*

Zihan Jin

Queens NY ***** • 646-***-**** • ad1qxl@r.postjobfree.com Linkedin

EDUCATION

New York University, New York, NY Sept. 2021 - May 2023 M. S in Public Relations and Corporate Communication GPA: 3.72/4.0 Communication University of Zhejiang, Hangzhou, China Sept. 2016 - May 2020 B. A in Communications GPA: 3.5/4.0

PROFESSIONAL EXPERIENCE

Public Relations Intern, BR Public Relations, New York, NY Aug. 2023 - Dec. 2023 Industry: Health, Music

Spearheaded the monitoring, tracking, and reporting of media outlets for coverage of client news and form press clips.

Participated in new business processes including in-depth research, proposal, and pitch preparation.

Managed and optimized media lists for enhanced media outreach.

Drafted and presented client updates, meticulously capturing meeting notes and action steps.

Keep up on trends and industry updates and developed creative ideas for social marketing materials Hospitality Staff, New York Asian Film Festival, New York, NY Jun. 2023 - Jul. 2023 Industry: Entertainment

Developed and managed a social media content calendar for timely postings. -

Collaborated with the PR team to expand the festival's reach and boost ticket sales through effective social media posts.

Efficiently managed guest receptions and coordinated logistics for NYAFF guests. Public relations Intern, Global Climate Innovation Center (NGO), New York, NY Feb. 2023 - Apr. 2023 Industry: Environmental protection

Led the orchestration of event planning and execution, including exclusive interviews with UN ambassadors and professors for the Climate and Sustainable Development Luncheon.

Seamlessly coordinated daily operations and conducted valuable research.

Played a pivotal role in the development of press releases and social media communication strategies.

Innovated communication strategies for social media platforms, including LinkedIn. Corporate Communication Intern, NIO, Shanghai, CN Mar. 2022 - Jun. 2022 Industry: Technology

Produced 11 weekly reports on media publications, offering comprehensive insights into media coverage and serving as a vital internal reference for the team.

Developed communication plans to boost user activity in the NIO APP.

Conducted in-depth research on industry trends and competitor innovations. Account Executive, JMC Brand Management Consulting Co., Ltd. Beijing, CN Jun. 2020 - May. 2021 Industry: Luxury Automobile

Supported the distribution of media and content, including the creation of communication strategies, press releases, pitches, interviews, and FAQs.

2

Formulated and participated internal and client meeting agendas and contributed to client PR account calls.

Monitored sensitive information, potential risks and relationship with competing brands of the guests that the brand might invite and formed an evaluation report to the brand.

Assisted in the development of presentation content and actively contributed to brainstorming.

Collaborated with the team in problem-solving and actively contributed to the successful execution of 5 new car launch campaigns for 3 diverse clients.

SKILLS

Marketing, Communication, Media Monitoring, Event Planning, Social Media Strategy, Research and Analysis Software: Proficient with Microsoft, Google Suite, and PR tools (Cision, Muck Rack, Similarweb, Meltwater, Canva)