AALAELDIN KHIRAWI

Mob: +974********; Landline: +974********; Email: ad1sgx@r.postjobfree.com

Areas of Expertise

Corporate Communications

Branding and Rebranding

Media Relations

Investor Relations

Annual Reports writing, production

and management

Project Management & Reporting

Sponsorship and event

Management

Business Development

Social Responsibility Activities

Corporate Governance

Financial communication

Business Process Engineering

People Management

Training & Development

Compliance

Policy & Procedures

New Initiatives

Economic research

Education

Graduate Certificate (MIS),

University of Southern New

Hampshire (1999)

Master Degree (Business &

Economics), University of

Southern New Hampshire (1998)

Bachelors in Economics,

University of Khartoum (1988)

CORPORATE COMMUNICATIONS-INVESTOR RELATIONS- 24 YEARS

Middle East Investor Relations Society -CERTIFIED INVESTOR RELATIONS OFFICER Professional Abridgement

Analytical in approach of internal and external corporate communications, branding and re-branding marketing research and media relations.

A thorough professional with a proactive attitude, capable of thinking in and out of the box, generating new design solutions and ideas.

Focus on results.

Effectively identify & resolve problems using creativity and available resources.

Tackle tough problems & follow through to satisfactory conclusion. FUNCTIONAL SKILLS

Builds strong business relationships

Internal and external co-ordination

Builds and maintains the brand image of the company

Gives competitive advantage to the organization

Responsible for managing the crisis process and team.

Attention to Ethics And Corporate Social Responsibility Considerations

Greater Flexibility in Writing and Speaking Style.

Develop, execute and evaluate communications strategies

Ensuring effective two-way internal communications

Taking the lead on media handling, proactively placing good news stories, dealing with enquiries and producing media releases

Developing links with other departments, which enhances the smooth functioning.

Planning proactive communications

Leading public relations, including customer services

Producing high quality information service

Advising senior colleagues on strategic communications and related issues

Engaging in business promotion campaigns

Ability to write, speak and brief others clearly

Ability to assess and select appropriate communications routes for different messages and audiences

Ability to work well with others at all levels both within and outside the company

Ability to gain the trust and respect of all colleagues

Ability to provide creative input to projects

CAREER HISTORY

MASRAF AL-RAYAN-DOHA- 2007-Present

HEAD OF CORPORATE COMMUNICATIONS AND INVESTOR RELATIONS Responsibilities:

Overall responsible for managing the Bank’s internal, external communications and Investor Relations processes.

Assist Senior Management in the development of the overall group communications and Investor Relations strategies, business plans and budget.

Ensure the provision of professional communication and public relation services to improve the Bank’s communication and brand image in the local, regional and international markets with various stakeholders.

Responsible for managing and reporting on the corporate social responsibility activities of the Group, internal and external communication process in relation to content and quality and provide a marketing function to all Bank’s areas in the context of marketing research, promotional campaigns, advertising activities, and the like.

Manages to create, execute and analyze effectiveness of marketing strategic plans.

Writes and tones press releases relevant to Masraf Al Rayan.

Assist in the development of the communications policies and procedures and provide guidance to subordinates.

Identify, develop and execute communications strategy for vital media contacts to serve the bank’s overall communication strategy.

Research and report on media coverage and industry trends.

Manage various project plans and communication events.

Ensure that job specifications and key responsibilities are fully understood by subordinates and assign duties.

Manage standard work processes to uphold the productivity of subordinates.

Coach subordinates and set clear guidelines for them to perform their duties to satisfactory completion.

Manage performance and carry out periodic reviews as required.

Ensure timeliness, clarity and quality of communications deliverables for all media, communication or marketing projects.

Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and annual reports in both English and Arabic. PREVIOUS EMPLOYMENTS

Key Bank, NH, USA, Marketing and Media Associate (1997 - 2005) Responsibilities:

Overall responsibility for coordinating the communications output within the bank.

Created and delivered emails, direct mail, brochures, newsletters, and other publications

Created bank literature and other forms of communication.

Created marketing and promotional materials, both print and electronic.

Worked with advertisers for timely and useable ad submissions,

Copyedited, proofread, and revised communication materials.

Designed and launched email marketing campaigns.

Planned and delivered education courses and materials.

Worked with managers and business units to determine event budget and managed expenses to that budget.

Promoted products and services through public relations initiatives.

Developed marketing communications campaigns.

Developed fresh story ideas.

Conducted extensive media outreach.

Prepared briefing materials.

Coordinated scheduling and logistics and managed vendor relations.

Coordinated conference, trade shows, and press interviews.

Managed internal and external information.

-GETRONICS/ WANG GLOBAL, MA, USA-

Quality Assurance Manager and Trainer (1994 - 1997) Responsibilities:

Evaluated operational performance by analyzing the existing service delivery processes and statistics.

Identified problems & opportunities for improvement and researched & presented opportunities and potential challenges with new and existing service delivery processes.

Recommended technical and procedural improvements.

Developed reporting techniques to improve monitoring and overall evaluation of analyst’s capability and customer service skills.

Developed and implemented programs, processes, and procedures to enhance the efficiency of the field service deliveries.

Promoted field readiness, customer satisfaction and ISO 9000 compliance.

Utilized WITNESS Applications, 6 Sigma standards and MS applications to monitor the effectiveness of new processes, procedures, and the overall programs set to service the company’s customers and vendors.

Supervised and trained department managers, directors, and help desk analysts in the use of new software and service processes & procedures.

Prepared monthly project status reports for management; reported directly to top managers.

Successfully taught computer hardware, MS applications and computer networking to help desk analysts.

Daniel Webster College, NH USA, as Adjunct Faculty in Managerial Economics (part-time) (2000 - 2006)

Taught Marketing and Managerial Economics to Undergraduates. TRAININGS

Middle East Investor Relations Society (MEIR-S) CERTIFIED INVESTOR RELATIONS OFFICER

Marketing & Managerial Economics

Macro Economic Analysis

Service Quality

PERSONALITY TRAITS

Strategic Thinker: Proven ability of developing insightful strategies, capitalizing on capabilities and converting potential into opportunities.

Change Agent: Utilizing result-driven approach and growth-centered mind-set to drive positive change in the organizational culture; believes in leading by example.

Persuasive Communicator: Effective articulation ability; can achieve clarity and persuasively secures buy-in and commitment.

COMPUTER PROFICIENCY

Environments: Windows 7/NT//XP, WAN, TCP/IP

Languages: Visual Basic

Technical Skills: Microsoft Applications, Web design and management, Computer Networking, PC Repairs, Object- Oriented analysis and design, database design and management

Certifications: A+, Networking+ and 6Sigma (Green Belt) PERSONAL INFORMATION

Languages known: English and Arabic

USA Citizen

Married with kids

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