Fuad Ahmed Mohammed

+966*********, ad1ubd@r.postjobfree.com Jeddah, Saudi Arabia

Summary:

Proficiency in devising & executing sales strategies for accelerating revenue base. Strives to optimize resources, reduce costs and improve operational efficiency with quality services. A self-starter, motivational style in leading, coaching, administering a large team in a demanding sales environment. Now looking forward to a making a significant contribution to an ambitious and exciting company that offers a genuine opportunity for progress. Professional profile:

Over 24 years of full-time, rich experience in Managerial level in Saudi Arabia, Yemen, Kenya, Ethiopia in the FMCG /Modern trade, Supermarkets, Wholesale, Van Sales, Lower Trade, Ho.Re.Ca. Sectors. Area of expertise:

Not limited to but includes brand management, Modern & Traditional trade management, Logistics, sales & marketing, Key account development, business development, negotiation expertise, relationship management, draft long term and short term business strategy, draft LTA, forecast sales and marketing budget, coach and manage and recruit a dynamic market oriented team, bridge strong company–customer-team-suppliers relations, all channel management, operational excellence in logistics, warehousing, problem solving, identify and improve the core business metrics for both the organization and self in line with the company policy, mission and vision. Work experience:

March 2012 to date Mohamed Bawazir Trading Co. (FMCG) Makkah branch date. (FMCG) Title: Branch Sales Manager

Role: Organized the operation of the newly opened depot for Food and non-food division in Makkah. Lead 3 salesmen, 2 Key account & Retail Salesmen, 3 Van Salesmen, 3 Merchandisers, 2 Supervisors to lead the branch operation. Achievements: a sales volume from current SR 9 million to more than between SR 18 to SR 24 million in value annually. Control Time management, product expire, damages, and reduced the aging to 30 days except the key accounts by drafting planning and its monitoring device. Trained and coached branch staff. Jan 2011 to Feb 2012 Mohamud Saeed Beverage industry FMCG, Assir Region, A Juice and Carbonated water Producer (B-COLA), Title: Southern Region Branch Sales manager Role: Draft and manage, as B-Cola is the major competitor to Pepsi cola & Coca Cola to gain an initial market share of 30% across the market. Achievements: through the existing 4 Salesmen, 7 van salesmen 1 Key Account, 3 supermarket Salesmen, 3 Merchandisers, A fleet Manager, An Accountant, a Storekeeper, 2 data entry, 10 warehouse labor to develop business from SR 650,000 monthly to between SR 1.7 to SR 2.0 million and more. Control Damage & expire, draft time management etc. Managed to reduce product loss from 25% to less than 5%. Organize quarterly business review with core customers.

Regained areas lost to competitors like Coca Cola in 3 active touristic areas that increased volume sales by 35% vs same period last year. Jan 2001 - Dec 2010 National Food Industries Co. Ltd. (FMCG) Title: Key accounts business development Manager,

Role: Organize and open a new Retail Key account channel, Supermarkets/ HORECA and the upcoming modern trade division. Train, Coach and, manage a team of 44 Merchandisers, 5 Supervisors & 6 Salesmen to develop the traditional markets and upcoming Modern Trade / across the Kingdom in coordination with respective branch Managers to achieve budget.

Achievements: Credited for achieving significant growth in business revenue, from SR 19 million to SR 71+ millions.

Played a major role to clear over 8000 cases of short shelf-life products in one-month time from all branches in KSA. Reduced damages and expiries to less than 5%. Played a significant role in collecting over 120 days outstanding amounting to (SR 4 million) and solved the problems related to bad debts amounting to (SR 350,000) June 1996 - Dec 2000 Abdul Hadi Al Qahtani (Pepsi-Cola) Assir region (FMCG) The company is a producer and distributor of carbonated water and juices. Title: Area Sales Manager of Assir region.

Role:

Prioritize to regain lost areas to the competitor in the HORECA sector. Organize, train motivate and to Lead a team of 35 Driver Salesmen (Van sales), 2 Supervisors and 4 Key accounts & Retail Salesmen, 4 Merchandisers, 2 wholesale salesmen. Apr 1986–Apr 1996 Arabian Food Supplies: Area Sales Manager, Southern Region, and FMCG Role: Opened a new branch to cover the southern region. Where we achieved with a new team from about SR 9 million to 21 million monthly. Education:

• Higher Diploma, in commerce. Addis Ababa Ethiopia.

• Course Commerce not completed, for Bachelor's Degree University of Nairobi, Kenya. Personal skills

Well versed with MS Office, Word, Excel, Power Point, ERP, HHT Professional Skills:

Reflecting the company’s mission statement and vision in all operations.

Effective communication and leadership direction.

Achieve Company, brand, channel, budget etc. Business growth.

Identify new business opportunities.

Ensure growth for the company and expand offerings.

Ability to achieve financial and operational targets set by the management.

Open new channels and suggest new products.

The ability to introduce a profitable and cost-effective source of fruits and vegetables market. Nationality: Yemeni

Current Location: Jeddah, Saudi Arabia

Languages: Fluent in written and spoken Arabic, English, Swahili, Somali, and Ethiopian

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