Laure Evans-Walker

ad1q19@r.postjobfree.com

www.linkedin.com/in/laurewalker

408-***-****

Creative individual with 20+ years of experience in coordinating marketing events, operations and assisting with planning social and digital media marketing strategies to accelerate revenue growth and stimulate top business performance. Proven history of increasing company market share, enhancing customer satisfaction, and increasing corporate revenue. Proven expertise in marketing campaign planning, creative messaging designing, budget management, maintaining client relations, and increasing brand recognition.

● Adept at enhancing digital media engagement through social media channels

● Skilled at optimizing marketing efforts through high-impact digital campaigns

● Devoted team player with a high level of attention, energy, accuracy, and follow-through

● Exceptional communication, organization, and interpersonal skills Events Organization Digital/Social Media Marketing Marketing Operations Coordination Customer Service Strategic Sales & Marketing Planning Brand Awareness & Recognition Social/Digital Media Marketing Relationships Building Channel Partner Management NOTABLE ACHIEVEMENTS

● Continuously met multi-million-dollar revenue goals across multiple positions.

● Expanded customer engagement opportunities by planning demand generation programs, such as webinars, online advertising, and live events.

● Developed and executed strategic sales plans, resulting in meeting and surpassing quarterly quota targets every year for 10 years.

● Built brand visibility by overseeing international lead generation and qualification processes

● Worked with sales teams to support and streamline the product sales process.

● Actively participated in the creation and management of more than 20K new customer accounts. PROFESSIONAL EXPERIENCE

Loan Officer/Sales, HMS Capital – San Jose, CA 2020 – Present Develop and maintain a pipeline of conventional loans, as well as design/deliver complex financing solutions to borrowers, for this home loan origination company. Manage the sales pipeline by generating leads and referral business, while maintaining relationships with existing and past clients.

● Improved company market position by spearheading marketing and office management projects.

● Maximized and sustained client satisfaction by delivering incomparable customer experience in close collaboration with partners and vendors.

● Increased brand awareness and offerings by preparing and executing outbound marketing campaigns using digital marketing.

Marketing Coordinator/Digital Marketing, AEI Consultants – San Jose, CA 2018 – 2020 Drove business success by administering, tracking, and supporting the firm’s business development and marketing activities for this commercial facilities inspection firm. Gained and maintained an in-depth knowledge of marketing metrics, such as lead funnel, conversion rates, and social sharing.

● Managed B2B marketing processes and coordinated bus dev / lead generation strategies.

● Developed CRM and social media training programs for company sales representatives.

● Planned and orchestrated all aspects of high-profile company events, on time and within budget.

● Developed and implemented a push marketing strategy to enhance customer product awareness.

● Increased ROI and grew the company by tracking marketing metrics, such as lead funnel, conversion rates, and social sharing.

Partner and COO, Walker Mortgage - San Jose, CA 2011 – 2017 Oversaw and managed corporate operations for this mortgage loan business. Led outbound marketing campaigns based on traditional and digital marketing techniques. Developed processes around all types of financing solutions and support to borrowers for complex real estate transactions. As a licensed loan officer with the Nationwide Multi-state Licensing System (NMLS), oversaw processing of loan packages from initial application to loan approval and funding.

● Established reliable records management processes for conventional, FHA, and VA loans.

● Achieved 93% repeat business in strategic alliances with partners and vendors.

● Grew the business by an average of 45% year over year. Sales Operations Manager, ASETEK - San Jose, CA 2009 – 2011 Maintained customer contracts while complying with company policies and pricing limitations for this computer software company. Managed inventory records and billing. Maintained inventory levels to ensure sufficient stock to maximize sales while minimizing cost of goods. Oversaw product return processes and reshipments.

● Resolved customer complaints and worked with sales team to resolve irregularities.

● Improve ODM and OEM purchasing processes saving time and money.

● Collaborated with international teams in China and Europe to develop strategic production plans. EARLY EXPERIENCE AND EDUCATION

● Marketing/Executive Administrator, Celerity, Inc. (Milpitas, CA)

● Marketing Training Program, Hewlett Packard (Mountain View, CA)

● Bachelor of Science in Business Administration – Psychology & Marketing San Jose State University (San Jose, CA)

SOFTWARE AND TECHNOLOGY

● Office automation software (Microsoft Office, Google Drive)

● CRM software (Microsoft Dynamics, Salesforce, Oracle, Byte)

● Marketing automation software (Mail Chimp, Constant Contact)

● Social media platforms (Twitter, Instagram, LinkedIn, Facebook)

● Web analytics (Google Analytics)

● Online advertising (Google AdWords)

● Picture editing (Adobe Photoshop, Spark)

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