S

310-***-****

ad1uoa@r.postjobfree.com

Los Angeles, CA

Linkedin.com/in/Cheristy

-Bunyan-7304702

EDUCATION

MASTER'S DEGREE

MBA

Pepperdine University

CERTIFICATIONS

Google Digital Marketing

Certification: 2021

Social Media Certified: Hubspot

2022

Generative AI: Microsoft 2023

SKILLS

Team Lead

Strategic Leadership

Marketing Strategy

Entertainment

Video Production

Content Strategy

Integrated Marketing

Content Creation

Account Management

New Product Strategy

Strategic Partnerships

Digital Marketing

Social Media

Analytics

Digital Media

Project Management

PROFESSIONAL PROFILE

Award-Winning Marketing Executive with a diverse background in managing large cross-functional agency teams on behalf of some great Clients and Brands. Well- versed within Advertising, Promotional, Digital, and Social space at the most senior levels.

EXPERIENCE

Cheristy Bunyan Consulting, INC.

SENIOR MARKETING PR & SOCIAL CONSULTANT

Baylor Scott & White Health / May 2023 – Sept 2023 o Spearheaded the development of a new employee social media advocacy program using Hootsuite Amplify, encouraging content sharing and elevating brand awareness.

o Established an online education platform showcasing optimal strategies for social media and digital marketing to benefit the broader team.

SENIOR SOCIAL MEDIA CONSULTANT

Pipefy/ June 2021 – Sept 2022

o Orchestrated the expansion of social media presence into the US market, overseeing strategy and execution in both Portuguese and English languages.

o Contributed to a $75 million series C funding round, driving remarkable growth in key social media KPIs and ROI through earned media.

GROUP ACCOUNT DIRECTOR/MANAGING PARTNER CONSULTANT MediaCom/ September 2019– June 2020

o Led the North American adidas team with a $100 million dollar media budget, managing a team of 60 employees and 45 clients on the adidas.

o Within 6 months was able to raise the client satisfaction scores, improve processes and revamp client facing presentations to be more impactful.

SENIOR SOCIAL MEDIA CONSULTANT

CollabNet / July 2018 – May 2020

o Devised and executed social media strategies for multiple SaaS products and new product launches across various social platforms SENIOR DIGITAL MARKETING CONSULTANT

Disney / December 2015 – June 2018

o Consulted on a large-scale creative project, including securing and overseeing a new digital agency, overseeing two website redesigns, and content creation.

CHERISTY BUNYAN

CLIENT ROSTER

Disney

Paramount Pictures

Warner Bros.

Roadside Attractions

Open Road

Broad Green

All My Children

One Life to Live

Sundance

Yahoo

Nestle

M&M Mars

Pedigree

Uncle Ben’s

Coca-Cola

Butterfinger

Arrowhead

Pillsbury

Dreyer’s Ice Cream

Beringer/ Rosemount Wines

Mattel

Bandai Toys

Sony

Paramount Farms

Zicam

The Cheesecake Factory

Rock Sugar

Chevy’s /El Torito

Adidas

EXPERIENCE continued

VICE PRESIDENT: ACCOUNT MANAGEMENT & SOCIAL STRATEGY Socialtyze (Social Media Agency)/ October 2010 – Sept 2015 Transitioned the agency into a full-service social media agency, managing client relationships and ensuring ROI through earned media efforts o Provided strategy and creative direction for the Agency o Created engagement strategies across all social platforms o Responsible for the annual promotional plans by social platform o Management of all AOR clients: Cheesecake Factory, Rock Sugar, El Torito, Chevy’s, Paramount Studios, Warner Bros, Open Road, Broad Green, Roadside Attractions, Hostess.

Oversight of all cross-functional teams; Analytics, dev team, media planners, account directors, social media managers and creative teams. EXECUTIVE VICE PRESIDENT: ACCOUNT MANAGEMENT & DIGITAL STRATEGY Threshold Interactive Marketing (Digital Agency) / October 2006 – October 2010 Led the team to create groundbreaking branded content, experimenting with ARG’s, Graphic Novels, Apps, Video Games and Micro-sites to tell authentic branded stories. o Agency lead for strategy, ideation, new business, retainer negotiations and client annual planning

o Oversaw Digital Integrated branded campaigns, social media initiatives, website creation, video production and app development.

o Managed all Talent negotiations and handling: Actors & Influencers o Management of all AOR clients: Nestle, Butterfinger, Crunch, Wonka, Arrowhead, Caesars Entertainment, Zicam, Sony

Oversight of all cross-functional teams; Dev team, account directors, social media managers.

VICE PRESIDENT: ACCOUNT MANAGEMENT & STRATEGY

Ryan Partnership (Promotional Agency) / June 2000 – August 2006 Managed strategy and promotional efforts across multiple Brands and Clients, delivering original ideas and exceptional execution. o Oversaw the execution of strategic partnerships, sweepstakes, contests, giveaways, event marketing

o Spearheaded all new product launch strategy

o Managed new business pitches with a winning record and negotiate all contracts and retainers

o Management of all AOR clients: M&M Mars, Pedigree, Cesar’s, Uncle Ben’s, Pillsbury, Beringer/Rosemount Wines, Mattel, Bandai Toys Oversight of all cross-functional teams; Account directors, account managers, creative team

CHERISTY BUNYAN

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