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Ashley Wright ad1q59@r.postjobfree.com • LinkedIn

Shreveport, LA 71115 • 318-***-****

Marketing Director

Innovative and results-driven professional with rich experience directing all aspects of marketing operations to accelerate business growth.

Proficient in devising domestic/international GTM strategies, promoting products, and creating marketing campaigns to drive brand awareness across multiple channels. Remarkable acumen in executing projects, preparing multimillion-dollar budgets, allocating resources, leading financial activities, and boosting sales/revenue. Instrumental in conducting market research, generating client base, and providing exceptional services to meet/exceed client requirements and achieve high satisfaction/retention rates. Expert in monitoring KPIs, leveraging advanced analytics and data-driven insights, crafting detailed reports, and sourcing new opportunities to drive innovation. Excel at steering diverse teams and cultivating long- term relationships with consumers, stakeholders, and business professionals to surpass company goals and objectives. Areas of Expertise

• Performance Monitoring & Reporting

• Product Promotion & Success

• Sales & Revenue Growth

• Campaign Development

• Strategic Planning & Execution

• Cross-functional Collaboration

• Brand Awareness & Progress

• Market Research & Analysis

• Domestic & International Marketing

• Business Acquisition & Mergers

• Team Building & Mentoring

• Budgeting & Forecasting

Career Experience

Calumet Specialty Products Partners, L.P, Indianapolis, IN (Remote) May 2017 – Present Channel Marketing Manager (Jul 2020 – Present)

Strategize and develop marketing campaigns in partnership with high-performing teams to achieve business goals and accelerate company growth. Determine lucrative opportunities and potential hazards by assessing market trends and competitor activities. Ensure alignment between channel marketing activities and regulatory requirements.

● Boosted programming and campaign sales across diverse business channels, including installed and consumer segments, spanning retail, auto retail, and home hardware on domestic and international levels.

● Elevated product visibility and placement by devising and implementing robust channel marketing strategies. Business Performance Manager (Mar 2019 – Jul 2020) Tracked business performance by formulating and executing Key Performance Indicators (KPIs). Evaluated large sets of data to identify trends, patterns, and areas for improvement in different business areas. Developed impactful strategies to mitigate potential risks and challenges affecting performance.

● Enhanced continuous process efficiency and ensured precise resource allocation to surpass organizational goals.

● Integrated rapidly into leadership team after joining company by exhibiting exemplary performance. Financial Analyst (May 2017 – Mar 2019)

Performed financial analysis, developed forecasts, and prepared budgets to meet and exceed strategic business goals. Facilitated well-informed decision-making by crafting and providing comprehensive financial reports to senior leaders.

● Earned Oil Star award within short period after joining company for demonstrating exceptional leadership and fostering cross-functional collaboration.

● Drove efficiency improvements and reduced expenses by analyzing and updating cost optimization strategies. Red Diamond Oilfield Services, LLC, Waskom, TX May 2012 – May 2017 Financial Accountant

Produced financial reports and delivered to senior management to enable data-driven decision-making. Stayed abreast of industry best practices and emerging tools to enhance accuracy and efficiency in financial operations. Implemented internal control procedures to safeguard company assets. Reviewed financial statements to identify and rectify errors.

● Provided top-tier support in assessing investment opportunities and cost optimization strategies across business entities to accelerate company growth.

● Acquired exceptional expertise in multiple areas by overseeing financial accounting and HR operations.

● Secured record of financial data to ensure integrity and confidentiality of crucial information. Additional Experience

Regional Accounts Receivable Coordinator, Select Energy Services, Shreveport, LA Staff Accountant, Select Energy Services, Shreveport, LA Senior Landman, Self-Employed, Shreveport, LA

Accountant/Office Manager, Office Furniture Outlet, Shreveport, LA Account Manager, Louisiana Directories, Shreveport, LA Account Manager, SB Magazine, Shreveport, LA

Sales Manager, Sprint, Shreveport, LA

Education

Bachelor’s Degree in Merchandising

Northwestern State University, Natchitoches, LA

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