MD FARHAT HASHMI

Hospital Business Executive Address: New Azimabad Colony, sector-A, Near Little Star School, Patna-800006 ( BIHAR)

Mobile: 970-***-****; E-Mail: ad1smq@r.postjobfree.com

Senior Management Professional- Hospital Management/ Brand Management

Expertise in synergizing business, marketing and creative goals towards building brands & growing market share for Pharmaceutical Companies in Hospitals.

Profile Summary

A strategic professional with nearly 08 years of cross-hospital experience in managing brand promotion, launch and management for various pharmaceutical products

Expertise in hospital business development; managed corporate hospitals – Paras Hmri Hospital/ Kurji Holy Family Hospital and Mahavir Group,Ruban Memorial Hospital, Magadh Medica hospital, Arvind hospital market with first-hand experience of buiding brands across various hospitals.

Conceptualized, implemented & monitored strategic brand plans through a detailed situational analysis & marketing mix using Digital Media/ Advertising/ Print Ads/ TV and Radio Ads and implementable campaigns, which increased the sales outut in defined account.

Experienced in launching HOSPITAL BUSINESS TEAM for GLAXOSMITHKLINE PHARMACEUTICALS LTD in 2015;

Winner of the Excellence Award in 2018

Winner of Best Performance Quarter 2 in 2018

“A” TEAM AWARD in 2019

PDP rating A

Strengthened brand positioning and credibility by aligning top KOLs to establish brand and become no 1 brand in that segment.

Designed campaigns based on over-the-field exposure of hospitals in Patna

Executed communication activities such as CMEs/ KOL meets/ Pharmacy connects/Nurses Master class, managing pool to achieve the budget.

Key Skills

Strategic Marketing

Brand & Portfolio Management

Products/Brand Launches

Market Research

KOL Management/ CRM

Team Management

Hospital segmentation

Trainings Management

Stakeholder Management

Hospital RC Negotiation

Work Experience March- till date with GlaxosmithKline Pharmaceuticals Ltd., Patna as Business Executive – Hospital Business

Therapy areas Surgery, Ortho, Physician, Chest Physician, Oncology, Gynaecology, Emergency Medicine, Icu department,Nephrology, Urology,Cardio- Diabeto, Gastro, Plastic Surgeon

Significant Achievements:

Launched brands, increased market share by 50% & improved brand positioning & recall

Built implementable strategies and managed marketing plans at Doctors/ Paramedics/ Dealers/ Stockiest/ pharmacists and patient or direct consumer level

Conducted market-to-market disease profile analysis, on-field client interaction and competitor analysis

Designed and implemented strategic marketing and repositioning plans for Supacef & Ceftum (antibiotics), Eltroxin( levothyroxine),COBADEX CZS ( MULTIVITAMIN) CALPOL RANGE, ZYLORIC ( ALLUPURINOL) to achieve and penitrate market share.

Managed CCM / CEFTUM range digital marketing brand campaigns including creative development, website refreshes and microsite development

Organized Launches, KOL meets, CMEs, Doctor training program in terms of LAPROSCOPY and Sales Training.

Managed to connect top KOLS in tough time due to COVID-19 with VEEVA ENGAGE, Microsoft Teams and other digital platform.

Nov’13-July’14 with ALKEM PHARMACEUTICLS Laboratories Ltd., Patna as Business Manager – Trade Business

therapy areas- Dermatologist across major districts of BIHAR

Significant Achievements:

Launched Renocia as a serious Hair growth serum, Renocia Shampoo, Renocia Conditioner, Renocial EL (EYE LASHES), Sunheal sunscreen cream player in various markets of Bihar through Launch meetings as well as highlighting the various accreditations received by conducting hair camp for doctors across Bihar

Initiated the concept of SWOT analysis, disease profile mapping and market analysis through data analysis as well as local research for launching newer cities and brands and conducting local marketing activities

Implemented brand conceptualization and advertising for derma range

Identified as a best seller for DANDROP lotion ( Antidandruff shampoo) in BIHAR

Education

Management Development Program ( NMIMS,Mumbai-2022)

PG Diploma (Sales and Marketing) from INDIAN INSTITUE OF MANAGEMENT, CALCUTTA in 2018

Bachelor of Pharmacy from Jamia Hamdard University in 2013

IT Skills

Well versed with MS-Office

Personal Details

Date of Birth: 29th Dec’ 1991

Languages Known: English, Hindi,Urdu and Arabic ( reading)

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