Marketing Manager

RESOLVE TOP PERFORMANCE SALES & MARKETING CUSTOMER RELATIONSHIP MARKETING

“I wear different hats every day and excel at making things happen cross-functionally”

In-depth knowledge of intricacies of disease states. Payor relations, Medicare Part B, Part D, Buy & Bill, and Specialty Pharmacy. Recipient of President’s Cup award, SUMMIT Award, PREMIER and PART awards for exceeding National performance. Hematology-Oncology, Immune system diseases, Dermatology, Nephrology, Cardiometabolic, Chronic and Acute conditions. Peer leadership by consistent application and modeling of values and behaviors. Meet customer needs and achieve goals. Inclusion and Diversity. Organizational cross-teams’ partnerships (inside/outside). Problem solving/opportunity seizing. Formulary inclusion at Veteran Administration Institution.

Signature Achievements:

Excelled 100% Business goals for consecutive occasions at National level.

Sales performance awards at National level Top 10%

Lead cross-geography programs exceeding goals above 100%

Signature Strengths & Competencies

LEADERSHIP

COMPETENCIES

COMMUNICATION

MOTIVATIONAL

STRATEGIC THINKING

RISK ACCEPTANCE

CHARISMATIC

SELF-AWARENESS

SELF-MANAGEMENT

RELATIONSHIP SKILLS

DECISION-MAKING

PROACTIVE/PRODUCTIVE

RESPECT/EMPATHY

ACTIVE-LISTENING

QUALITY FEEDBACK

Executive Experience

VERITY PHARMACEUTICALS – UNITED STATES JANUARY 2022-PRESENT

Regional Account Manager/ Institutional/ Market Access/ Buy & Bill/ Specialty Pharmacy

Lead programs and presence for the geography. Performance across a hybrid variety of responsibilities in the areas of: Healthcare coverage, Wholesaler presence, Retail presence, Institutions, and Specialty Pharmacies in the areas of Hematology-Oncology, Infectious Diseases, and Dermatology. High level of Clinical/Technical knowledge. Planning and executing all aspects of organizational performance in the geography. Effective and productive logistics and supply chain knowledge.

Spearheaded the positive launch of specialty drugs to market. Training and development of team

Met with formulary decision makers and negotiated inclusion to formularies and coverage.

Fulfilled accounts within specialty pharmacies for 100% effectiveness.

Inclusion of product to the Veteran Administration Institution.

Exceeded Wholesaler negotiations, Pharmacy (Chain, Independent, Spp.), Pharmacy Benefit Manager, Payors.

Implemented effective sales strategies and equipped providers with powerful product knowledge.

Acquire and manage a diverse portfolio with established and newly launched products.

ANA G MENDEZ UNIVERSITY– UNITED STATES JUNE 2017-PRESENT

Business Administration Professor

Facilitate education for graduate and undergraduate adult students. Conflict resolution, coaching, and professional development of candidates. Support, direction, and positive reinforcement.

LUIS A ECHEVARRIA, Page 2

Professional Experience, Continued

Lead guidance of student retention by 35%

Mentored student performance for 90% success rate

Lead faculty positive evaluations from candidate at Institutional level

Admitted to Harvard Business Review Educator program.

SANOFI – UNITED STATES JANUARY 2015-DECEMBER 2017

Endocrinology Sales Specialist/ Retail & Wholesaler Account Management

Lead a team of account managers across the geography. Create training and development programs that impacted patient benefit programs as well as retail pharmacy and customers interactions. Endocrine disease state knowledge. Unique strategy execution against Business Plan.

Launched new drugs to market while maintaining the legacy and profitability of established drugs.

Created and executed Point of Sales Training program for program specialists and stakeholders for the brands.

Assure effective management of programs at Wholesaler, Chain, and independent retail distribution channels.

Effective and productive oversight of educational programs and relations with healthcare stakeholders.

ENDOTEK PRC– UNITED STATES NOVEMBER 2011-SEPTEMBER 2014

Business Development manager/ Consultant

Development and penetration of markets that impacted product performance. Lead the Business development strategy while creating partnerships in the Buy & Bill area across the geography. Create training and development programs with active participation and oversight. Developed strong productive alliances with stakeholders and Thought Leaders. Venous flow stabilization, Vertebral Stabilization, augmentation, and resolution in oncology patients, accident victims, and neurodegenerative disease sufferers. Gastroenterology devices new technology presence.

Lead the business development strategy for Vertebral Augmentation and Stabilization for 100% impact.

Enhanced geography presence by 20% versus goal

Created gastroenterology and spine devices educational programs for institutions and stakeholders.

Lead and developed gastroenterology and spine market for the product portfolio.

PFIZER– UNITED STATES OCTOBER 2000-SEPTEMBER 2011

Executive Sales Specialist

Cardio-metabolic, Oncology, Central Nervous System, Hormone treatment, Musculoskeletal, Pain management, Marketing management, Product management, Chronic pain management lead. Business development. Market penetration programs created and executed for the distribution channels. Customer service for the product portfolio and programs. Identified and recruited Clinical Trial researcher as part of the expanded responsibilities. Healthcare customers go-to resource.

Presidential Cup winner at National level (4 times)

Summit award winner & PART award (multiple times)

National diabetes market lead (204%)

Cross geography program lead

Education

Master of Business Administration– Healthcare Marketing St. Josephs’ University, Philadelphia, PA

Bachelor’s degree– Biology/Ecology Pontifical Catholic University, Ponce, Puerto Rico

Adult Education & Distance Learning Education Ana G Mendez University, Puerto Rico

Goldman Sachs Career Pivot Program 2023 Dallas, TX

LUIS A ECHEVARRIA

United States of America 787-***-**** Mobile ad1q2c@r.postjobfree.com https://www.linkedin.com/in/laechevarria-cordoves

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