Direct Mail Project Management

JENNIFER MALLON RICHEY, CPP, CPPM

469-***-**** ad1u36@r.postjobfree.com https://www.linkedin.com/in/jennifer-m-b4209b21 Senior-level marketing production and sourcing project team leader with expertise in the execution of targeted campaigns to increase efficiency and brand recognition, decrease spend, and deliver on sales objectives in a high-pressure environment. SKILLS

Detailed Project Management

Direct Mail Expert

Vendor Management

RFP and Contract Negotiation

Corporate Communications

Marketing Strategist

Writing, Editing and Design

Change Agent

Budget and P&L Reconciliation

Retail and Third Party Media

Digital Marketing

Data Analysis

ACCOMPLISHMENTS

• Introduced technological advancements reducing marketing spend by more than $2MM annually.

• Successfully led RFP and negotiated contracts increasing productivity and efficiency with multi-year agreement.

• Led multiple teams nation wide to run multi-title print marketing campaigns for all enterprise-wise brands.

• Acted as change agent to increase efficiencies and productivity reducing overall spend while increasing brand exposure.

• USPS expert experienced in utilizing postal discounts and co-mailing opportunities to reduce spend.

• Mentored inexperienced and junior level employees resulting in their advancement.

• Presented findings to senior leadership resulting in speaking solicitations at industry-wide events. WORK HISTORY

BEST EGG, INC, Frisco, TX 2022-present

DIRECT MAIL MARKETING MANAGER

• Responsible for supporting brand optimization and growing existing customer and acquisition efforts across multiple loan and credit products through management of direct mail and digital marketing campaigns and collateral projects.

• Manage campaign build and execution including implementing creative strategy, copy and branding, print production, data analysis, postage reconciliation, lettershop, budget, segmentation, and post-campaign reporting.

• Determine data segmentation requirements, target audience, and market offer in a complex matrix environment. CITICORP, Dallas, TX 2018-2022

FINANCIAL DIRECT MAIL PRODUCTION CONSULTANT

• Managed print production, fulfillment, and sourcing through RFE bid process for high-frequency complex lettershop direct mail, collateral print, and kit campaigns for a large financial institution.

• Leveraged relationships with internal teams, marketing partners, finance, USPS reps, suppliers and brand partners.

• Ensured adherence to legal and compliance requirements, audited all communications for quality and brand messaging.

• Utilized production, data management, and USPS expertise, reconciled postage accounts, and reported on budget.

• Awarded jobs to ensure timeliness, quality, and costs while driving savings for yearly spend in excess of $200MM.

• Worked on multiple platforms and software to drive reporting on campaign spend, supplier scorecards, and usage levels. LOGICSOURCE / DISH NETWORKS, Denver, CO 2017-2018

VP, SOURCING & PROCUREMENT

• Managed all aspects of a complex client engagement across multiple spend categories including marketing services, print, direct mail, branded merchandise, packaging, retail signage, corporate services, distribution, and logistics.

• Responsible for delivery of services, setting and monitoring KPIs, building client satisfaction, achievement of savings goals and P&L performance, governance of the direct mail channel, and growing account with spend of $160MM.

• Led operations of onsite teams sourcing goods and services on behalf of client with a focus on analysis, compliance, reporting, relationships, and negotiations and developed strategic initiatives to drive value while reducing time and cost. 1800FLOWERS / HARRY & DAVID, Medford, OR 2015-2017 MANAGER MARKETING PROCUREMENT

• Managed staff to produce enterprise-wide print and digital catalogs, direct mail, targeted marketing campaigns, retail POS signage, branded merchandise, gift cards, and national communications for a major CPG enterprise.

• Introduced new programs, co-services, and efficiencies that cut spend by more than $2MM annually.

• Devised strategy plans while monitoring data testing, and brand messaging for customer retention and prospecting.

• Responsible for forecasting and P&L for enterprise-wide marketing and advertising budget.

• Oversaw all RFP/RFQ and contract negotiations, vendors, stakeholders, and strategic partners, for a budget of $120MM.

• Coordinated targeted data segmentation to maximize strategy and customer experience and optimize postal discounts. EDUCATION / CERTIFICATIONS

B.A. Binghamton University, major in Rhetoric & Literature, minor in Journalism Certified Purchasing Professional (CPP), No. 123256P & Certified Purchasing Professional Manager (CPPM), No. 123256M

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