Bill Abramovitz Innovative and Strategic Copywriter

ad1quj@r.postjobfree.com 513-***-**** linkedin.com/in/babramovitz/ portfolio

overview

Analytical in defining problems, creative in solving them.

Highly skilled at brainstorming and ideation.

Concocts smart creative briefs.

Taps analytics and market research to improve performance.

Storyteller who nails brand tones across a full spectrum of audiences.

Versatile content creator for digital and traditional marketing.

Winner of more than 50 industry awards.

accomplishments

Wrote theme and campaign that led to 25 consecutive years of revenue growth for

Reliance Medical Products.

Raised $1.1 million in a capital campaign for Urban Learning Center. Original goal - $100,000.

Increased voting for judges by 26% for the PA State Bar and Cincinnati Bar Associations.

Exceeded fundraising goal of Ronald McDonald House by $300,000 with direct mail and email.

Led challenging digital projects that included internal teams, suppliers, and clients.

Author of more than 400 blog posts.

work history

Freelance Creative Director / Copywriter Jan. 2023 to present

• Copywriting and marketing services for B2B, B2C, and healthcare.

Creative Director / Copywriter, Biotica Healthcare Marketing, Cincinnati, 2016 to 2023

Presented creative briefs and other strategy documents to clients.

Launched new websites that increased traffic by an average of 30%.

Planned and wrote e-newsletters and blogs to nurture clients’ prospects.

Wrote social media content for Twitter, LinkedIn, and Facebook.

Re-designed a medical laser website and increased web traffic from 300/month to 1,500/month.

Boosted a medical distributor’s web leads by more than 500% with new CTA.

Creative Director / Copywriter, Ideopia B2B and B2C, Cincinnati 2004 to 2015

Wrote copy for websites, email, videos, broadcast, and offline media.

Managed challenging digital projects that included internal and external teams, and clients.

Boosted hardware reseller’s revenue from $2 to $10 million with a new strategy and creative direction.

Generated more than $1 million in earned media for a Catholic newspaper ad campaign.

Creative Director / Copywriter, Media Force, Cincinnati 1990 - 2003

Grew startup to one of Cincinnati’s top ad agencies (Cinti. Business Courier)

awards (select)

Silver Microphone Award, Pennsylvania Bar Association - radio campaign

Cincinnati Addy’s

Summit International Awards (healthcare)

Cincinnati Art Directors Club, Gold, for Lazer Systems Brochure

Bankers Association Marketing Award for Suburban Bank

HUD (U.S. Department of Housing and Urban Development) marketing award

Andy Award for “Judges Decide. You Chooses Judges” radio campaign

American Association of Community Colleges - Gold Paragon Award for University of Cincinnati Evening College

Corporation for Public Broadcasting - Major Market Promotion and Advertising Award

Adweek’s Top 20 Pro bono Agencies of The Year

skills

Microsoft Office

Brainstorming / Ideation

SEO copywriting

Slickplan (site planning)

Asana project management software

Campaign Monitor email platform

Google website analytics

Basic HTML, CSS

BBedit Text Editor

Focus Group Moderator, Survey Writer

Creativity Workshop Leader

education and training

Google Advanced Analytics certificate

LinkedIn SEO certificate

Strategic 8, Cincinnati Chamber of Commerce

Focus group moderation and Survey Design, Burke Institute for Applied Marketing Research

Journalism Program, University of Cincinnati

M.M. College-Conservatory of Music, Cincinnati

B.M. Indiana School of Music, Bloomington, Indiana

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