LARRY FOSTER, MBA

404-***-**** ad1ruc@r.postjobfree.com LinkedIn Profile Atlanta, Ga

Professional Profile & Accomplishments

Sales director and Master of Business Administration leading business development strategies that generate an average of $21M in annual revenue while managing high-performance teams of 15+ staff across a 22+ year career in organizational design, strategic planning, and project management, who improves companies through data-driven insights, operational excellence, and sales process optimization.

Market Capture: Perform data analysis to identify market opportunities, growing client base by 100%

Business Leadership: Lead a sales team of 17 staff, increasing sales quota attainment 50% YOY

Client Acquisition: Led business development & marketing strategies for startup, grew revenue to $21M

Strategic Sales: 19+ years leveraging data, technology, and solutions to grow profit in various industries

Professional Experience

Director of Alliance and Business Development

CONFLUX SYSTEMS and Verum Technical December 2021 – Present

Conflux Systems, Inc. is a business consulting firm specializing in software development and business intelligence.

We are transforming how companies and agencies use data, analytics, and technology to gain a competitive advantage by delivering customized enterprise solutions.

Placement Services -We are the leading provider of business information and technology solutions, specializing in matching clients with top talent in the most in-demand technologies of the present day.

We provide placement solutions for leading organizations and consulting partners leveraging Business Intelligence (BI), Java,.Net, IOS, BA, SharePoint, DevOps, and Sterling Integrator technologies.

Dogwood Services Inc. & Dogwood Logistics Atlanta, GA

Director of Sales & Business Development February 2020 to Present

Dogwood Services, Inc. is a veteran-founded company that provides recruiting and outsourcing services spanning a wide range of industries, projects, and clients with decades of experience.

Direct the strategic planning and implementation of business development strategies, conducting market research, competitive analysis, and trend forecasting to leverage data and optimize the sales process, which resulted in a 100% increase of bottom-line profit year-over-year (YOY)

Lead a team of 17 business development and full-desk recruiters that deliver a high-quality experience for 40+ multi-industry clients, focusing on excellent customer service and operational efficiency, which has resulted in an improved customer satisfaction score (CSAT)

Perform business process automation (BPA) and strategic project management that utilized prospecting methodologies to continuously improve sales opportunity pipeline, yielding a 220% growth in revenue

Identify and capitalize on market opportunities, trends, and risks, through client need assessments, data analytics, and relationship building to capture market share, growing client base by 100%

Train and mentor 21 staff a year, emphasizing professional development, standard operating procedures (SOPs), and performance management improvements, increasing sales quota attainment 55% YOY

Vanmile Atlanta, GA

Co-Founder - Director of Sales & Business Development February 2015 to March 2020

Vanmile is a smartphone app that provides a real time and on-demand marketplace for transportation and delivery fulfillment services utilizing competitive pricing that provides users with 40%+ savings in costs.

Spearheaded the planning, execution, and expansion of business development and marketing strategies, utilizing business analytics, such as customer acquisition, values of contracts under management, and repeat customer rate KPIs, which increased annual revenue from startup to $24M .

Oversaw leasing program with leading truck rental companies and contract management with big-box retailers, managing a portfolio of 17 B2B and 6,000+ B2C accounts across 21 U.S. states valued at $23.5M

Created data models informed by qualitative and quantitative market, customer, and logistic analytics to continuously improve sales, marketing, and operations, which resulted in new $16M+ contracts annually

Coached sales team of 23 market representatives, building strong rapports and providing leadership, consultation, and support, which helped team consistently achieve and exceed sales goals

LARRY FOSTER 404-***-**** ad1ruc@r.postjobfree.com

Taylor Communications (Formerly Standard Register) Atlanta, GA

Senior Account Executive February 2011 to February 2015

Taylor Communications is a leading graphics communications solution partner providing branding and print solutions with 10,000+ employees, 75+ production facilities, and 115 years of manufacturing experience.

Developed strategies to sell BPA and SaaS for marketing supply chain, converting sales through product recommendations, upselling, and account development, which resulted in $9M+ in annual revenue

Managed 10+ high-profile accounts valued at $13M+, such as Coca-Cola, UPS, and AT&T, developing strong relationships, sustaining accounts, and providing high-quality services to ensure satisfaction

Served as the POC for 70+ accounts, providing excellent proactive customer service and collaboration that predicted potential threats and outlined actionable solutions, which improved account loyalty

Cultivated a positive culture grounded in professional development, process improvement, and sales optimization that drove efficiencies, mitigated risk, and continuously met performance objectives

AT&T – Digital Express Atlanta, GA

Project Manager September 2008 to February 2011

AT&T is a Fortune 500 and the world’s largest multinational telecommunications holding company, as well as the largest provider of mobile telephone services in the United States with annual revenues of $170+ billion.

Oversaw 14 projects from procurement to commission a year, leading projects with identifiable scopes, requirements, and stakeholders while using software to provide consistent and on-time deliverables

Designed and implemented full life cycle project management processes grounded in Lean Six Sigma methodology that strived for business process optimization, which created workflow efficiencies

Prepared and presented weekly reports to project stakeholders, identifying trends from KPIs and KRIs and providing project updates to help improve critical decision-making and client satisfaction

IWCO Direct (Formerly Transcontinental Direct) Atlanta, GA

Account Manager June 1999 to January 2008

IWCO Direct provides data-driven direct marketing solutions to clients through data-modeling strategy, messaging, creative production, and comprehensive reporting with experience in 10+ industries.

Managed a book of business worth $4M+ across 9 accounts, providing consultative selling, effective customer solutions, and product referrals to continually secure high-value accounts and exceed goals

Analyzed data to negotiate product and material pricing, freight and delivery rates, and employee payment terms, identifying key entry points to enhance market penetration and increase profitability

Education

Mercer University — Macon, GA

Master of Business Administration (MBA)

Jackson State University — Jackson, MS

Bachelor of Arts in Business Administration & Management (BBA)

Affiliations & Qualifications

Startups: Current: QuikPitch Board Member & Zoom Consultant — Former: S&P Data Consultant

Business Solutions: Tech, Logistics & Supply Chain, Marketing, S.a.a.S Placement Services

Expertise: Business Development, B2B & B2C Sales, Business Process Automation (BPA), E-Commerce

Soft Skills: Team Leadership, Written & Verbal Communication, Collaboration, Client Service, Creative

Hard Skills: Sales Strategy, Data Modeling, Sales Forecasting, Business Solutions, Lean Six Sigma

Tech: MS Office, SaaS, DaaS, PaaS, Salesforce, ARIS, UC.a.a.S, Teams, Zoom, Go-To Meetings, HubSpot

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