Candace R. Adams, PhD

ad1tu1@r.postjobfree.com

804-***-****

Professional Overview

Senior business leader recognized for ability to develop insights and innovative strategies from complex data analyses and behavioral indicators. Substantive experience in creating go-to-market strategies for Fortune 10 retailers and consumer packaged goods (CPG) companies. Highly skilled in leading and managing external relationships as well as internal cross-functional teams to advance corporate/client profitability

Personal Profile

Insatiably curious, passionate about developing others, driven by uncovering insights that pave the way to new knowledge, innovations, and processes

Skills

Organizational planning and strategy, Advanced analytics (quantitative) and qualitative research, marketing and survey research, team building and cross-functional team leadership, business and government consultant, project management, new format development, business transformation strategy, shopper and consumer insights, contract negotiation and management, proposal writing, skilled communicator and public speaker. Proficient in Microsoft Office Suite and the Statistical Package for the Social Sciences (SPSS). Familiar with Tableau

Education

PhD Virginia Polytechnic Institute and State University (Virginia Tech). Blacksburg, VA. Research and Program Evaluation. Major Concentration: Applied Statistics

MS Radford University, Radford, VA. Major Concentrations: Counseling and Human Development; Student Outcomes Assessment

BA University of Maryland University College, College Park, MD. Major Concentrations: Political Science and Sociology. Transferred credits from Douglass College/Rutgers University

Post Doctoral Course Work

Virginia Commonwealth University (VCU), School of Business, Richmond, VA. Completed masters level courses in Marketing Management, International Marketing, International Marketing Planning Process, Marketing Research, Business Policy and Strategy, Marketing Analytics, and Brand Strategy

Professional Experience

Center for Insights, Strategy and Innovation Richmond, VA 2017 – Present

Senior Strategist. Thought leader, in partnership with J. Terry and Associates and JLAN Solutions, to develop operational strategies for the Department of Homeland Security/Customs and Border Patrol. For the Department of Homeland Security, I inspired collaboration between portfolio developed content and strategies to implement a knowledge management capability with measurable outcomes. For Customs and Border Patrol, I shared marketing insights to strengthen the strategic direction of the Team

Consultant. In partnership with the Bowen Company and Deloitte, planned and developed a concept-to-execution strategy using survey data, ethnography, and advanced analytics to improve the delivery of

benefits and services by the Veterans Administration to service members and their beneficiaries

Adjunct Professor, Virginia Commonwealth University, School of Business. Courses developed focused on strategies to gain insights into consumer behavior by consumer segment, shopping behavior

SmartRevenue – Stamford, CT. Sr. Insights and Strategy Consultant (2014 – 2017)

President, Global Retail Strategy (2010 – 2014)

•Increased corporate revenue through new business development, generating 15% growth

•Proactively developed an approach to expand company’s client base internationally

oDeveloped new relationships that resulted in a contract award from Nestle, Kingdom of Saudi Arabia to understand shopping behavior and the impact on layout, shelf space, and purchase

oDelivered a one-week course in Dubai, United Arab Emirates that focused on applying research and analytics to increase sales entitled “Right Tool, Right Job”

Walmart – Bentonville, AR Sr. Director, In-Store Customer Experience 2006 – 2010

•Led the re-design of Walmart employing customer and consumer insights, advanced quantitative research methods (structural equation modeling) and qualitative methods (ethnography) that resulted in increased total box revenue exceeding 5%

•Introduced cutting edge technologies that included video analytics, virtual research, bio-sensory monitoring, eye tracking, and advanced analytics for store redesign and new format development, improve the customer experience and identify strategies to increase profitability

•Developed and implemented strategies that resulted in growth across five key departments: Grocery, Pharmacy, Home, Apparel, and Electronics

•Grew corporate bench strength through mentoring and training direct reports as well as cross functional employees

•Developed and presented concepts to senior executives resulting in substantive changes to

oHow the Company views and markets to its customers from demographics to shopping behavior

oPlanning and developing a concept-to-execution strategy using survey data, ethnography, and advanced analytics to improve the customer experience

•Developed insights and strategies to increase baskets and improve the shopping experience

Research International – Chicago, IL Vice President, 2005 - 2006

•Designed and implemented a study that increased market share by 4% for a Fortune 5 manufacturer of salty snacks through survey research, positioning, and targeted communications

•Designed survey instrument, administered, and analyzed data for a Youth Smoking Prevention initiative that resulted in programs to reduce smoking incidence among teens

•Restored broken client relationship that resulted in a contract award of $.5 million

•Led concept pitches to senior management of potential clients for business development

Select Publications

Adams, C. (July 2018). “Understanding cross channel drivers of loyalty to optimize decision making. Journal of Shopper Research Spring 2018

Adams, C. (July 2011). Seven ways to woo shoppers: From tweaking store layouts to localizing assortment, things retailers can do to put customers front and center. Grocery Headquarters, Vol 77 (7)

Adams, C. (July 1995). Direct and indirect effects of school learning variables on the academic achievement of Black 10th graders. National Science Foundation, the National Center for Education Statistics and Department of Education Grant #RED-9255347

Select Conference Presentations

September 2011, Panel Moderator, PMA Digital Marketing Summit, Stamford, CT. “What's on a Retailer's Mind: How Retailers Are Engaging the Smarter Shopper and What Manufacturers & Agencies Can Do to Help”

September 2011, Keynote Speaker, MSA Advisory Board Roundtable, Pittsburgh, PA. “Driving Loyalty among Convenience Channel Shoppers”

July 2011, Panel Presenter, IIR Shopper Insights Conference, Chicago, IL. “Putting Science Back into Research”

July 2010, Instructor, Marcus Evans Conference, Dubai, United Arab Emirates. Taught a one-week course entitled “Right Tools, Right Job: Using Advanced Analytics to Answer Key Business Questions”

November 2010, Presenter, The Market Research Event, Chicago, IL. “Establishing Retail Leadership and Driving Growth.

November 2008, Keynote Speaker, In-Store Marketing Institute, Chicago, IL. “Using Customer Insights to Drive Strategy at Walmart”

References available upon request

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