SHIDAN HABIBI

Orange, California ***** 714-***-****

ad1s58@r.postjobfree.com www.linkedin.com/in/shidanhabibi/ shidanhabibi.com SUMMARY

A creative and dedicated senior user experience design professional with vast expertise in design management and strategy, UX design, human factors, and user research. Established capabilities in business consultations, brand management, key relationship management, and strategic planning. Utilizes exceptional interpersonal and communications skills to collaborate with teams that produce outstanding results on projects. A diligent and focused top performer who consistently implements design and user experience projects from inception to completion. KEY ACCOMPLISHMENTS

● Built and directed high-performance user-centered design team.

● Directed design solutions across all markets for AI-driven education platform.

● Increased engagement, return visits, and revenue at KBB.com mobile.

● Led UI development of consumer products for worldwide markets at Magellan.

● Developed user-focused mobile strategy plan at State Farm.

● Pioneered AOL brand designs across mobile platforms. EXPERIENCE

MCGRAWHILL ALEKS, Irvine, California

UX Director, 2014-2023

● Directed user research and design solutions across all markets for AI-driven math and chemistry learning platform.

● Worked on continuous UX enhancements leading to increase in users and net promoter scores.

● Built and directed high-performance, geographically dispersed, user-centered design team.

● Aligned and optimized design processes, methods, tools, and resources with high-priority business goals. MCGRAWHILL ALEKS, Irvine, California

Senior UX Designer, 2013-2014

● Designed student and instructor experiences for K12, higher education, international, and independent use markets.

● Created engaging and accessible (WCAG 2.1 AA compliant) learning experiences.

● Enhanced user research methods and procedures, optimizing design and development process. ADDITIONAL EXPERIENCE

KELLEY BLUE BOOK, Irvine, California, Lead Interaction Designer, 2010-2013. Redesigned KBB.com mobile experiences, increasing engagement, return visits, user satisfaction, and revenue for Mobile Web, iPhone App, Android App, and Win7 App. Designed cross- platform features and location- / time-aware AD products, increasing mobile AD inventory and value. Translated business needs into product concepts and detailed designs. Leveraged market research, site traffic analytics, task analysis, usability tests, and other UCD tools.

MAGELLAN NAVIGATION, San Dimas, California, Senior User Experience Design Manager, 2007-2010. Designed and directed UI development of all Magellan products worldwide, including Vehicle & Outdoor Personal Navigation Devices (PND), iPhone Navigation App, and Desktop. Developed new outdoor personal location device user experience incorporating gaming features, resulting in increased market share. Managed multiple internal and third-party partners and vendors. Led development and institution of streamlined, high-quality user-centered design processes. Directed primary user research. Shidan Habibi, Page 2

STATE FARM, Bloomington, Illinois, Human Factors Analyst (Consulting), 2005-2007. Developed three-year strategy plan for mobile products and services and related projects, using user-centered design approach. Worked with business units to develop and market test early designs. Provided stewardship and guidance to other UX designers. Helped redesign the primary web-based tool used by State Farm Agents. Assisted in developing usability and performance benchmarks and conducted competitive analysis. ALTEER CORPORATION, Irvine, California, User Experience Engineer, 2003-2005. Enhanced physician encounter user interface of Alteer's medical management application. Used cognitive models and task / workflow analysis to develop rationale for design direction. Developed early mockups, prototypes, usability tests, and detailed design documents. AOL MOBILE GROUP, Irvine, California, Principal User Interface Designer, 2000-2003. Pioneered AOL brand designs across multiple mobile platforms, including Email, IM, Address Book, Calendar, and other AOL services / content, as well as WAP, Palm, WinCE, Blackberry, Danger, and Symbian. Worked with third-party partners to develop AOL brand mobile experiences. CITIBANK, Greater Los Angeles Area, California, Human Factors Specialist, 1996-1998. Conducted web-based consumer and business software usability tests. Carried out analysis and reporting of usability tests. Managed and coordinated people and project activities. XEROX, El Segundo, California, User Interface Designer, 1991, 1993, 1995-2000. Designed hardware and software products for worldwide markets.

Humatech, Orange, California, Human Factors / Systems Analyst, 1993-1997. Designed and integrated numerous B2B applications; these included a web based cancer research protocol application (Canada) and a census tool for taking surveys in remote regions

(World Bank).

AECL Research, Ontario, Canada, Research Scientist, 1991-1993. Managed human factor engineers and programmers; Projects involved function/task analysis, prototyping GUIs, and evaluation phases. This work addressed workload, multidimensional visualization/control, and user complexity. Some of this work was published in HCI International ‘93. Investigated the functional role of Large Screen Display technologies in advanced control rooms. Developed tools to aid GUI specification as part of an effort to streamline the prototyping process. Identified analysis methods, tools, and criteria for specification and evaluation of display suite architecture and navigation schemes. Evaluated & modeled practical workload methods and tools for engineering design staff. EDUCATION

PURDUE UNIVERSITY, West Lafayette, Indiana

M.S., Industrial Engineering – Human Factors Concentration STATE UNIVERSITY OF NEW YORK AT BUFFALO, Buffalo, New York B.S., Electrical & Computer Engineering

PUBLICATIONS

Tang, J., N. Gertsch, H. J. Choi, A. Kobsa, S. Habibi: Ad As You Go: A Study of Ad Placement on Personal Navigation Devices. Proceedings of the UMAP-09 Workshop on Personalization in Mobile and Pervasive Computing, Trento, Italy, 2009 Habibi, S. and Ranson, D.S., Visualizing Multidimensional Process Control Relationships. In Proceedings of the HCI International ‘93, 5th International Conference on Human-Computer Interaction. Elsevier Science Publishers, 1993 Habibi, S. and Eberts, R., Using Neural Networks to Route Messages. Neural Networks and Pattern Recognition in Human Computer Interaction. Edited by Russel Beale and Janet Finlay. Prentice-Hall / Harwood, 1992 Habibi, S. and Eberts, R., Using Neural Networks to Categorize Bulletin Board Messages. In Proceedings of the Artificial Neural Networks in Engineering Conference. ASME Press, 1991

Shidan Habibi, Page 3

TECHNICAL SKILLS

User-centered Design, User Research, User Experience Design, Human Factors, Design Management, Innovation Development, Resource Management, Strategic Planning, Information Architecture, Mobile Devices, Agile Methodologies, Competitive Analysis, User Scenarios, Rapid Prototyping. Tools: Axure RP, Figma, Adobe CC