MY STORY

LEADING PEOPLE, PLACES AND THINGS

ARE MY PASSION. FROM THE TIME I

GRADUATED, I WANTED TO MARKET

THINGS. BIG AND SMALL, SIMPLE AND

COMPLEX. WHAT AN EXCITING THING TO

DO, WHAT A ROAD I’VE TRAVELED. MY

EXPERIENCE HAS MOLDED ME INTO A

STRATEGIST AND STORYTELLER, A

MARKETER FOR MY CLIENTS AND

CONCEPTS, A PLANNER AND A

BUSINESS BUILDER, A CONSUMER

ADVOCATE AND A LEADER OF TALENTED

PEOPLE.

OH, WHAT A JOURNEY IT’S BEEN,

HUMBLY LEADING PEOPLE, PROCESSES

AND PERFORMANCE. GROWING

BUSINESSES, CLIENTS AND INDUSTRIES

ONE STORY AT TIME, ONE SALE AT A

TIME. LET’S TELL STORIES TOGETHER,

LET’S BUILD A BETTER WAY. LET’S

MARKET TO THE WORLD.

MY JOURNEY:

A PROVEN BUSINESS LEADER WITH 25

YEARS OF EXPERIENCE IN MARKETING

AND STRATEGY WORKING IN BOTH

AGENCY-SIDE AND CLIENT-SIDE WITH A

FOCUS ON FOODSERVICE, CONSUMER

PACKAGED GOODS AND TECHNOLOGY.

MY MINDSET:

LEVERAGE MARKETING AND INSIGHTS

TO DRIVE TRAFFIC, SALES AND

PROFITS.

DEVELOP PEOPLE, GROW TALENT AND

PARTNER WITH CROSS-FUNCTIONAL

TEAMS.

CONSULTING

Founder, THINK&ACT consulting

MICHAEL SCOTT FLOYD

949-***-****

ad1tt8@r.postjobfree.com

2010 - Present

Leverage Storytelling to Build Clients Business.

Connect Brands to Consumers Through Strategy, Innovation and Marketing Execution.

Built a Network of On-Demand CMO’s to Grow Our Client’s Business. FOOSERVICE

2010

Strategic Business Planning and Marketing Development. Concept Development and Marketing for Domestic and International Restaurants. Franchise Development Go-To-Marketing Management.

Best-In-Class Marketing Delivering 50% in Growth.

MARKETING MANAGEMENT AND CONCEPT GROWTH

VP, Marketing, Fatburger

2005 - 2009

Foodservice Strategy, Business Management, Regional Sales and Marketing Planning and New Business Development.

Led Area Business (100 Units) and Eight Marketers in the West Region with a Portfolio of 54 Dedicated Concepts.

Retained 100% of Customer Base and Converted Three New Business Contracts Representing (50MM) in New Revenue.

CONSUMER PACKAGED GOODS

Director of Marketing, The Coca-Cola Company

1995 - 2005

Managed Top-Two Largest Clients (Nokia and AT&T) Representing 20MM in Agency Billings. Developed Strategic Marketing Initiatives to Increase Product and Services Growth of 30%. Managed Agency Merger of Cingular and AT&T and Led In-Store Launch of Apple iPhone, STAR WARS, NCAA FOOTBALL and Digital App Launches. AGENCY

Group Account Director, The Integer Group

Bachelor of Science, Business Administration - 1991 EDUCATION

California State Polytechnic University, Pomona CA CONSULTING

AGENCY

EDUCATION

CPG

CLIENT PARTNERS

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