ARGENIS VALDES SOUTELO

**** ***** **** ***.****** City, Los Angeles CA 90034 310-***-**** ad1s91@r.postjobfree.com https://www.linkedin.com/in/argenissoutelo/

PROFESSIONAL SUMMARY

Marketing experience in digital content creation and social media. Facebook ads, Google ads, and Google Analytics. Media plan, email marketing, e-commerce, Paid Search Manager and stakeholders communication.

Possess the most up-to-date skills in a thorough understanding of today’s social media marketing.

Previous experience includes paid search, display ads and marketing campaigns with Facebook; Instagram; Google; YouTube, and TikTok to engage target audiences and increase conversions for client accounts.

Proven team leader and idea guy in the creation of marketing strategies. SEO and SEM.

Customer service and detailed oriented toward sales. PROFESSIONAL EXPERIENCE

CMO. Chief Marketing Officer

Detox by Rebecca Spa, Los Angeles, California April 2023 – August 2023

Provided Marketing Consulting Services, which included various tasks such as marketing strategy, website rebuilding, branding and content production, E-mail Marketing, and SEO/SEM campaigns

Developed an E-Commerce site and launched an online training program

Conducted Project Management, Customer Service, and Customer Relationship Management

Media buying with Meta, Google, and TikTok platforms Sales Associate:

Bridgestone - Los Angeles, California November 2022 – March 2023

Collaborated across functions, and with key external partners, to develop the brand and ensure a cohesive brand experience for customers and teammates

Developed and executed retail strategies and store operations successfully identified by 25 % of increased in- store revenue

Applied strategic and persuasive approach to customer service to widen 30 % the quantity and frequency of work orders

Controlled the compliance of the store over the California regulations and the Bridgestone environmental management system

Director and Chief Marketing Officer, Bakery School and English Language Training Center Day Salgados e Doces - Luanda, Angola September 2014 – December 2021

Worked as Chief Marketing Officer (CMO) of the school, digital trafficker, and digital content producer

Developed organic and paid social media campaigns to launch visibility of courses and classes to increase student enrollment and generated monthly reports

Utilized excellent writing, editing, and proofreading skills to create engaging copy for targeted audiences.

Successfully grew social media presence from 0 to 82,000 followers on Facebook; Instagram; YouTube; and remarkable results in Google Search increasing enrollment 17%

Created an online English course with all the strategy campaigns; seed and internal launch; email marketing; and automatizations to launch the product

Invested $30.000 in marketing campaigns from my own budget and contributed to sales revenue growth of 15% - 20% annually

Strengthened brand awareness, consideration, and conversion for different digital products Professor of English and Investigation Methodology University Oscar Ribas - Luanda, Angola February 2007 – July 2021

Coordinated four language projects to enhance students’ language proficiency and graduation rates

Improved the students’ careers by inserting them into the job market with an increase of 44%

Conducted two investigations to enhance the communicative approach to language teaching with 94.7% of university students’ success

Organized methodological meetings to align new teaching methods and their applicability and communication to the academic partners

Coordinator of English, French, and Spanish

Inglês & Company – Belo Horizonte, Minas Gerais, Brazil January 2003 – December 2006

Supervised all language departments successfully with an increase of 25% enrollments in the courses

Organized methodological meetings to align new teaching methods and their applicability

Collaborated in the celebration of language events to favor the students’ level and the school’s academic prestige in the market

EDUCATION

Google Career Certificate - Google Digital Marketing and E-commerce, Los Angeles December 2022 Certificate in Google Analytics – Google Analytics Certification, Los Angeles December 2022 Certificate in Google Ads – Google Ads Certification, Los Angeles December 2022 Certificate in Media Buying Professional – Meta Blueprint, Los Angeles December 2022 Certificate in Marketing - University of California, UCLA Extension, Los Angeles September 2022 Ph.D. Science of Education - Unida University, Asunción, Paraguay January 2017 MSc. Science of Education - Americana University, Asunción, Paraguay August 2014 BA. Education - Specialty English - University, Pinar del Rio, Cuba July 1997 ADDITIONAL INFORMATION

Social Media: Google Ads; Facebook Ads; Google Analytics; Instagram; Tik Tok; YouTube Technical: Microsoft Office; Klickpages; Klicksend; Canvas; WonderShare Filmora video editor, Capcut, Shopify, Google Analytics, Google Tag Manager, Google Ads, Google Search Console, Hootsuite, Mailchimp, Kajabi, Chat Gpt, Midjourney, Bluewillow, Leonardo Ai

Languages: Spanish (native); English (high fluent); French (high fluent); Portuguese (high fluent) Publications: Available upon request

Site: www.argenisgrowth.com

Contact this candidate