Sisters, Board Member

Alzheimer’s Foundation, Board Member

Houston Rodeo Association

Muscular Dystrophy Association

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