Sheikh Muhammad Usama

Digital Marketing Executive / Social Media Expert/

SEO Expert at Transparent Hands

Results-driven digital marketing professional with over 6 years of experience in managing and executing successful marketing campaigns across various platforms, including Google, YouTube, Facebook, Instagram, Twitter, and LinkedIn ads. Possessing a Master's degree in Marketing, I am deeply passionate about leveraging my expertise to deliver exceptional marketing outcomes for businesses.

Contact Info

+923*********

ad1u55@r.postjobfree.com

34-F Marghazar Colony Near Awan Town,

Multan Road, Lahore.

Lahore, Pakistan

Strengths & Skills

Content Writing Data Analysis Digital Media Marketing

Email Marketing Facebook Paid Advertising SEO & SEM

SEO Audit Social Media Marketing Video Marketing

Academics

Title Institute Score Date

MBA University of Central Punjab (UCP), Lahore 3.2 CGPA 2020 BBIT IBIT, Lahore 2016

Experience 6 years

3.6 years

1.1 years

2.3 years

Company Designation Duration

Transparent Hands Digital Marketing Manager Dec 2019 - Present ESP Interactive Solutions SEO Executive Oct 2018 - Nov 2019 MasTech Solution. SEO Expert Apr 2016 - Jul 2018

Work History

Transparent Hands Dec 2019 - Present (3.6 years)

Digital Marketing Manager Lahore, Pakistan

Built a strong brand awareness campaign, and engagements, leading to a 78% increase in inbound sales year-over-year Developed a comprehensive paid acquisition strategy across Google, Facebook, YouTube, and industry newsletters, resulting in generating sales USD5.5M till now

Created a holistic paid acquisition strategy ultimately leading to an ROI of 30% for every dollar spent annually · Built out a culture of robust data collection and A/B testing to iteratively improve campaign performance leading to an average improvement of 66% from campaign start to campaign end

Grew continuous organic traffic by 30% to 40% annually after fully revamping SEO content. Grew social media engagement on Twitter, Facebook, Instagram, LinkedIn, and YouTube Optimized Google Ads: 30% CTR increase, 25% lower CPC. YouTube Growth: 50% more subscribers, 40% higher views in 6 months. Successful Facebook & Instagram Ads: 60% increase in donations. Twitter Engagement: 75% higher follower interaction. LinkedIn Thought Leadership: 70% increase in post reach. Data-Driven Reporting: Informed data-backed decisions. Innovative Campaigns: Boosted brand awareness and donor acquisition. Cross-Platform Integration: Ensured consistent branding. ESP Interactive Solutions Oct 2018 - Nov 2019 (1.1 years) SEO Executive Lahore, Pakistan

Working under the CEO, Manager of Marketing & Sales, and Graphic Designer of each organization to develop and manage a successful interdepartmental social media team.

Giving Direction On-page and off-page SEO for Client's website Running SEM campaigns & SEO.

Search engine Algorithm Understanding and Optimizing with Individual Projects. MasTech Solution. Apr 2016 - Jul 2018 (2.3 years)

SEO Expert Lahore, Pakistan

Key Responsibilities:

LinkBuilding

Forum Posting

Blog commenting

On-page and Off-page Search engine optimization.

Content Writing.

Industries

Information Technology

* Functional Areas

Digital Marketing

Languages

English - Native

Hobbies

Football

FIFA

NETFLIX

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