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Introduction to Social Media

Marketing

Social Media Management

Fundamentals of Social

Media Advertising

Advertising with Meta

Measure and Optimize

Social Media Marketing

Campaigns

Meta Social Media

Marketing Capstone

Anke Audenaert, CEO &

Co-Founder Aptly

Adj. Professor, UCLA

Anderson School of

Management

Daniel Kob, Marketing

Leader & Entrepreneur

Nov 10, 2023

Margarita Reid

has successfully completed the online, non-credit Professional Certificate

Meta Social Media

Marketing

In this specialization, learners developed and honed essential social media marketing skills, including establishing and managing a social media presence, creating and managing content for social media platforms and evaluating and measuring content performance, creating effective and attractive ads for social media, creating advertising campaigns in Facebook Ads Manager, and evaluating and communicating the results of advertising campaigns to business managers or marketing directors. Learners developed a portfolio throughout the Specialization applying their social media marketing knowledge and skills.

The online specialization named in this certificate may draw on material from courses taught on-campus, but the included courses are not equivalent to on-campus courses. Participation in this online specialization does not constitute enrollment at this university. This certificate does not confer a University grade, course credit or degree, and it does not verify the identity of the learner.

Verify this certificate at:

https://coursera.org/verify/profession

al-cert/273G79XFR3YT

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