Kevin S. Ohler

***** ******** **** ****, ********, CA 92562

Cell: (951) 775–7205 Email: ad1u85@r.postjobfree.com

Marketing – Advertising – Analytics – Video Producer

Professional Profile

A hands-on team player with a uniquely diverse skillset with an eye for the creative and a mind for the analytical & technical. Demonstrated ability to develop successful marketing strategies and execute comprehensive advertising campaigns and video production that deliver desired results.

Technical Competencies:

Strong understanding of marketing principles, market segmentation, and consumer behavior.

Demonstrated expertise in developing and implementing successful marketing strategies across all targeted channels.

Excellent communication, leadership, and interpersonal skills.

Proficiency in digital marketing tools, analytic platforms, and CRM systems.

Strategic thinking and problem-solving abilities.

Website design, auditing and SEO, KPI’s and make data-driven decisions.

Ability to work in a fast-paced, dynamic environment and manage multiple projects and depts.

Expertise in all areas of video production and photography including Adobe Creative Suite (Adobe Premiere Pro, Photoshop, After Effects)

Google Analytics Certified.

Professional Experience

Hello Auto Group, Southern California 2021 - Present

Digital Production Manager/Web Analyst - Report to VP of Operations

Core Responsibilities: Oversee, maintain 7 websites (Subaru, Mazda, Kia,) for dealer group across SoCal footprint. Perform daily site audits to ensure sites are performing at their best, CTA and lead reporting with CRM, update homepage, create landing pages. Proactively identify technical issues and implement solutions. Optimize SEO to increase lead volume. Continually monitor website performance to provide the best customer online experience. Work with third party vendors to confirm inventory feed accuracy, review monthly reporting and analytics. Research and analyze competitor’s advertising and websites. Work closely with OEM brands and adhere to strict standards and maintain brand integrity. Analyze KPI’s and make data-driven decisions for optimum results. Produce and oversee all video production from start to finish, advertising and branding for broadcast, OTT other targeted channels.

John Hine Mazda Subaru - Temecula, CA 2014 - 2021

Director of Marketing - Report to the Owner and VP

Core Responsibilities: Oversee and responsible for all aspects of marketing & public relations for dealer operations. Responsible for seven figure annual budget, advertising spends with and digital marketing, channels, SEM/Google ads, display and traditional media. Negotiate 3rd party vendor contracts, analyze website data, SEO, KPI’ and adjust accordingly to obtain quality web traffic and lead generation. Develop a strategic marketing mix & creative that focuses on John Hine brand and enhances Mazda & Subaru’s national & regional advertising incentives. Adhere to strict advertising compliance, legal regulations, and best practices. Responsible for hands on creative media from traditional and digital to print, graphic design email campaigns, direct mail, to social, reputation management, press releasees and community events.

Time Warner Media Services (Spectrum) - Los Angeles, CA 1997 - 2012

Senior Video Producer

Core Responsibilities: In charge of producing 30 television commercials from start to finish from pre-production, budgeting, and scripting, to photography, lighting, editing, graphic design and final approval.

Stay abreast of market conditions, creative trends and current technology.

Cross functional collaboration with internal advertising and management teams, business owners and key partners to develop effective advertising campaigns that produce desired results. Work with internal marketing team for in-house promotions. Met broadcast and cable standards to assure high quality of medial to air.

Accomplishments:

National Telly Award winner, Cable Advertising Bureau and Southern California Cable Television Advertising Association award winner.

Santa Rosa Productions; Murrieta, CA 2005 - 2017

Video Producer / Owner

Core Responsibilities: Producer, DP and editor for a vast array of successful national & regional video productions.

Clientele:

Dick Clark Entertainment- Provided live event videography for international recording artists including Willie Nelson, Tony Bennett, ZZ-Top, Jeff Beck, Ringo Starr, Joe Cocker, George Carlin, Chicago, Brian Wilson, Natalie Cole, Brian Setzer, James Brown, INXS, Train, David Lee Roth… and many others.

City of Buena Park – Produce monthly “COPS” style TV show.

Will Ferrell

County of Los Angeles, Southwest Healthcare, Time Inc, Golf.com/Sports Illustrated, PGA of Southern California, Junior Tour Golf, Revlon USA, Cities of: Buena Park, Redlands, Vernon, Lake Elsinore and Canyon Lake.

University of Northern Colorado

Bachelor of Arts: Marketing, Broadcast Communications. Minor: Advertising/Public Relations

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