Katherine Gabrial

ad1rvv@r.postjobfree.com 847-***-****

PROFILE

Email Marketer with more than a decade of experience in online journalism and marketing, web management, web design, content management, email optimization, web analytics, online ads, retargeting campaigns, and social media management. Expert in content management systems, web analytics measuring tools, social media and email marketing platforms. I specialize in writing and promoting engaging/effective online content in addition to implementing technology trends and industry standards to boost web traffic, increase email effectiveness, and nurture audiences. AREAS OF EXPERTISE

● Manage web/email marketing team as well as

liaison with third-party vendors for campaign

fulfillment.

● Manage building and deploying processes of 72

effective electronic campaigns a week.

● Nurture leads and develop smart lists for

audiences as large as 19 MM.

● Strategize customers and prospect weekly email

campaigns.

● Manage multiple retargeting campaigns.

● Write original content.

● Manage multiple websites at a time.

● Manage multiple social media accounts.

● SEO/Web analytics interpretation and strategic

planning.

WORK ACHIEVEMENTS

Senior Email Marketing Specialist, Team Lead – 2016 – Present Amsive

● Lead a cross-functional team in building e-mail campaigns, data selection, and performing quality assurance of all outbound campaigns and assets, as well as the design of client e-mail.

● Develop and manage B2C and B2B day-to-day email marketing campaigns throughout the customer lifecycle, and all related activities including, but not limited to, e-mail campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.

● Manage day-to-day digital ad campaign including, but not limited to, UTM tagging, ad selection, campaign set-up, scheduling, testing, retargeting.

● Carrying out segmentation of the database and implementing remarketing strategies.

● Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of e-mail execution.

● Track, report and analyze current email marketing campaigns and make recommendations for improvement.

● A/B Testing on various email campaigns to establish effectiveness.

● Stay abreast of and recommend e-mail marketing best practices with coding, design and testing of e-mail campaigns to comply with current email best practice in the industry.

● Overseeing and managing web/email team.

Senior Managing Web Editor - Digital Media - 2007 - 2016 Putman Media www.ControlGlobal.com www.ControlDesign.com

● Manage and promote websites and Web products through different social media outlets such as Facebook, LinkedIn, YouTube, Twitter and industry blogs.

● Manage and update website content optimizing SEO.

● Analyze and develop web strategies by following and interpreting web analytics, SEO performance and online best practices.

● Develop timely and newsworthy electronic news and products.

● Design, create and deploy daily newsletters.

● Successfully generate, manage and maintain websites and Web products.

● Write and edit Web content.

● Nurture email leads and develop electronic blasts in accordance with visitors and subscribers' defined preferences.

● Create and deploy electronic blasts increasing traffic and users' conversion rate.

● Acquire new visitor and leads through effective email deployments.

● Set strategies to nurture target audience, create content based on interests and develop smart lists to nurture visitors.

● Manage client's internal SEM campaigns by tagging and re-categorizing articles aligning these with paid advertising.

● Identify additional content for SEM tagging, curation, and inclusion in enews marketing material.

● Create strategic call-to actions for use in email campaigns and online content to direct traffic to specific offerings. Writer/Blogger - 2013 - 2016 Life With Dogs www.lifewithdogs.tv

● Write original article as well as curate material from trusted online sources.

● Ensure all posted articles are SEO optimized.

● Manage Facebook and Twitter account to drive traffic and engage users. Writer - 2007 - 2009 Reed Business Information www.criticasmagazine.com

● Produce original written book critiques of upcoming Spanish authors and translated titles. Managing Production Editor - March 2006 - July 2007 Reed Business Information Plant Engineering Consulting Specifying Magazine Applied Automation

● Monthly manage production of print magazine content from development to print date.

● Design magazine page layouts, flow and style magazine articles.

● Accurately package magazine files for Web posting.

● Make timely updates maintaining websites fresh.

● Facilitate Web Coordinator with the creation of electronic newsletters and web reports when needed.

● Write and copy edit material for print and online products. Tax Form Editor - October 2003 - March 2006 Deloitte Touche Tax Technologies LLC Translator – Freelancer - January 2004 - February 2004 Newly Weds Foods Company Internship - Summer 2000 Chicago Tribune Exito!

● Develop effective and appealing newspaper ads for community businesses.

● Build and improve client relationships by meeting with customers an ensuring the requested creative product meets customers' needs and standards.

EDUCATION

● June 2007- May 2009. Roosevelt University, Journalism MS. Specialization: Magazine Publishing

● 1999 - 2003. University of Illinois at Urbana - Champaign. Bachelor of Arts and Sciences in Communications/English- Professional Writing. Concentration: Publishing and Editing. Minor in Spanish.

● June 2002 - December 2002. Universidad Católica de Valparaíso, Chile, Study Abroad Program. Concentration: Spanish Literature

INTERNATIONAL LIVING EXPERIENCES

● 11 years living abroad in South America.

CAREER SKILLS

Salesforce Marketing Cloud (certified), XML, HTML, CSS, Dreamweaver, AdobeCloud, Adobe InDesign, Adobe InCopy, Adobe PhotoShop, Silver Stripe, Adobe Publish, HubSpot, ExactTarget, Omeda, Google Analytics, Google tag Manager, Adobe Site Catalyst, Mind Fire, Litmus, Email on Acid, Word Press, E-Blogger, Drupal, Power Point, Microsoft Office Suite, Facebook, Twitter, LinkedIn, Pinterest, YouTube, HIPPA Certified, ASANA, Jira, Workfront, Figma,Fluent Spanish speaker and writer.

References provided upon request.

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