BRENDA BOUDREAUX

Opelousas, Louisiana − ad1s3v@r.postjobfree.com − 337-***-****

MARKETING EXECUTIVE

Dynamic marketing and community relations expert with extensive experience developing and implementing revenue growth strategies, generating awareness, and organizing engagement opportunities within competitive health care markets. History of success creating highly targeted marketing strategies and campaigns focused on hospitals, hospice care facilities, community groups, event management personnel, and physicians.

Core Strengths

Targeted Marketing Strategy

Market Research & Analysis

Business Development

Revenue Growth Competitive Analysis

Account Management & Expansion

Customer Service

Relationship Building

Budget Management

Personnel Management & Scheduling

Provider Relations Corporate Communications

Team Training, Mentorship, & Management

High-Impact Presentations

Professional Experience

HUMANA INC., 2013-Present

Sales and Marketing Support Executive:

Lead marketing strategy for Medicare and Medicaid insurance products and coordinate grassroots marketing initiatives throughout Louisiana to generate prospective enrollee leads

Partner with career agents to execute marketing strategies to increase book of business; agents consistently meet sales goals

Develop and maintain strong relationships with key stakeholders, including healthcare providers, insurance brokers, and third-party administrators, to maximize business partnerships and drive revenue growth

Educate network providers on value added services, Star ratings and HEDIS scores, and the benefits of membership for patients

Collaborate with the sales and marketing teams to develop and implement strategic initiatives that effectively promote company products and services to target audiences

Assist in the creation and execution of marketing campaigns, including digital and traditional channels, to enhance brand awareness and generate leads

Provide training and support to sales representatives and partner agents, ensuring a thorough understanding of products, sales techniques, and compliance requirements

Coordinate and participate in networking events to represent Humana, build a strong presence in the healthcare industry, and establish a reputation as a SMSE regarding Managed Care and CMS regulations

Manage, allocate, and approve Louisiana marketing budget and expenses for advertising, events, promo materials, and partner agents.

Organize creative materials for AEP and throughout the year by leveraging the Marketing Resource Center; manage relationships with Bold Goal initiative in Louisiana, Veterans, and Corporate Marketing Team

WELLCARE HEALTH PLANS, INC., 2011-2013

Marketing Outreach Specialist:

Implemented marketing strategies promoting Medicare Advantage Plan to senior citizens; orchestrated events promoting Medicare products; coordinated with retail partners; consistently exceeded revenue goals throughout 24 months of tenure

HEALTH CARE OPTIONS HOME HEALTH & HOSPICE, 2006-2011

Marketing & Business Development Specialist:

Developed and initiated marketing strategy promoting home health and hospice care

Designed outreach initiatives targeting hospitals, community senior groups, health fair facilitators, clinics, rehabilitative centers, and physicians

Managed scheduling for certified Nursing Assistants and performed market analysis to identify opportunities for business growth

Chosen to train and mentor marketing teams throughout other corporate offices; surpassed performance goals on regular basis

Education, Licensure & Certification

Master of Business Administration in Health Care Management - Salem University

Bachelor of Arts in Marketing - Marshall University

Life & Health Insurance License - Certificate in Patient Advocacy

Professional Affiliations

Heart Association: Circle of Red. - Womenheart.org - Louisiana Aging Network Association - Louisiana State Senior Olympics

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