Nicholas DiNicolangelo

ad1q5l@r.postjobfree.com 973-***-**** www.linkedin.com/in/nicholas-dinicolangelo

SUMMARY

Experienced Marketing Director with proven track record of success in creating and executing strategies to build brand recognition and increase customer engagement. Expertise in digital marketing, media relations, and market research.

SKILLS

Product Development ● Marketing Strategy ● Identifying Consumer Needs ● Engaging Leadership ● Brand Building/Awareness ● Event Planning ● Project Management ● Partner Development ●Public Speaking ● Budget Control ● Team Management ● Relationship Building ● Customer Service ● Copywriting ● Time management ● Verbal Communication

EXPERIENCE

Director

Hands Down Tap Project, Morristown, NJ April 2012 - Present,

·Handle all site logistics, marketing plans, promotion, budgeting, merchandising, staffing, and providing all travel accommodations for 30+ employees.

·Negotiated contracts for venue, hotels, transportation, timely delivery of audio visual equipment, vendors and catering below budget.

·Produced 11 consecutive sold-out live events and generated $70k in revenue yearly.

·Developed visionary virtual platform for dance education in response to COVID creating $40k in profits for year 2020.

·Supervise a comprehensive media strategy incorporating Facebook and Instagram to achieve organizational income goals, ensuring effective implementation of campaigns and strategies to increase attendance.

·Conduct post-event surveys to gather feedback from customers, analyzing responses to enhance future policies and develop products better suited to meet consumer needs.

Marketing Director, Colleyville, TX

Amplified Productions January 2004 - July 2020

·Implemented a yearlong omni channel marketing and sales strategy to guide consumers from awareness to conversion, increasing sales by 300% in year 1.

·Lead team of 15 employees including social media content developers, office administration, creative directors and senior management.

·Held strategic, monthly meetings reporting forecasts, budget control and relevant KPI’s with team members improving organizational communication, problem solving and accountability.

·Oversaw 300k in budgets, preparing P&L reports in Excel and Google Sheets that clearly demonstrated to creative directors easiest path to desired ROI.

·Rebranded in-studio workshops and monitored brand consistency across all channels to stand out in competitive marketplace, driving results leading to a 40% increase in sales.

·Prepared creative briefs for the social media team to create engaging and customized content increasing website traffic.

·Incorporated Mailchimp large scale email campaign to drive consumers to targeted and personalized email communication that increased our conversion rate and CLV.

ADDITIONAL EXPERIENCE

Dance Choreographer / Instructor

Freelance, Morristown, NJ June 1997 - Present

·Independently contracted by 100+ studios, choreographed 1K+ dances, professionally evaluated 25K+ routines nationwide, and generated $100K+ average yearly revenue by establishing and continually improving an industry-leading personal brand.

Faculty Member

Amplified Productions January 2004 - July 2020, Colleyville, TX

·Developed brand standards that became synonymous with the brand and critical to the company revenue growth and vision.

·Provided new hire orientations, employee engagement and acted as team lead focused on conflict resolution and staff well being.

·Reached 10K+ yearly attendees nationwide by cultivating open and positive dialogue with 300+ clients per year, delivering high-quality service and creating lasting professional and personal relationships.

·Delivered high energy and thorough presentations in convention settings.

EDUCATION & CERTIFICATIONS

Marketing Strategy Certificate

Cornell University • May 2022

Digital Marketing Certificate

Cornell University • Apr. 2021

Advertising and Marketing Communication Strategy Certificate

Northwestern Kellogg School of Management • Oct. 2021

Bachelor of Science, Business Administration

Minor in Double Concentration in Marketing and Management • Montclair State University • Montclair, NJ • May 2002

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