Affiliate Marketing Social Media

Clarissa Santana

C: 201-***-**** I E: ad1tti@r.postjobfree.com

ABOUT ME

I am currently an Associate Manager of Affiliate Marketing at Assembly Global, where I am responsible for managing and optimizing affiliate partnerships. I am a highly motivated individual who thrives in fast-paced environments. I am committed to delivering high-quality work and am always looking for ways to improve processes and drive results. EXPERIENCE:

Associate Manager, Affiliate Marketing March 2022 – Present Assembly Global

• Managed Affiliate channels for clients such as American Girl, Assouline, Kirna Zabete, MCM, and more.

• Developed and executed strategic campaigns that surpassed $14 mm in client revenue driving customer acquisition, retention, and reactivation of customers.

• Built and maintained relationships with key partners, negotiating and implementing optimizations to drive program performance.

• Monitored and analyzed affiliate program performance metrics, adjusting strategies as needed to achieve program goals.

• Helped create and manage affiliate marketing budgets, expenses, and commission payments.

• Monitored industry trends and identified new opportunities for growth in the affiliate marketing space.

• Collaborated with the marketing team to develop affiliate marketing campaigns that aligned with the company's overall marketing strategy.

• Managed a team of coordinators and provided guidance and mentorship. Jr. Account Manager September 2021 – February 2022 DX Agency

• Managed day-to-day relationships with clients such as Nocciolata, Widex, Platinum Jewelry and more.

• Served as the client’s regular point of contact, led weekly client calls, and handled implementation of strategy.

• Scheduled and managed client social accounts using Later, Hootsuite, and Facebook Business Suite.

• Provided clients with social reporting while analyzing the data to identify strategy strengths and areas of improvement.

• Developed strategic program plans and presented resulting data-driven insights and recommendations to clients.

• Proactively brought new ideas and recommendations to help retain or grow current client relationships/contracts.

• Created and developed 30-day content calendars unique to each client's business strategy. Social Media and E-Commerce Manager December 2018 – March 2020 Eleven Commerce, Swipesocial Sonja by Sonja Morgan

• Generated, edited, planned, published, and shared engaging daily content for clients' social media platforms.

• Researched, developed, and executed campaigns and partnerships with affiliates, publishers, and influencers.

• Utilized Facebook Ads Manager, Google Analytics, and Instagram Analytics to increase engagement and growth.

• Created brand kits, custom marketing strategies, content, and detailed content calendars for clients.

• Researched and contacted influencers while managing products for monthly campaigns and social media content.

• Assisted in the planning and coordination of a televised fashion show, liaising with sponsors and strategically securing media and press exposure.

• Shot product photos, campaigns, and promotional videos for clients' social media platforms.

• Managed Shopify accounts, apps and services for E-commerce stores. SKILLS & HOBBIES:

• Strategic Development Skills

• Strong Analytic Skills

• Project Management Skills

• Strong Interpersonal Skills

• CRM and Reporting Tools

• E-Commerce Platform

• Content Creation Skills

• Client Management

• Hiking

• Traveling

• Content Creating

• Exercising – OTF, Cycling,

Weight Training

EDUCATION:

• MBA – Digital Marketing Montclair State University

• BS – International Business Montclair State University

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