D. Todd Swingley

ad1rv0@r.postjobfree.com linkedin.com/in/toddswingley

C: 216-***-**** 430 Tamiami Trail Akron, OH 44303

expertise in: Business-to-Business Sales

Enthusiastic business-to-business outside sales professional with a proven record of success increasing revenue through both organic and new business growth and achieving/exceeding bottom-line goals. Respected for ability to network and forge relationships with decision-makers, influencers, and peers. Strategic thinker and innovator with the ability to prioritize and accomplish multiple tasks to achieve profitable business results. Takes responsibility for all aspects of account management including renewal and organic growth of current accounts and maintaining a robust sales pipeline through prospecting, setting new appointments, client needs analysis, proposal creation and presentation, objection handling, contract negotiations and closing new business.

Key strengths include:

Networking, Lead Sourcing, Cold Calling, Customer Needs Analysis, Proposal Creation, Presenting, Contract Negotiations, Objection Handling, Closing, Consultative Sales, New Business Development, Account Management, CRMs, Client Relationship Building, Create and Maintain Sales Pipeline

Professional Experience

Informa Tech

Informa is a leading international events, media, intelligence and scholarly research group.

Business Development Manager – Media & Entertainment 2023 to current

Consult with companies that want to market to those in the Media & Entertainment vertical to assist them in amplifying their brands and generating qualified leads to drive market share and revenue through the development and execution of comprehensive marketing plans that could include:

Advertising in Informa Tech’s Media & Entertainment vertical digital ePublications and eNewsletters for Game Developer, Digital TV Europe and Television Business International

Leveraging live events and sponsorship opportunities that include GDC, Game Choice Awards, Content Innovation Awards, Video Innovation Awards and our annual Media & Entertainment Leadership Summit.

Branding opportunities include content creation of white papers, eBooks, infographics and Thought Leadership Programs.

Creation of smart, captivating content to engage its audience and create qualified leads.

Lead generation through content syndication, account based marketing (ABM), editorial based webinar sponsorships, and custom webinars

Business Development Manager – Government and Manufacturing – Physical Security 2022 to 2023

Consulted with companies in the physical security vertical to assist them in amplifying their brands and generating qualified leads to drive market share and revenue through the development and execution of comprehensive marketing plans that might include:

Branding opportunities include content creation of white papers, eBooks, infographics and Thought Leadership Programs.

Creation of smart, captivating content to engage its audience and create qualified leads.

Lead generation through content syndication, account based marketing (ABM), editorial based webinar sponsorships, and custom webinars

FER Media - Foodservice Equipment Reports

FER helps multiunit foodservice operators make informed E&S purchasing decisions

Midwest/West Sales Manager 2019 to 2022

Joined FER Media in February of 2019 to consult with manufacturers and importers of commercial kitchen equipment and their ad agencies located in the Midwest and West. Drive market share and revenue growth for territory through the development and execution of a comprehensive territory and account management plan. Create and present compelling proposals for the use of FER Media product line which includes a monthly print publication, 150+ annual eNewsletters, sponsored social media posts, dedicated eBlasts, virtual expo booths and sponsorship opportunities.

Grew inherited billing over 50% inf first 12-months

Surpassed new business sales goals in first 12-months

Entercom (formerly CBS Radio and now Audacy)

Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale

Account Executive 2014 to 2019

Joined Entercom in 2014 to consult with local businesses and ad agencies regarding Entercom product line which included mobile marketing, digital marketing, event marketing opportunities throughout the Greater Cleveland Area as well as offering a full array of on-air advertising and sponsorship opportunities with 98.5 WNCX, 92.3 The Fan (WKRK), Cleveland Star 102 (WDOK), and Q104 (WQAL).

Grew inherited billing over 50% in first 12-months

G/O Digital

G/O Digital is a one-stop-shop for local businesses looking to connect with consumers through digital marketing

Regional Account Executive 2013 to 2014

Joined G/O Digital in 2013 with a focus on relaunching DealChicken in the Cleveland Market. Consulted with local businesses regarding G/O Digital product-line which included DealChicken, SEM, SEO, E-mail Marketing, Reputation Management and Social Marketing.

Viamedia

Viamedia is the largest non-MSO affiliated video ad sales organization in the United States

Account Executive 2010 to 2013

Joined Viamedia in 2010, where I generated over 100% annual increase with year-over-year actual account list billing from 2010 to 2011. Consulted with local businesses and agencies regarding Viamedia's product-line which included Pre-Roll Video, Cable Advertising, SEM and SEO.

Exceeded sales goals in 2010

184% of annual sales goal in 2011

Education

Bachelor of Science, Industrial & Organization Psychology – University of Illinois – Champaign IL (1996)

Professional Selling Skills: Need Satisfaction Selling – Melbourne, FL (2013)

Professional Selling Skills (PSS Sales Training) - Lexington, KY (2010)

Customer Focused Selling (CFS) – Chicago, IL (2000)