Priyadarshini Logabalan
*****.***@*****.***
Mobile: +1-747-***-****
Visa: H4 EAD - valid until 09/24
Objective
To work in an organization, which provides ample opportunity to enhance my competencies like analytical skills, problem solving abilities and decision making under uncertainty, so also in the process contribute to the fullest to achieve the organizational goals.
Professional Experience Summary:
Conduct regular analyses of key metrics, such as social media engagement and paid and organic site traffic, to measure effectiveness of digital advertising campaigns
Implement SEO best practices to generate web traffic and increase the number of unique visitors engaging with online store
Analyzed key performance metrics to identify marketing strengths and weaknesses and recommended strategies to improve digital marketing campaigns and generate sales
Data Analytics and Rebate processing
Handling customers review/issue
Work Summary:
AppleOne: (From Sep 2022 to present) Job Title: Analyst
Monitor product displays and sales using Tableau tool.
Monitor and analyze revenue generation from website traffic information.
Collaborate with analytics team by updating daily reports and implementing new digital campaigns to increase sales.
Collect customer reviews and review product feedback to identify potential area of improvement and business growth.
Built online catalog and digital inventory system that streamlined seasonal merchandise selection and improved department efficiency by 10%
Create reports on products, sales and present findings to leadership during meetings.
Improved performance by data analysis techniques using Microsoft Excel, PPT, Tableau, SAP and created SOP for team.
Processing rebates for customers and distributors.
Analyzing and fixing the discrepancy issues with customers.
SE Solutions PVT LTD, INDIA (Client: Reliance): (From May 2014 to August 2016) Job Title: E-Commerce Specialist
Focus on handling high priority escalation issues.
Cooperated with internal and external marketing agencies to outline cost-effective strategies
Analyzed website metrics to identify sales trends, create customer forecasts and detect opportunities to increase the site’s conversion rate.
Evaluate marketing copy for product pages, recommend changes based on customer data, and collaborate with the marketing team to ensure consistency of brand messaging
Create reports on product sales
Coordinated with the store manager and department heads to implement product displays for electronic devices, televisions, and various products.
Interfaced with customers to provide information on products, specifications, pricing and consistently achieved 120% of monthly sales goals.
Managing product catalog report, sales report using google analytics.
Key Skills
MS Office (Word, Excel, Powerpoint, Outlook)
Google workspace
Tableau - SQL reporting
Data Analysis and Data management
Customer service, Problem solving, Teamwork
Amazon Knowledge
Ship works
Education Qualification
B.E. (ECE) – M.N.M. Jain Engineering College, Anna University, India - 2009
Personal Details
Date of Birth: 26-08-1987
Marital Status: Married
Languages Known: English, Tamil.
Nationality : Indian