Frank Guido

Winston-Salem, NC ***** 501-***-**** ad1ugw@r.postjobfree.com

PROFESSIONAL SUMMARY

A highly driven, results-oriented, and innovative Marketing Leader who holds a MBA from Wake Forest University with 20+ years of executive experience in B2B and B2C marketing, sales, marketing automation, and digital across a variety of industries. Digital marketing subject matter expert with a track record of aligning marketing, sales, technology, and data around customer journeys. Demonstrated history of success driving an increase to brand awareness, consumer engagement, and profitable growth. SKILLS & COMPETENCIES

● Business Development

● Digital Marketing & Analytics

● Brand Strategy & Development

● Product Development

● Budgeting & Profit Loss

● Marketing Automation/CRM

● Sales Management

● Project Management

● Customer Lifecycle Marketing

WORK EXPERIENCE

Piedmont eBikes Winston Salem, NC 2020 – Present Founder & Owner

l Launched Piedmont eBikes and created one of the largest electric bikes dealers and websites (piedmontebikes.com) in the North Carolina and the Southeast, curating and offering leading cycling brands l Oversee business growth strategies including inventory control, client relations, vendor partnerships, and financials l Research and analyze market and competitor trends to design and implement targeted plans to drive engagement Mi Bank Bloomfield Hills, MI 2018 – 2019

Chief Marketing Officer (Fractional)

l Provided marketing and business development insight for the organization, leveraging digital marketing experience and branding expertise to establish a digital marketing presence and drive brand recognition to increase sales performance l Collaborated closely with the CEO to develop and execute a branding strategy, positioning the CEO and president as thought leaders, driving engagement with the targeted business audience, and establishing messaging goals l Successfully implemented HubSpot CRM/market automation and designed the WordPress website with engaging content to increase site traffic and branding in the marketplace l Supported the interaction with more than 200 local investors and more than $25M in capital raised by preparing support materials that outline how the startup bank can best serve business needs l Partnered with key business stakeholders to identify pain points, resolve banking issues, and gather business insights to be utilized as an aspect of a comprehensive content distribution effort Moni Smart Security Dallas, TX 2015 – 2017

Chief Marketing Officer

l Developed and executed comprehensive rebranding efforts for the organization, transitioning from exclusively a B2B to a D2C smart-home security organization resulting in an increase to business growth l Designed and introduced a new name, logo, website, and SEO/content strategy to support and enable direct sales from a newly developed inside sales team and a vast dealer network l Launched a new direct sales channel of 25 inside sales representatives using Salesforce driving marketing sourced leads contributing to 9% of the total sales mix in the first year l Assisted with the team’s professional development through continuous training programs, performance evaluations, and mentorship strategies to support their skill set growth l Provided marketing support for a dealer network of more than 450 locations while establishing sales partnership programs with the AARP on a national scale and AAA in regional partnership deals l Cultivated brand awareness on a national scale, utilizing data-driven customer survey insights to develop digital branding strategies and maximize return on investment (ROI) Windstream Communications Little Rock, AR 2011 – 2015

Director, Enterprise Marketing

l Collaborated with the CMO to support the growth of the organization from a rural and local customer base to a national, enterprise-focused business with an improved digital marketing presence l Created and executed an integrated marketing plan valued at more than $20M, leveraging digital media, SEO, demand generation, channel marketing, content, public relations, and event coordination initiatives l Integrated four acquisitions valued at more than $3B in total, supporting the brand, consolidating marketing, and integrating multiple websites while maintaining strategic alignment within organizational standards and business goals l Implemented and integrated Marketo and Salesforce for the organization focusing on enterprise increasing web-generated sales qualified leads creating $28M in total customer value in 2015 l Guided key stakeholders through an agency review process, reducing fees by 42% while delivering more effective media nTelos Holdings Corporation Waynesboro, VA 2005 – 2010 President, nTelos Wireless (2009 – 2010)

l Led day-to-day business operations for more than 450 sales representatives and managers, 120 regional agents, and 78 retail stores for the organization as well as three call centers overseeing customer service issues l Spearheaded all network planning and overall wireless business strategy for the organization, leveraging engineering teams to support initiatives that drove business development l Managed one of the nation’s largest regional wireless companies, securing revenue of more than $400M annually and reaching more than 400,000 customers across the mid-Atlantic region of the United States Senior Vice President, Marketing, Sales, & Customer Care (2005 – 2009) l Successfully increased annual revenue to $425M in 2009, growing EBITDA income to $162M l Created and executed initiatives that resulted in a double-digit CAGR for revenue and EBITDA (33%) over 4 years l Secured an increase in post-pay data ARPU to $9.23, almost doubling over the prior two years l Developed and secured multiple high-level projects, including the University of Virginia Health System and the Commonwealth of Virginia wireless projects in 2008 and 2009, respectively l Created and launched an innovative wireless prepay billing platform, offering branded FRAWG to counter new competitive national prepay offerings

l Facilitated negotiation and guided the introduction of multiple smartphones, including products from Samsung and LG leading to more than a 2X increase in data ARPU

Alltel (Prior Career Experience)

VP, Marketing / VP, Product Marketing / VP, General Manager / Director, Business Development EDUCATION

Wake Forest University

Master of Business Administration (MBA)

Michigan State University

Bachelor of Arts (BA), Business Administration

AFFILIATIONS & MEMBERSHIPS

l BMA Chicago’s Award – Judge

l Arkansas Symphony Orchestra – Board Member

l The University of Arkansas at Little Rock – Adjunct Professor l Associated Carrier Group – Elected Board Member

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